Tank & Rast and SAP intensify their cooperation

Autobahn Tank & Rast and SAP now collaborate even more intensive: In the future, the longtime innovation cooperation will also incorporate the Internet of Things (IoT), digital and big data marketing, programmatic online advertising and location-based services.

Central to the cooperation is the application MoovOn which, according to the motto “Being on the move pays off”, offers travelers additional benefits. The MoovOn app has been developed by Cittadino Digital, a company that is linked to Tank & Rast. The application is tied to SAP’s exchange media platform SAP XM.

The cooperation of Tank & Rast and SAP pushes digitization in marketing by directly bringing together advertisers and providers in the cloud. With SAP XM, the company offers an IT system that provides context-based real-time information, a factor which is indispensable in contemporary digital marketing.