The selfie future – more than just a trend?

In the upcoming future, selfies will be more than just a simple snapshot. How companies can profit from selfies, is uncovered in the current study about usage of smartphones by Sony Mobile.

Within the scope of the study of selfie usage, Sony Mobile, together with the future researcher Dr. Ian Pearson, investigated the change of funny selfies towards a technical additive. The study, which surveyed more than 6,500 participants, showed that consumers are basically open to different applications of smartphone cameras.