Getting 500 B2B-leads in only 3 months – A How-to!
Leads without limits with Qualified Lead-Marketing (QLM): Evernine, a communication consultancy from Munich was able to generate more then 500 leads within three months – since December of 2015 – for their clients from the Tech, Farma and IT sector. QLM is an innovative approach for an integrated Go-To-market-strategy for companies from the B2B and B2C sector.
Generating more then 500 pre-qualified leads within the B2B-environment in the short time span of three months? Additional performance indicators and KPIs from marketing projects, like millions of impressions from user-contributions within the considerable publishing area? The communication consultancy Evernine Group based in Munich and Hamburg, sets high expectation and signalizes a tremendous success rate with their Qualified Lead-Marketing approach.
„Most B2B-topics need further explanation. At this point, subject-specified content is the key to more leads.”
QLM is a well-tested concept, obtaining qualified leads with the orchestrated use of different marketing-instruments from the B2B- and B2C-field.
Especially within the environment of complex B2B-offers, like they often occur in the IT, Tech and Pharma industry, QLM demonstrates its full strength. Click-through-rates on client offers from about 2 percent and retention times of two minutes and longer on expert contributions aren’t rarities.
Getting leads via content
Targetgroup-specific content from specialist editors plays a central role in all campaigns. It’s distributed on professional, publisher-like surroundings (Content Hubs), which arbitrary amounts of traffic are purchased on. This way, readerships far above the average of a normal journalistic specialist journal can be reached.
More divisions and measures of QLM are campagne-landingpages on client websites, performance & social marketing and the improvement of all measures through A/B-testing. The Evernine Group takes on all services for their customers.
The leads were generated for great conversion-offers, that the Evernine Group created for their clients – usually tied to the agreement, to perform the operation only in return to the acceptance of an offer.
Clients of the Evernine Group, all coming from the IT-, tech-, pharma- & sportssector also appreciate the other measurable achievements within the campaigns, all attained with QLM:
✔ PR
✔ Branding
✔ Recruitment
✔ Customer loyalty
Another plus: Based on these measures, KPIs allow improvements in individual go-to-market-models, campagne results and the mixture of all used channels.
The power of communication on four columns
Four columns are the base for successful QLM: Besides branch-specific strategic consulting – the mainstay of them all – there are media designers, social experts, programmers, marketing specialists, PR-pros and project managers,all assisting the client in terms of the full-service convictions.
An encompassing content- & PR-sector, occupying a permanently-employed and freelancer network of experienced editorial specialists, emphasizes the high position of content within a modern company communication and digital marketing nowadays.
The fourth column are plattforms and apps: If necessary, the Evernine Group also creates the channels, that clients need for their modern content marketing, such as publishing-environments, landingpages, microsites, apps and self-service-portals. Therefore the communication consultancy refers to a close alliance with their partner Challtell.
Picture source: Ryan MCGuire via Gratispgraphy
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