How to: Increasing the customer experience in the automotive sector

Harman, a subsidiary of Samsung Electronics and Samsung SDS, a global provider of software solutions and IT services, work with the automotive sector to simplify vehicle purchases and enhance the customer experience. They plan to jointly market the Samsung Nexshop Automotive Retail Suite. A solution that offers customers customized shopping experiences.

HARMAN is the technology contact for automotive manufacturers worldwide and provides not only integrated applications for networked vehicles, but also car audio and sound management solutions as well as cloud services for all types of vehicles. Always committed to developing and selling world-class, personalized experiences for different areas of connected life.

Nexshop Automotive Retail Suite

Now the company adds the Samsung Nexshop Automotive Retail Suite to its portfolio of solutions for the automotive sector. The suite is already in use in more than 350 car shops. Using interactive screens and virtual reality, the suite ensures that personalized information is delivered to customers and sellers throughout the sales process. The Nexshop Automotive Retail Suite is a retail solution based on consumer, product and advertising data from a variety of sources, analyzing them, providing recommendations for action and significantly improving the customer experience.

Nexshop Suite – an unique Customer Journey

“As part of the Samsung Showcase, Nexshop has created an unprecedented shopping experience that can be implemented in our dealerships, promising customers a unique customer journey from the moment they enter the store. At BMW we want to offer our customers extraordinary experiences, and Nexshop has the potential to take the design of our exhibition space to a new level, “says Michele Fuhs, Head of Premium Retail Experience at BMW.


“The Nexshop solution enables car sellers to engage in meaningful and dynamic interactions with their customers in their showrooms, improve service, generate new revenue streams and build even stronger brand and customer loyalty,” said Sandip Ranjhan, senior vice president of Automotive Strategic Business Unit at HARMAN Connected Services.

Creating mobility together

“Together, Harman and Samsung SDS create immersive mobility experiences – at home, at work, in the car and everywhere in between. In particular, in the automotive industry, we see tremendous potential to leverage digital innovation to enhance the user experience and the relationship between the driver, vehicle, and especially the car manufacturer, including sellers. ” , said Sandip Ranjhan, Senior Vice President Automotive Strategic Business Unit HARMAN Connected Services.

Main features of the new solution

  • A unique customer identification system based on personalized content based on customer characteristics.
  • Digital Experience -Technology
  • Virtual reality presentations of vehicle models. Customers can virtually configure physical vehicle features.
  • A personalized digital catalog, which makes it possible to view the key data of the desired car at any time.
  • Behavioral recognition technology that collects and evaluates preference data from store customers.

Source image: iStock/ YurolaitsAlbert