All sessions, topics & speakers – the agenda at dmexco 2017

August 10th, 2017 / Editor: Manon Mandel

Dmexco conference 2017 is going to start on the 13th of september in Cologne and will provide new impulses for connected worlds, perspective changes and give a surprising answers to questions on digital business. The dmexco 2017 shall sets and establish new trends and influence the global digital economy. Learn all about this year’s programm.

More than 570 speakers present valuable insights in over 250 hours of program, give thought-provoking ideas and demand creativity and innovation to ensure pure business at the dmexco. The visitors are going to expect a concentrated competence and great names from marketing, media and technology. Under the motto of “Lightening the Age of Transformation”, the most important personalities and brands as well as the most exciting newcomers and start-ups will talk about the central trends and topics of the global digital economy and thus illustrate the whole diversity of current and future digital business.

dmexco 2017 sets trends and topics of the next year

“What a program! Looking at the millions of budgets that the speakers represent, it is also clear that the business idea is a central topic at the dmexco. Over the past eight years, the world’s most important show for digital business, innovation, insights and solutions has been established in Germany, which is unique worldwide due to its diversity, efficiency and potential. At dmexco 2017, visitors will be offered a combination of quality and diversity for two days, which they will not find at any other event. This makes us proud and looks forward to the start of the dmexco 2017. See you in Cologne! ” announce the organizers Christian Muche and Frank Schneider.

Efficient strategies for successful digital business


The demand for a changed mindset and new skills in the age of transformation are discussed by co-founder Allen Blue (LinkedIn) in the opening summit “Lightening the Age of Transformation: Do we need a new mindset?” Or Mozilla CMO Jascha Kaykas-Wolff in the leadership Debate “Digital Mindshift: From Pure to Mindful Marketing Business”. Current challenges in the future transformation management are criticised by Christian Schmalzl (Ströer) and Matthias Schrader (SinnerSchrader). Nigel Morris (Dentsu Aegis Network), Matt Lodder (R / GA), Mark Singer (Deloitte), and Caroline Foster Kenny (IPG Mediabrands) will be explaining what agencies need to do to succeed in the future in their Visions of Leaders “. 

A critical look at the current digital developments is given i.a. by personalities such as Jack Dorsey (Twitter), Suresh Vittal (Adobe), Sabine Eckhardt (ProSieben).

New business perspectives und artificial intelligence for a connected world


Which potential for novel consumer’s experiences can be offered by a networking world, is demonstrated i.a. by Dieter May (BMW) and Rik van de Kooi (Microsoft) in their keynote “Connecting the World”. The new branding potentials through Virtual Reality are taking i.a. by Beate Rosenthal (Merck), Andreas Heyden (Bundesliga / DFL Digital) and Rosa Riera (Siemens). In the “Voice Lab” with Dan Wright (Amazon), Shenda Loughnane (iprospect) and Adrian Cutler (Microsoft), everything revolves around the current mega trend Voice Control.

AI is becoming the leading topic of our economy and conquers marketing: Artificial Intelligence enables personalized advertising, individualized content and automated processes. This development changes digital marketing fundamentally. The growing importance of AI for brand communication is explained by Shiseido’s CDO Alessio Rossi. What role artificial intelligence can play in the overall marketing transformation are discussed by Jon Suarez-Davis (Salesforce), Paul Papas (IBM iX), Howard Lerman (Yext), Frank Riemensperger (Accenture), Katharina Borchert (Mozilla) and Philipp Justus (Google).


And many others business trends are focused at dmexco 2017…

Valuable insights on what matters in marketing and how advertising messages are most effective, are explained by national and international social influencers. In addition, the topic “equality as a success factor” will be an important part of the 2017’s program. Strong women belong to success just like digital belong to business. Among many others, Carolyn Everson (Facebook) and Bessie Lee (Withinlink) will discuss the career chances for women around the world.  


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This year’s dmexco also offers many creative highlights and specials: Thomas Hoger (3spin) and Michael Zawrel (Microsoft) will present the world of digital worlds in their live demo “How Holograms will change marketing (and our life) forever”, as well as Meabh Quoirin (Foresight Factory) and Simon Gosling (Unruly) Demo House “The Future at Home”. At the dmexco conference 2017, the exceptional performances of Stewart Copeland (founder & drummer of the band “The Police”), Thomas Reiter (former Astronaut & ESA coordinator) and David Meza (Chief Knowledge Architect NASA) will give a different look at the current digital trends.

The complete program of the dmexco Conference 2017 is now available Tickets for 99,00 Euro are available until 21st August under .



This article is partially based on a press release from  BVDW, August 2017.

Source of title image: iStock/EduLeite