Digital Business & Future
Workforce Analytics: Data-Driven People Decisions – Not Gut Feeling
7 min Read Time HR departments collect application data, performance reviews, engagement surveys, and ... »
AI in Business: What the Hype Conceals – and What Mid-Sized Companies Must Do Now
10 min Read Time The Key Takeaways Klarna as a warning: Klarna fired 700 customer service employees ... »
The End of Spray-and-Pray PR: Why “Published” Is No Longer Proof
4 min Read Time Twelve clippings in your monthly report look impressive - at first. But by the next ... »
Values, Impact, Brand: Why Companies Have Yet to Leverage Their Most Important Resource
3 min Read Time How corporate values evolve from abstract declarations into strategic brand assets. The ... »
Your Boss Asks About AI Strategy—Here’s What to Say
4 min read Your boss walks into the meeting and says: “We need an AI strategy. Get on it.” Your only ... »
2025 Predictions: AI Remains the Dominant Theme
3 min Read US market research firms like IDC and Gartner carry weight in the IT world. Gartner has now ... »
IT Skills Shortage: Strategies Beyond Recruiting
3 min read TL;DR In the digital age, cybersecurity is a top priority for companies. The German Federal ... »
New Digital Accessibility Law Takes Effect: What Businesses Need to Know
2 min read The Barrier-Free Strengthening Act (BFSG) will come into force on June 28, 2025. It obliges ... »
Your Competitors Are Migrating to SAP S/4HANA & EWM
4 min. read Support for SAP ECC and SAP WM is soon ending. Many companies have already made the switch ... »
Growing Demand for Digital Sovereignty in Germany
3 min read German companies are increasingly reliant on the import of digital technologies and services ... »