Omnichannel drives e-commerce sales to new levels

Global e-commerce sales are expected to rise from USD 4.5 trillion to USD 7.5 trillion by 2026, as revealed by the market research company Juniper Research. The analysts identify the growing omnichannel trend and the high demand in China as the driving forces behind this development.

China’s economy is showing the first signs of weakness again at the beginning of 2022. However, it is still regarded as the engine of the global economy and lives not only from exports, but also from domestic online trade. According to Juniper Research, the communist Middle Kingdom will account for over 37 percent of global e-commerce sales in 2026. The market research institute expects global e-commerce transactions to increase by 55 percent from 4.9 to 7.5 trillion dollars by 2026, not least thanks to strong growth in omnichannel sales.

Platform operators around the world should take a cue from China’s key success factors. The focus should also be more on digital wallet payments, open banking and cryptocurrencies, and they should look for specialized partners accordingly.

Juniper Research further predicts that physical goods will account for around 82 percent of global e-commerce payment transactions in 2026. To take advantage of the growth momentum in the ongoing corona crisis, the market research and consulting firm advises payment providers to include BNPL (“buy now-pay later”) in their portfolios.