Retail & Consumer Goods
How the Covid 19 pandemic changed e-commerce
There are few that are emerging as winners from the Corona pandemic. One is online retail. But how has it changed and what trends are coming up for 2021? This article sheds light on the darkness.
Online retail has experienced great growth. Here, the IFH Cologne expects a further increase despite high turnover figures of 80 to 88 billion euros. According to forecasts, this figure will rise to 142 billion euros by 2024. The reason for this is the existing trends, which are being driven even further by the pandemic.
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