Multidata Relaunches MD-Premium ERP Platform

5 min read

Multidata has revamped its brand identity and sharpened the positioning of its flexible MD-Premium framework. With a new website, fresh marketing materials, and a clearer market message, the company aims to demonstrate why customizable ERP systems are becoming increasingly indispensable for modern business models. At the same time, Multidata is expanding its partner program to more closely involve integrators and IT service providers. Successful projects with ADN and vierlande GmbH highlight how companies can benefit in the long term from flexible, scalable processes.

What is Multidata launches brand relaunch?

Multidata launches brand relaunch is a concrete priority for companies in 2026 because it directly shapes software modernization, operational stability and managed services. This article uses synaforce as an example to show which requirements, figures and operational steps matter in practice.

The Most Important Points in Brief

ERP Redefined: Multidata is strategically repositioning itself, placing greater emphasis on the advantages of its open, highly customizable MD-Premium framework. The company is currently overhauling its entire brand presence, encompassing its website, partner resources, and industry-specific success stories. This move lays the groundwork for increased visibility within the German-speaking market. An official relaunch is planned for the end of the year.

“Our technology has matured significantly over the past few years; now is the perfect time to make that visible externally,” explains Peter Hartl, CSO at Multidata. He notes that MD-Premium has proven itself as a robust alternative to conventional ERP systems across numerous projects. Companies struggling with rigid software structures or requiring complex process management particularly benefit from this framework approach, which allows for customized extensions while remaining update-proof.

Openness Instead of Predetermined Process Logic

Instead of predetermined process logic, Multidata relies on maximum openness: Customers can tailor the system precisely to their business model, rather than adapting their workflows to fit the software. At the same time, the modular architecture enables integrators and IT service providers to develop industry-specific solutions or extensions while ensuring long-term stability. For companies, this translates into greater flexibility, reduced update risks, and lower total operating costs.

How well this approach works is demonstrated by recent references: Both ADN Distribution GmbH and vierlande GmbH deliberately switched to Multidata after failed ERP system implementations. “In both projects, it was crucial that we could map processes exactly as the companies required-without lengthy customization efforts or compromises in the system,” says Hartl. ADN, for example, requires highly variable pricing logic and rapid distribution workflows, while vierlande GmbH depends on precise batch traceability and best-before date management.

Partner Program as a Growth Lever

With the relaunch, Multidata is placing greater emphasis on its growing partner ecosystem. In addition to established implementation partners, the company is increasingly opening up to registered partners-namely IT service providers, consultants, and industry experts-who pre-qualify customers or provide advisory services. In return, these partners gain access to specialized knowledge, resources, and leads.

The focus is not solely on resale but rather on collaboratively advancing the solutions. The goal of this strategic realignment: Multidata aims to position itself more clearly as a flexible, scalable alternative to traditional ERP monoliths, targeting companies that pursue modern, agile business models. Key growth markets include distribution, food retail, commerce, and manufacturing.

“We are neither a start-up nor a rigid ERP giant. We are the technology behind our customers’ success-open, scalable, and future-ready.”
– Peter Hartl, CSO at Multidata, on the brand relaunch

For further information, please visit the Multidata website: www.multidata.info.

Why Framework-Based ERP Is Gaining Importance

The traditional ERP landscape has been dominated by monolithic solutions for decades. Vendors such as SAP, Oracle, and Microsoft Dynamics hold a strong position in this market; however, their products are often difficult to customize and costly to maintain. Companies with unique business models or those that prefer not to force their processes into standardized templates frequently encounter limitations. This results in lengthy customization projects, expensive customizing consulting services, and update risks with every new release.

Framework-based approaches like MD-Premium take a fundamentally different approach. Instead of offering a pre-built software package with predefined processes, they provide a modular toolkit upon which customized solutions can be developed. This reduces the pain points associated with customization and creates an architecture that evolves alongside the company. Particularly in dynamic industries such as e-commerce, distribution, and food retail-where business models change rapidly-this flexibility represents a genuine competitive advantage.

Success Story: ADN Distribution GmbH

ADN Distribution GmbH is one of the leading distributors in Germany’s IT industry, specializing in cloud services and cybersecurity products. The requirements for its ERP system are highly complex: variable pricing logic per manufacturer and sales partner, rapid processing of distribution workflows, integration with numerous partner portals, and flexible license management. A previous failed ERP implementation demonstrated that standard solutions reach their limits in this context.

With MD-Premium, ADN was able to map its internal processes without major customization projects. Distribution workflows were natively modeled within the framework, and pricing logic was implemented via a rule-based system. This enables ADN to respond quickly to new manufacturer and sales partner models without having to undertake multi-month ERP adaptation projects each time. Particularly in the volatile IT distribution market, where margins and terms are constantly changing, this agility represents a significant competitive advantage.

Success Story: vierlande GmbH

The four-country GmbH is a producer and supplier in the food industry. Here, different requirements apply: precise batch traceability, clean handling of best-before dates, and coordination between production, warehousing, and sales under strict regulatory guidelines. A previous ERP approach failed precisely because these specific needs could not be adequately addressed by standard ERP systems.

Multidata implemented the MD-Premium Framework to natively meet these requirements. Batch tracking, best-before date logic, and the integration between production and logistics have been running smoothly within the integrated system ever since. This reduces manual rework, lowers error rates, and ensures audit-compliant documentation during food inspections. For a medium-sized company like fourlande, this is not only an operational advantage but also effective risk management when dealing with regulatory authorities and trading partners.

The Market for Flexible ERP Solutions

The ERP market in Germany’s SME sector is undergoing a transformation. Traditional vendors are increasingly facing criticism over high customization costs, rigid process templates, and lengthy migration projects. At the same time, new players are emerging that rely on more open architectures, low-code components, and framework-based approaches. Multidata has strategically positioned itself in this emerging space: as an established provider with years of project experience, yet adopting the open model of a younger market participant.

For IT decision-makers in SMEs currently considering ERP system selection, it is worth exploring this alternative. Especially when internal business processes fall outside standard ERP templates or are expected to change in the near future, a framework-based approach can prove more cost-effective and flexible in the medium term than expensive customizations of a standard suite. Reference projects from ADN and vierlande demonstrate that this strategy delivers tangible benefits in practice.

What the relaunch means for existing customers

Existing Multidata customers need not worry about continuity. The relaunch affects the brand identity, website, and communication channels, but not the underlying technology. The MD-Premium framework will retain its architecture and continue to be developed incrementally. This brings two concrete benefits for customers: access to more recent partner materials and success stories that can strengthen their arguments when engaging with stakeholders, as well as improved market visibility, which can lead to a larger ecosystem of service providers and more integration partners.

At the same time, partners will have the opportunity for more active collaboration. Documentation, training programs, and lead routing will be systematically expanded as part of the relaunch. Those already working with MD-Premium can make their expertise more visible. New partners interested in the framework will find a more structured onboarding process that makes it easier to start their own customer projects.

Framework statt Standard: What IT Decision-Makers Should Weigh

The choice between standard ERP and a framework-based approach is strategic, not purely technical. Standard solutions promise rapid implementation, proven processes, and high vendor stability. Framework approaches offer greater individuality, better adaptability, and often lower total cost of ownership over several years. Which path is more suitable depends largely on the nature of your own business processes.

Companies with highly standardized business models often fare well with a standard ERP suite. They benefit from the vendor’s existing expertise and avoid costly in-house development. On the other hand, businesses with unique business models, complex pricing logic, industry-specific compliance requirements, or volatile markets frequently reach the limits of standard solutions. This is where the framework approach excels, as the software adapts to the business rather than the other way around.

A Detailed Look at the Partner Program

The expanded partner program from Multidata targets three distinct groups. First, traditional implementation partners who deploy and operate MD-Premium with end customers. Second, consulting firms that develop ERP strategies and include Multidata as an option in their recommendations. Third, industry experts with deep specialized knowledge who create specific extensions based on the framework.

This setup provides partners with a differentiated entry point. Those who only wish to make recommendations can join as registered partners and benefit from lead sharing. Partners who take on implementation themselves undergo a certification and training program designed to ensure the quality and consistency of deployments. This tiered approach is crucial for Multidata, enabling it to maintain high-quality implementations within a growing partner network while simultaneously accelerating its own growth rate.

Outlook: What Makes the Relaunch Successful

Relaunches often fail due to a classic problem: they remain focused solely on communication, while the product and the organization fail to align with the new requirements. For Multidata, this presents a clear condition for success. In addition to the website, design, and marketing materials, product development, partner qualification, and sales processes must also be aligned with the new positioning. Only when all levels work together can the promised agility truly be experienced by customers.

The current setup suggests that Multidata is addressing these challenges. The technological foundation with MD-Premium has matured over many years, and references from ADN and vierlande demonstrate practical maturity. The partner program is conceptually well thought-out. Now, it comes down to execution: consistent brand language, a transparent roadmap for customers, and tangible activity within the partner network. If successful, Multidata can establish itself in the coming months as a serious and viable alternative in the highly competitive and dynamic German SME market for ERP solutions.

Frequently Asked Questions

Image source: Multidata (press image for brand relaunch)