What does Clubhouse offer and how can HR professionals benefit?

[/vc_column_text][vc_empty_space height="20"][vc_column_text]This is the question that rexxperte Kretschmann initially poses. For the answer is not entirely simple, despite the high popularity of the app among politicians, stars and influencers.[/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" background_animation="none"][vc_column width="2/3"][vc_empty_space height="30"][vc_column_text]Beierlein explains, "Clubhouse exclusively offers iPhone users rooms to talk to each other after they sign up with their phone data. "Actually, you can see the app like an extended version of podcasts, to the form of how we're talking right now. People can talk and interact with each other under certain topics, sometimes moderated, sometimes not." The drawback: whether there is moderation is decided by the person creating the space. "It's very fun, but offers more incentives for private use. I've definitely been inspired and thoughtful by some of the conversations. Especially how people talk to each other here in what is, after all, a very public space. Because theoretically, anyone can enter the themed space and listen," the digital strategist explains.[/vc_column_text][/vc_column][vc_column width="1/3"][vc_empty_space height="20"][vc_single_image image="80092" img_size="medium" add_caption="yes" alignment="center"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" background_animation="none"][vc_column][vc_empty_space height="15"][vc_column_text]

Just a pandemic-driven hype - or sustainable after all?

[/vc_column_text][vc_empty_space height="20"][vc_column_text]As Kretschmann explains, the app hits the nerve of the time: Many people are sitting at home due to the lockdown restrictions and are looking for something to do. Kretschmann probes, "Isn't the app perhaps just pandemic-driven hype? Will it catch on in the end?" Beierlein describes, "There is definitely a critical undertone to some of the things I've said so far. I'm torn myself." Because the app "is indeed a new innovative format," but according to the Evernine founder, it could also simply be the opportunity for personal exchange, as many people are currently looking for. In principle, the podcast format is very popular in the B2B sector. Especially in the last few months, podcasts have once again experienced hype in the marketing and HR sectors, according to Beierlein. Especially in marketing, there are also very good, mature formats here that are also very popular." This also shows development of the user numbers of podcasts in recent years. "In contrast to Clubhouse, podcasts have the advantage here that they are cleanly moderated and fewer confused conversations arise, as is currently often the case in Clubhouse."[/vc_column_text][vc_empty_space height="30"][vc_column_text]

Digital Business & Future 10.03.2021

Boom around Clubhouse – Is the social listening app also interesting for the HR sector?

What is the reason for the boom of the social listening app Clubhouse? And is it also interesting for companies in the HR sector? Kristian Kretschmann from rexx systems asked Hannes Beierlein, Founder & Chief Communication Officer of the Evernine Group, these questions in the latest episode of the podcast “rexxperts – Der HR TALK”.

The social listing app Clubhouse is currently very popular. HR managers sense an opportunity to use the app to make their company more appealing to applicants. But does the app actually offer these opportunities? Kristian Kretschmann, HR expert at rexx systems, discussed these questions together with Hannes Beierlein, Co-Founder and Chief Communication Officer of the Evernine Group, in the latest episode of the podcast “rexxperts – Der HR TALK” from the HR software service provider rexx systems.