Skype, Alexa & Co. – this awesome new BMW is fully digitalized

Representatives of the international press as well as some bloggers could get a picture of the latest technological innovations in the area of interconnectedness and digital media at the “BMW Innovation Days 2017” in Chicago this week. Does a completely connected car even make sense? We took a closer look at the car of the future and will sum up the most important aspects.

BMW set the goal of being one of the first automobile manufacturers worldwide to fully integrate their vehicles into their clients’ digital world. An international team of 150 people in the BMW Tech Office in Chicago as well as further technology offices in Shanghai, Tokyo, and Mountain View are working on the implementation of this forward-looking vision.

Just a short background information (because we consider it interesting): As Dieter May, Senior Vice President Digital Products and Services stresses, in Chicago BMW employees from the departments product management, marketing, software development, design, operations and analytics are in a start-up atmosphere working together to realize a smooth implementation of all digital touchpoints of the client into the vehicles of the manufacturer – the most important aspect herby is a perfect user experience. Until now iOS and Android smartphones, Apple watch, Samsung Gear and Amazon Echo are integrated – “Hey Alexa, where is my car?”