{"id":113094,"date":"2026-09-17T09:00:00","date_gmt":"2026-09-17T09:00:00","guid":{"rendered":"https:\/\/mybusinessfuture.com\/?p=113094"},"modified":"2026-09-24T10:29:30","modified_gmt":"2026-09-24T10:29:30","slug":"le-bitkom-constate-une-large-diffusion-de-lia-mais-son-potentiel-reste","status":"publish","type":"post","link":"https:\/\/mybusinessfuture.com\/fr\/le-bitkom-constate-une-large-diffusion-de-lia-mais-son-potentiel-reste\/","title":{"rendered":"Bitkom : l\u2019IA se diffuse, son potentiel reste inexploit\u00e9"},"content":{"rendered":"<p class=\"evm-ai-translation-notice\" style=\"font-style:italic;color:#5f5f5f;margin:0 0 24px;\">Cet article est une traduction automatique par intelligence artificielle de l&rsquo;original allemand. La version allemande fait foi.<\/p>\n<p style=\"display:inline-block;background:#c0392b;color:#fff;padding:4px 14px;border-radius:20px;font-size:0.85em;margin-bottom:18px;\">4 min de lecture<\/p>\n<p><strong>Bitkom publie les r\u00e9sultats d&rsquo;une enqu\u00eate aupr\u00e8s de 603 entreprises le 14 septembre 2026. 57 % utilisent l&rsquo;intelligence artificielle.<\/strong><\/p>\n<div style=\"background:#202528;color:#fff;padding:32px 36px;margin:32px 0;border-radius:8px;\">\n<p style=\"margin:0 0 18px 0;font-size:0.95em;font-weight:800;text-transform:uppercase;letter-spacing:0.2em;color:#e8828d;border-bottom:2px solid rgba(232,130,141,0.3);padding-bottom:12px;\">Les points cl\u00e9s en bref<\/p>\n<ul style=\"margin:0;padding-left:22px;color:rgba(255,255,255,0.92);line-height:1.6;\">\n<li style=\"margin-bottom:12px;\"><strong style=\"color:#e8828d;\">Bitkom r\u00e9v\u00e8le que 57 % des entreprises utilisent l\u2019IA.<\/strong> 38 % suppl\u00e9mentaires pr\u00e9voient d\u2019utiliser l\u2019IA ou en discutent, tandis que seulement 4 % laissent le sujet de c\u00f4t\u00e9.<\/li>\n<li style=\"margin-bottom:12px;\"><strong style=\"color:#e8828d;\">59 % des utilisateurs n\u2019exploitent pas pleinement son potentiel.<\/strong> Cette tendance s\u2019observe dans les entreprises comptant 20 salari\u00e9s comme dans les grands groupes.<\/li>\n<li style=\"margin-bottom:12px;\"><strong style=\"color:#e8828d;\">Infrastructure et pr\u00e9paration des donn\u00e9es p\u00e8sent sur le budget.<\/strong> Seuls 21 % citent les licences de logiciels IA comme un poste de co\u00fbt majeur.<\/li>\n<li style=\"margin-bottom:0;\"><strong style=\"color:#e8828d;\">Deux tiers estiment que l\u2019AI Act comporte plus d\u2019inconv\u00e9nients que d\u2019avantages.<\/strong> 89 % des entreprises concern\u00e9es ou charg\u00e9es de la v\u00e9rification anticipent un effort important.<\/li>\n<\/ul>\n<\/div>\n<p style=\"font-size:0.88em;color:#666;margin:20px 0 56px 0;border-top:1px solid #e5e5e5;border-bottom:1px solid #e5e5e5;padding:10px 0;\"><span style=\"color:#202528;font-weight:700;text-transform:uppercase;font-size:0.72em;letter-spacing:0.14em;margin-right:14px;\">\u00c0 LIRE AUSSI :<\/span><a href=\"https:\/\/mybusinessfuture.com\/bitkom-logistik-kauft-ki-schult-aber-nur-acht-prozent\/\" style=\"color:#333;text-decoration:underline;\">P\u00e9nurie de comp\u00e9tences : la logistique mise sur l&rsquo;IA plut\u00f4t que sur la formation<\/a>\u00a0\u00a0<span style=\"color:#ccc;\">\/<\/span>\u00a0\u00a0<a href=\"https:\/\/mybusinessfuture.com\/mckinsey-ki-hebt-tempo-die-guv-bleibt-flach\/\" style=\"color:#333;text-decoration:underline;\">McKinsey : l\u2019IA acc\u00e9l\u00e8re, mais l\u2019EBIT stagne<\/a><\/p>\n<p style=\"line-height:1.8;margin:0 0 28px 0;padding-top:32px;\"><strong>Qu\u2019est-ce que l\u2019enqu\u00eate Bitkom sur l\u2019IA ?<\/strong> Bitkom Research a men\u00e9 ces entretiens par t\u00e9l\u00e9phone lors des semaines 28 \u00e0 33 de 2026.<\/p>\n<h2 style=\"padding-top:64px;margin-bottom:20px;\">La majorit\u00e9 utilise l\u2019IA, mais beaucoup en sont encore au d\u00e9but<\/h2>\n<p>57 % des entreprises comptant au moins 20 salari\u00e9s utilisent l\u2019IA. Un an plus t\u00f4t, elles n\u2019\u00e9taient que 36 %. L\u2019<a href=\"https:\/\/www.bitkom.org\/Presse\/Presseinformation\/Erstmals-nutzt-Mehrheit-Unternehmen-KI\" style=\"text-decoration:underline;\">enqu\u00eate Bitkom du 14 septembre<\/a> r\u00e9v\u00e8le ainsi une adoption rapide.<\/p>\n<p>Cette enqu\u00eate porte sur 603 entreprises en Allemagne interrog\u00e9es par t\u00e9l\u00e9phone durant l\u2019\u00e9t\u00e9 2026. Les r\u00e9ponses d\u00e9crivent leur utilisation et leur perception de l\u2019IA, sans pr\u00e9tendre mesurer objectivement leur productivit\u00e9.<\/p>\n<h2 style=\"padding-top:64px;margin-bottom:20px;\">Premiers avantages et potentiel inexploit\u00e9 coexistent<\/h2>\n<p>Deux tiers des utilisateurs d\u00e9clarent une meilleure position concurrentielle. Pourtant, 59 % affirment ne pas exploiter du tout le potentiel de l\u2019IA. Cela peut sembler contradictoire, mais r\u00e9pond \u00e0 deux questions distinctes : les b\u00e9n\u00e9fices d\u00e9j\u00e0 obtenus et les opportunit\u00e9s futures.<\/p>\n<p>La seconde r\u00e9ponse ne signifie pas pour autant que ces entreprises ne tirent aucun avantage. Aucun utilisateur interrog\u00e9 ne consid\u00e8re le potentiel comme enti\u00e8rement exploit\u00e9. Cette perception reste homog\u00e8ne selon la taille des entreprises.<\/p>\n<h2 style=\"padding-top:64px;margin-bottom:20px;\">Les donn\u00e9es et les ressources de calcul augmentent les co\u00fbts<\/h2>\n<p>45 % de toutes les entreprises d\u00e9pensent en 2026 davantage pour l\u2019IA que l\u2019ann\u00e9e pr\u00e9c\u00e9dente. La moiti\u00e9 maintient ses d\u00e9penses inchang\u00e9es.<\/p>\n<div style=\"overflow-x:auto;-webkit-overflow-scrolling:touch;margin:16px 0 32px 0;\">\n<table style=\"width:100%;min-width:560px;border-collapse:collapse;font-size:0.95em;\">\n<thead>\n<tr>\n<th style=\"text-align:left;padding:10px 12px;background:#202528;color:#fff;font-weight:600;border-bottom:1px solid #c0392b;\">Postes de d\u00e9penses des utilisateurs d\u2019IA<\/th>\n<th style=\"text-align:left;padding:10px 12px;background:#202528;color:#fff;font-weight:600;border-bottom:1px solid #c0392b;\">Part des r\u00e9pondants citant un co\u00fbt important<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:10px 12px;border-bottom:1px solid #e9ecef;\">Infrastructure comme le cloud et les ressources de calcul<\/td>\n<td style=\"padding:10px 12px;border-bottom:1px solid #e9ecef;\">51 %<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px;border-bottom:1px solid #e9ecef;background:#fafafa;\">Pr\u00e9paration des donn\u00e9es<\/td>\n<td style=\"padding:10px 12px;border-bottom:1px solid #e9ecef;background:#fafafa;\">50 %<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px;border-bottom:1px solid #e9ecef;\">Int\u00e9gration dans les syst\u00e8mes existants<\/td>\n<td style=\"padding:10px 12px;border-bottom:1px solid #e9ecef;\">41 %<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px;border-bottom:1px solid #e9ecef;background:#fafafa;\">Abonnements et licences pour logiciels d\u2019IA<\/td>\n<td style=\"padding:10px 12px;border-bottom:1px solid #e9ecef;background:#fafafa;\">21 %<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px 12px;\">Consommation de tokens<\/td>\n<td style=\"padding:10px 12px;\">8 %<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-size:0.8em;color:#888;margin:4px 0 0 0;line-height:1.4;\">Source : <a href=\"https:\/\/www.bitkom.org\/Presse\/Presseinformation\/Erstmals-nutzt-Mehrheit-Unternehmen-KI\">Bitkom<\/a>, 14 septembre 2026.<\/p>\n<\/div>\n<p>Peu d\u2019enqu\u00eat\u00e9s citent la consommation de tokens comme un poste de co\u00fbt majeur. Cela ne permet pas de tirer de conclusion g\u00e9n\u00e9rale sur la part des co\u00fbts li\u00e9s aux tokens dans chaque budget IA.<\/p>\n<blockquote style=\"margin:32px 0;padding:0 0 0 28px;font-size:1.15em;font-style:italic;line-height:1.5;color:#444;position:relative;\"><p>\n<span style=\"position:absolute;left:0;top:-8px;font-size:48px;color:rgba(192,57,43,0.4);font-family:Georgia,serif;line-height:1;\">\u00ab\u00a0<\/span><br \/>\nAcheter une licence ne signifie pas avoir adopt\u00e9 l\u2019IA, mais simplement l\u2019avoir acquise sans rien changer.<br \/>\n<cite style=\"display:block;margin-top:10px;font-size:0.78em;color:#888;font-style:normal;text-transform:uppercase;letter-spacing:0.03em;\">&#8211; Ralf Wintergerst, pr\u00e9sident de Bitkom (communiqu\u00e9 de presse, 14 septembre 2026)<\/cite>\n<\/p><\/blockquote>\n<p>Wintergerst \u00e9tablit une priorit\u00e9 claire : pr\u00e9traiter les donn\u00e9es, connecter les syst\u00e8mes et fournir des capacit\u00e9s de calcul.<\/p>\n<h2 style=\"padding-top:64px;margin-bottom:20px;\">Sans expertise et sans personnel qualifi\u00e9, l\u2019adoption reste difficile<\/h2>\n<p>85 % des entreprises n\u2019utilisant pas encore l\u2019IA citent le manque de connaissances comme obstacle \u00e0 son d\u00e9ploiement. Un peu plus de la moiti\u00e9 manque \u00e9galement de ressources humaines. Pour celles qui l\u2019utilisent d\u00e9j\u00e0, les exigences en mati\u00e8re de protection des donn\u00e9es et les incertitudes juridiques priment.<\/p>\n<p>70 % des entreprises interrog\u00e9es forment d\u00e9sormais leurs employ\u00e9s \u00e0 l\u2019utilisation de l\u2019IA. Pourtant, deux tiers estiment que les comp\u00e9tences en IA de leurs collaborateurs restent limit\u00e9es. La croissance de son adoption n\u2019a donc pas encore combl\u00e9 les besoins en qualification.<\/p>\n<h2 style=\"padding-top:64px;margin-bottom:20px;\">Les agents IA complexifient la t\u00e2che<\/h2>\n<p>11 % des entreprises utilisant l\u2019IA ou pr\u00e9voyant son d\u00e9ploiement (ou en discutant) recourent d\u00e9j\u00e0 \u00e0 des agents IA. Ces syst\u00e8mes peuvent ex\u00e9cuter plusieurs \u00e9tapes de travail dans le cadre de permissions d\u00e9finies, comme solliciter des offres et les comparer.<\/p>\n<p>Le niveau d\u2019\u00e9volution suivant exige donc des donn\u00e9es fiables, des syst\u00e8mes interconnect\u00e9s et des droits clairement \u00e9tablis. La pr\u00e9paration des donn\u00e9es et l\u2019int\u00e9gration figurent d\u00e9j\u00e0 parmi les principaux postes de d\u00e9penses des enqu\u00eat\u00e9s. L\u2019achat de licences logicielles suppl\u00e9mentaires ne suffit pas \u00e0 r\u00e9soudre ces enjeux.<\/p>\n<p>L\u2019enqu\u00eate ne r\u00e9pond pas \u00e0 la question de savoir si les entreprises parviennent effectivement \u00e0 convertir leurs investissements en gains accrus. Elle r\u00e9v\u00e8le en revanche les conditions pr\u00e9alables n\u00e9cessaires \u00e0 une utilisation durable.<\/p>\n<h2 style=\"padding-top:64px;margin-bottom:20px;\">Foire aux questions<\/h2>\n<details>\n<summary><strong>Que mesurait Bitkom le 14 septembre 2026 ?<\/strong><\/summary>\n<p>57 % des entreprises comptant au moins 20 salari\u00e9s utilisent l\u2019intelligence artificielle. Bitkom Research a interrog\u00e9 603 entreprises par t\u00e9l\u00e9phone.<\/p>\n<\/details>\n<details>\n<summary><strong>Pourquoi ce potentiel reste-t-il inexploit\u00e9 ?<\/strong><\/summary>\n<p>Aucun utilisateur ne d\u00e9clare exploiter pleinement ce potentiel. Les principaux postes de co\u00fbt concernent l\u2019infrastructure, la pr\u00e9paration des donn\u00e9es et l\u2019int\u00e9gration.<\/p>\n<\/details>\n<details>\n<summary><strong>Quels sont les co\u00fbts li\u00e9s \u00e0 l\u2019IA ?<\/strong><\/summary>\n<p>51 % des utilisateurs citent l\u2019infrastructure (cloud et puissance de calcul) comme un poste majeur, 50 % la pr\u00e9paration des donn\u00e9es. Les abonnements et licences ne repr\u00e9sentent un co\u00fbt important que pour 21 % des entreprises.<\/p>\n<\/details>\n<details>\n<summary><strong>L\u2019AI Act concerne-t-il les entreprises de taille moyenne ?<\/strong><\/summary>\n<p>37 % des entreprises estiment \u00eatre concern\u00e9es en tant qu\u2019utilisateurs, 34 % \u00e9tudient la question. Parmi elles, 89 % anticipent un effort de mise en \u0153uvre \u00e9lev\u00e9.<\/p>\n<\/details>\n<details>\n<summary><strong>Quelle est la diff\u00e9rence entre les agents IA et les chatbots ?<\/strong><\/summary>\n<p>Un chatbot r\u00e9pond \u00e0 des questions. Un agent demande des offres, compare les prix et \u00e9labore des options. 11 % des entreprises utilisent d\u00e9j\u00e0 ces agents, 29 % pr\u00e9voient de le faire.<\/p>\n<\/details>\n<h2 style=\"padding-top:64px;margin-bottom:20px;\">S\u00e9lection de la r\u00e9daction<\/h2>\n<ul>\n<li><a href=\"https:\/\/mybusinessfuture.com\/ki-mittelstand-einfuehrung-reihenfolge-bitkom-dihk-2026\/\">Pourquoi l\u2019IA \u00e9choue dans les entreprises de taille moyenne \u00e0 cause de l\u2019ordre des \u00e9tapes<\/a><\/li>\n<li><a href=\"https:\/\/mybusinessfuture.com\/schatten-ki-mittelstand-prozess-signal\/\">L\u2019IA clandestine dans les entreprises de taille moyenne : ce que r\u00e9v\u00e8le son utilisation secr\u00e8te<\/a><\/li>\n<li><a href=\"https:\/\/mybusinessfuture.com\/bitkom-startups-ki-einstellungsverzicht-2026\/\">Quand l\u2019IA remplace un poste jamais publi\u00e9<\/a><\/li>\n<\/ul>\n<p style=\"border-top:1px solid #e9ecef;padding-top:36px;margin:44px 0 18px;font-weight:700;font-size:1.05em;color:#1a1a1a;\">Plus de contenus du r\u00e9seau MBF Media<\/p>\n<div style=\"padding:14px 18px;border-left:3px solid #0bb7fd;background:#fafafa;margin-bottom:6px;\">\n<div style=\"font-size:0.7em;font-weight:700;color:#0bb7fd;text-transform:uppercase;letter-spacing:0.12em;margin-bottom:4px;\">cloudmagazin<\/div>\n<p><a href=\"https:\/\/www.cloudmagazin.com\/2026\/09\/12\/kubernetes-1-37-haelt-gpu-jobs-nativ-zusammen\/\" style=\"font-weight:600;line-height:1.4;color:#1a1a1a;text-decoration:none;\">Kubernetes ne planifie les jobs GPU que lorsque tous les pods trouvent leur place<\/a><\/p>\n<\/div>\n<div style=\"padding:14px 18px;border-left:3px solid #d65663;background:#fafafa;margin-bottom:6px;\">\n<div style=\"font-size:0.7em;font-weight:700;color:#d65663;text-transform:uppercase;letter-spacing:0.12em;margin-bottom:4px;\">digital-chiefs<\/div>\n<p><a href=\"https:\/\/www.digital-chiefs.de\/oracle-bindet-ki-kapazitaet-ueber-vorauszahlung\/\" style=\"font-weight:600;line-height:1.4;color:#1a1a1a;text-decoration:none;\">Oracle laisse ses clients pr\u00e9financer leur d\u00e9veloppement de l\u2019IA<\/a><\/p>\n<\/div>\n<div style=\"padding:14px 18px;border-left:3px solid #69d8ed;background:#fafafa;\">\n<div style=\"font-size:0.7em;font-weight:700;color:#69d8ed;text-transform:uppercase;letter-spacing:0.12em;margin-bottom:4px;\">securitytoday<\/div>\n<p><a href=\"https:\/\/www.securitytoday.de\/2026\/09\/12\/cisa-listet-gitlab-dateien-ohne-login\/\" style=\"font-weight:600;line-height:1.4;color:#1a1a1a;text-decoration:none;\">Des attaquants lisent des fichiers GitLab sans authentification<\/a><\/p>\n<\/div>\n<p style=\"text-align:right;color:#5f5f5f;font-size:0.75em;margin-top:40px;\"><em>Source de l\u2019image : g\u00e9n\u00e9r\u00e9e par IA (septembre 2026)<\/em><\/p>\n<p class=\"evm-ai-translation-notice-end\" style=\"text-align:right;color:#5f5f5f;font-size:0.75em;margin-top:8px;\"><em>Traduit de l&rsquo;original allemand avec l&rsquo;aide d&rsquo;une intelligence artificielle. La version allemande fait foi.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon Bitkom, la majorit\u00e9 des entreprises allemandes utilisent l\u2019IA, mais beaucoup n\u2019en exploitent pas le potentiel. Donn\u00e9es et int\u00e9gration co\u00fbtent cher.<\/p>\n","protected":false},"author":195,"featured_media":112925,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Intelligence artificielle","_yoast_wpseo_title":"Bitkom : l\u2019IA se diffuse, son potentiel reste inexploit\u00e9","_yoast_wpseo_metadesc":"Bitkom : 57 % des entreprises utilisent l\u2019IA. 59 % des utilisateurs n\u2019en exploitent pas le potentiel. 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