Survey on the subject of buying behavior: What Germans pay attention to

The Dutch payment service provider Adyen asked customers about their purchasing behavior. The results are published in the Global Retail Report. It turns out that companies are facing new challenges. This article provides more detailed information on what retailers should be looking for in the future.

Adyen’s survey examines the purchasing trends of 25,000 consumers from 16 countries. In this context, it becomes clear that once again the preference of sales channels as well as the demand for digital offers is very relevant. These aspects are mainly based on Covid-19.