Mercedes-Benz focuses on digitalization of sales

Along with the launch of the new A-class Mercedes introduces two more innovations in terms of digitalization: the 3D Augmented Reality App Mercedes cAR and the Virtual Reality Set with data glasses. These technological devises offer the customers the possibility to create their dream car via the app or in store and to explore its design and function thanks to the three-dimentional display. Mercedes’ aim of this digital innovation is the progress of digitalization in sales and service, which should improve customer experience. 

Mercedes-Benz sets a small milestone with its digital innovations. Considering the fact that digitalization has not yet arrived in the sales department, Mercedes-Benz uses this to its advantage. The brand uses digital technologies like augmented and virtual reality to provide their customers with a comprehensive customer experience. “By this our point of sale becomes the point of experience and we offer a premium brand-experience in a completely new dimension” says Britta Seeger, board member of Daimler AG.