Growth Targets 2020: Evernine Sets A Benchmark Against Classic Communication Structures

The Evernine Group completed the restructuring of its subsidiaries in 2018 – to actively enter the consulting and agency market with its strategic one-voice approach and to further expand its partnerships with publishers.

One Voice: Communication from a Single Source

The Munich-based consulting firm Evernine Group has made a name for itself in recent years for the introduction and implementation of innovative, efficient communication structures in the ICT sector. The young group stands for a holistic digital transformation of internal and external corporate communication and supports companies in setting up their communication as agile, effective, centralized and cost-efficient as possible.

With its broad industry network, the Evernine Group brings together the decisive communication disciplines from marketing, PR and digital sales for large and medium-sized IT service providers, MSPs and software houses – as well as for the service and product departments of international manufacturers. Through its so-called one-voice consulting, even complete, KPI-oriented outsourcing is possible.

“This unique communication approach makes it much easier for us project managers to successfully carry out customer projects. Because all of a customer’s inquiries are bundled in our accounts, we can use our omnichannel know-how and market overview to manage projects centrally and, if necessary, deploy special departments. Our customers are only interested in the agreed KPIs and the necessary creativity and consulting for their industry topics”, says Tobias Lilienthal, Communication Manager for Tech and Digitalization.

Processes, Teams and New Partnerships

For successful implementation, processes must be defined internally and externally – and, above all, adhered to.

“In the Evernine Group itself, we will continue to expand our one-voice key account management as well as strengthen our industry-specific communications consulting – not only in our strongest division, the Business IT and Tech Unit”, says Alexander Roth, CEO of the Evernine Group.

Above all, the internal units for content creation and syndication, marketing automation and omnichannel campaigns will be expanded further; at the same time, new technological partnerships are to emerge, Roth reports.

“I am delighted to have worked with the management and team leaders last year to create unique processes for our one-voice key account management approach that allow our managers to provide the highest-quality services for marketing, PR and digital sales, even at short notice”, adds Angelika Beierlein, Operations Manager and member of the Evernine Group Executive Board.

Group Structure: NineBrackets, ChallTell and the Portals

Another building block is the integration of the development company Zero1Media into the Evernine Group under the new subsidiary NineBrackets GmbH (Managing Director Alec Chizhik), in which Evernine GmbH holds a majority stake. The focus is on a distinct, innovative offering in web development, database projects and marketing automation technology. Where these development services are embedded in in-house projects, they will in future be delivered via One Voice on short paths – steered by the respective project lead, while the client keeps a single point of contact and contractual partner.

Under NineBrackets GmbH, in turn, sits the subsidiary ChallTell Solutions GmbH (Managing Director Daniel Zittlau), which owns its own app and technology products and delivers individual showcases in mobile technologies, such as location-based service apps.

40 Percent Revenue Growth by 2020

An essential building block for reaching the group’s clear growth targets – 40 percent revenue growth by the end of 2020 – is the completion of the restructuring of the Evernine Group’s portal companies, which will further expand their direct collaboration with publishers in portfolio additions and content production.

Evernine GmbH holds a majority stake in InspiredBySports GmbH (Managing Director Tobias Massow) and Evernine Media GmbH (Managing Director Lenz Noelkel), bundling there – under the IBS Publishing and MBF Media brands – its content-marketing-optimized influencer and expert portals such as cloudmagazin.com and InspiredBySports.com. These content marketing hubs are available to the key account managers, and thus to Evernine GmbH’s clients, as self-publishing hubs and platforms for lead-gen campaigns.

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