{"id":111563,"date":"2026-07-17T17:21:03","date_gmt":"2026-07-17T17:21:03","guid":{"rendered":"https:\/\/mybusinessfuture.com\/?p=111563"},"modified":"2026-07-17T17:21:03","modified_gmt":"2026-07-17T17:21:03","slug":"linflation-recule-taxons-les-marges-plutot-que-desperer","status":"publish","type":"post","link":"https:\/\/mybusinessfuture.com\/fr\/linflation-recule-taxons-les-marges-plutot-que-desperer\/","title":{"rendered":"L\u2019inflation recule : taxons les marges plut\u00f4t que d\u2019esp\u00e9rer"},"content":{"rendered":"<p style=\"display:inline-block;background:#c0392b;color:#fff;padding:4px 14px;border-radius:20px;font-size:0.85em;margin-bottom:18px;\">8 Min. de lecture<\/p>\n<p style=\"line-height:1.8;margin:0 0 1.25em 0;\"><strong>Le taux d\u2019inflation s\u2019est \u00e9tabli \u00e0 +2,3 % en juin 2026, apr\u00e8s +2,6 % en mai et +2,9 % en avril. Parall\u00e8lement, les anticipations de prix de l\u2019ifo sont tomb\u00e9es \u00e0 26,4 points. La hausse des prix ralentit, et le pouvoir de fixation des prix de nombreuses entreprises s\u2019\u00e9rode. Pour la direction, la priorit\u00e9 est de piloter les marges : contrats, achats et assortiment.<\/strong><\/p>\n<div style=\"background:#202528;color:#fff;padding:32px 36px;margin:32px 0;border-radius:8px;\">\n<p style=\"margin:0 0 18px 0;font-size:0.95em;font-weight:800;text-transform:uppercase;letter-spacing:0.2em;color:#c0392b;border-bottom:2px solid rgba(192,57,43,0.3);padding-bottom:12px;\">Les points cl\u00e9s en bref<\/p>\n<ul style=\"margin:0;padding-left:22px;color:rgba(255,255,255,0.92);line-height:1.6;\">\n<li style=\"margin-bottom:12px;\"><strong style=\"color:#c0392b;\">Inflation \u00e0 2,3 %.<\/strong> Destatis juin 2026, \u00e9nergie encore \u00e0 +3,4 % sur un an, inflation sous-jacente \u00e0 +2,5 %.<\/li>\n<li style=\"margin-bottom:12px;\"><strong style=\"color:#c0392b;\">Moins de projets de hausse des prix.<\/strong> Anticipations de prix ifo en juin : 26,4 points apr\u00e8s 30,0 en mai \u2013 toujours au-dessus de la moyenne 2023-2025 de 18,3.<\/li>\n<li style=\"margin-bottom:12px;\"><strong style=\"color:#c0392b;\">La marge est l\u2019affaire des dirigeants.<\/strong> Quand les prix de vente finaux peinent \u00e0 augmenter, ce sont les achats, les contrats et le mix qui font la diff\u00e9rence sur le r\u00e9sultat.<\/li>\n<\/ul>\n<\/div>\n<p style=\"font-size:0.88em;color:#666;margin:20px 0 32px 0;border-top:1px solid #e5e5e5;border-bottom:1px solid #e5e5e5;padding:10px 0;\"><span style=\"color:#202528;font-weight:700;text-transform:uppercase;font-size:0.72em;letter-spacing:0.14em;margin-right:14px;\">En lien :<\/span><a href=\"https:\/\/mybusinessfuture.com\/mehr-insolvenzen-kleinere-faelle-was-zaehlt\/\" style=\"color:#333;text-decoration:underline;\">Plus d\u2019insolvabilit\u00e9s, des cas moins importants : ce qui compte<\/a>&nbsp;&nbsp;<span style=\"color:#ccc;\">\/<\/span>&nbsp;&nbsp;<a href=\"https:\/\/mybusinessfuture.com\/ki-mittelstand-pilot-skalierung-roi-roadmap\/\" style=\"color:#333;text-decoration:underline;\">L\u2019IA dans les PME : du pilote \u00e0 la mise \u00e0 l\u2019\u00e9chelle<\/a><\/p>\n<p style=\"line-height:1.8;margin:0 0 1.25em 0;\"><strong>Qu\u2019est-ce que l\u2019inflation sous-jacente ?<\/strong> Le taux d\u2019inflation hors produits alimentaires et \u00e9nergie. En juin 2026, elle s\u2019\u00e9levait \u00e0 +2,5 %, soit au-dessus de l\u2019inflation globale de +2,3 %. Elle refl\u00e8te la pression sur les prix en dehors des composantes volatiles de l\u2019\u00e9nergie et de l\u2019alimentation \u2013 un indicateur cl\u00e9 pour la planification des co\u00fbts et des prix \u00e0 moyen terme.<\/p>\n<h2 style=\"padding-top:64px;margin-bottom:20px;\">Destatis : un refroidissement avec l\u2019\u00e9cho de l\u2019\u00e9nergie<\/h2>\n<p style=\"line-height:1.8;margin:0 0 1.25em 0;\">Le 10 juillet 2026, Destatis a confirm\u00e9 les chiffres provisoires : IPC \u00e0 +2,3 % sur un an, -0,3 % par rapport au mois pr\u00e9c\u00e9dent. IPCH : +2,4 % et -0,2 % respectivement. Ruth Brand, pr\u00e9sidente de Destatis, a soulign\u00e9 que l\u2019\u00e9nergie s\u2019\u00e9tait rench\u00e9rie de mani\u00e8re sup\u00e9rieure \u00e0 la moyenne en raison de la guerre en Iran, mais que la hausse des prix des produits \u00e9nerg\u00e9tiques avait \u00e9t\u00e9 moins marqu\u00e9e qu\u2019au mois pr\u00e9c\u00e9dent. Les carburants et le fioul domestique l\u00e9ger ont baiss\u00e9 par rapport \u00e0 mai. Les prix des produits alimentaires ont l\u00e9g\u00e8rement recul\u00e9.<\/p>\n<p style=\"line-height:1.8;margin:0 0 1.25em 0;\">Les produits \u00e9nerg\u00e9tiques se situaient en juin \u00e0 +3,4 % sur un an (mai : +6,6 %, avril : +10,1 %). Carburants \u00e0 +11,3 % sur un an, fioul domestique l\u00e9ger \u00e0 +29,4 % sur un an \u2013 mais l\u2019\u00e9nergie domestique dans son ensemble affichait -1,6 %, notamment gr\u00e2ce \u00e0 l\u2019\u00e9lectricit\u00e9 (-5,2 %) et au gaz naturel (-2,9 %). Les services sont rest\u00e9s au-dessus du taux global, \u00e0 +3,1 %. Les biens ont augment\u00e9 de 1,7 %.<\/p>\n<div style=\"background:#202528;color:#fff;text-align:center;padding:40px 24px;margin:32px 0;border-radius:8px;\">\n<div style=\"font-size:3.4em;font-weight:800;line-height:1;color:#c0392b;margin-bottom:12px;\">2,3%<\/div>\n<p style=\"margin:0 0 8px 0;font-size:1.05em;color:rgba(255,255,255,0.88);\">Taux d\u2019inflation juin 2026 (IPC, comparaison annuelle)<\/p>\n<p style=\"margin:0;font-size:0.85em;color:rgba(255,255,255,0.5);\">Source : Destatis, PD26_243, 10 juillet 2026<\/p>\n<\/div>\n<h2 style=\"padding-top:64px;margin-bottom:20px;\">Ifo : moins d&rsquo;entreprises pr\u00e9voient des hausses de prix<\/h2>\n<p style=\"line-height:1.8;margin:0 0 1.25em 0;\">Les pr\u00e9visions de prix de l&rsquo;ifo ont recul\u00e9 en juin \u00e0 26,4 points (mai : 30,0, corrig\u00e9 des variations saisonni\u00e8res). Timo Wollmersh\u00e4user, responsable de la conjoncture \u00e0 l&rsquo;ifo, souligne la baisse des prix de l&rsquo;\u00e9nergie et des perspectives plus optimistes, mais met en garde : les prix \u00e0 la production et \u00e0 la consommation devraient continuer \u00e0 augmenter dans les mois \u00e0 venir. Depuis mars, les pr\u00e9visions de prix restent nettement sup\u00e9rieures \u00e0 la moyenne de 18,3 points (2023-2025).<\/p>\n<p style=\"line-height:1.8;margin:0 0 1.25em 0;\">Entreprises \u00e9nergivores : baisse de 41,2 \u00e0 30,2 points. Entreprises non \u00e9nergivores : de 30,3 \u00e0 27,1. Services : 21,4, commerce : 42,2, industrie manufacturi\u00e8re : 28,5. Fabricants de produits alimentaires : 12,7 (contre 19,6), commerce de d\u00e9tail alimentaire : 48,5 (contre 55,3) \u2013 la pression dans le secteur reste forte.<\/p>\n<div style=\"overflow-x:auto;-webkit-overflow-scrolling:touch;margin:16px 0 32px 0;\">\n<table style=\"width:100%;min-width:560px;border-collapse:collapse;font-size:0.95em;\">\n<thead>\n<tr style=\"background:#202528;color:#fff;\">\n<th style=\"padding:12px 16px;text-align:left;border:1px solid #202528;color:#fff;\">Indicateur<\/th>\n<th style=\"padding:12px 16px;text-align:left;border:1px solid #202528;color:#fff;\">Juin 2026<\/th>\n<th style=\"padding:12px 16px;text-align:left;border:1px solid #202528;color:#fff;\">Interpr\u00e9tation DG<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #ddd;\"><strong>Inflation IPC<\/strong><\/td>\n<td style=\"padding:12px 16px;border:1px solid #ddd;\">+2,3&nbsp;%<\/td>\n<td style=\"padding:12px 16px;border:1px solid #ddd;\">Refroidissement, toujours au-dessus des objectifs de certains plans<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #ddd;\"><strong>Inflation sous-jacente<\/strong><\/td>\n<td style=\"padding:12px 16px;border:1px solid #ddd;\">+2,5&nbsp;%<\/td>\n<td style=\"padding:12px 16px;border:1px solid #ddd;\">Pression de base persistante<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #ddd;\"><strong>Pr\u00e9visions de prix ifo<\/strong><\/td>\n<td style=\"padding:12px 16px;border:1px solid #ddd;\">26,4 Pts.<\/td>\n<td style=\"padding:12px 16px;border:1px solid #ddd;\">Moins d&rsquo;augmentations pr\u00e9vues<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #ddd;\"><strong>IPC Services<\/strong><\/td>\n<td style=\"padding:12px 16px;border:1px solid #ddd;\">+3,1&nbsp;%<\/td>\n<td style=\"padding:12px 16px;border:1px solid #ddd;\">Les co\u00fbts des services restent un moteur<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 16px;border:1px solid #ddd;\"><strong>IPC \u00c9nergie<\/strong><\/td>\n<td style=\"padding:12px 16px;border:1px solid #ddd;\">+3,4&nbsp;%<\/td>\n<td style=\"padding:12px 16px;border:1px solid #ddd;\">Att\u00e9nuation, toujours au-dessus du taux global<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-size:0.8em;color:#888;margin:8px 0 0 0;\">Sources : Destatis PD26_243 (10.07.2026) ; ifo Preiserwartungen (30.06.2026).<\/p>\n<\/div>\n<h2 style=\"padding-top:64px;margin-bottom:20px;\">Piloter sa marge quand les prix deviennent plus difficiles<\/h2>\n<p style=\"line-height:1.8;margin:0 0 1.25em 0;\">Des taux d&rsquo;inflation en baisse et des pr\u00e9visions de prix moins \u00e9lev\u00e9es semblent rassurants. La situation op\u00e9rationnelle se tend lorsque vos propres co\u00fbts (services, mat\u00e9riaux sp\u00e9cifiques, salaires) continuent d&rsquo;augmenter, tandis que les clients acceptent moins facilement les hausses. Le levier passe alors de \u00ab imposer le prix \u00bb \u00e0 \u00ab ma\u00eetriser les co\u00fbts et le mix \u00bb.<\/p>\n<p style=\"line-height:1.8;margin:0 0 1.25em 0;\"><strong>1. V\u00e9rifier les clauses contractuelles.<\/strong> Clauses d&rsquo;indexation et d&rsquo;\u00e9nergie, prix \u00e9chelonn\u00e9s, dur\u00e9es minimales \u2013 o\u00f9 s&rsquo;arr\u00eate le report automatique et o\u00f9 commence la n\u00e9gociation ?<\/p>\n<p style=\"line-height:1.8;margin:0 0 1.25em 0;\"><strong>2. D\u00e9coupler achats et \u00e9nergie.<\/strong> Destatis montre que les carburants et le fioul restent volatils, tandis que l&rsquo;\u00e9lectricit\u00e9 et le gaz peuvent apporter un soulagement. La gestion des achats et de l&rsquo;\u00e9nergie n\u00e9cessite des tableaux de bord distincts, sinon les moyennes lissent les mauvais signaux.<\/p>\n<p style=\"line-height:1.8;margin:0 0 1.25em 0;\"><strong>3. Mix produits et services.<\/strong> Lorsque les prix de volume sont sous pression, ce sont souvent les services, la disponibilit\u00e9 et les prestations group\u00e9es qui pr\u00e9servent la marge. C&rsquo;est une question de strat\u00e9gie produit.<\/p>\n<blockquote style=\"margin:32px 0;padding:24px 28px;background:#f7f7f7;border-radius:8px;font-size:1.1em;line-height:1.5;color:#202528;\">\n<p style=\"margin:0;\">\u00ab Toutefois, les prix \u00e0 la production et \u00e0 la consommation devraient continuer \u00e0 augmenter dans les mois \u00e0 venir. \u00bb<\/p>\n<p style=\"margin:12px 0 0 0;font-size:0.85em;color:#666;\">&#8211; Timo Wollmersh\u00e4user, Institut ifo<\/p>\n<\/blockquote>\n<p style=\"line-height:1.8;margin:0 0 1.25em 0;\">Pour les PME, la combinaison d&rsquo;une inflation globale en refroidissement et de pr\u00e9visions de prix toujours \u00e9lev\u00e9es (au-dessus de la moyenne pluriannuelle) est le v\u00e9ritable constat : il est trop t\u00f4t pour crier victoire, et l&rsquo;automatisme des hausses de prix serait trop optimiste. Le directeur g\u00e9n\u00e9ral qui pilote sa marge mois par mois l&#8217;emporte sur celui qui attend seulement le prochain indice.<\/p>\n<h2 style=\"padding-top:64px;margin-bottom:20px;\">Foire aux questions<\/h2>\n<details>\n<summary><strong>Pourquoi l&rsquo;inflation diminue-t-elle lorsque l&rsquo;\u00e9nergie reste plus ch\u00e8re ?<\/strong><\/summary>\n<p style=\"margin:8px 0 4px 24px;color:#555;line-height:1.6;\">Parce que la comparaison avec l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente pour l&rsquo;\u00e9nergie est plus faible que dans les mois pr\u00e9c\u00e9dents et que d&rsquo;autres composantes (comme les denr\u00e9es alimentaires par rapport au mois pr\u00e9c\u00e9dent) all\u00e8gent la pression. Le taux global peut baisser, tandis que certaines rubriques continuent d&rsquo;augmenter.<\/p>\n<\/details>\n<details>\n<summary><strong>Que mesurent exactement les anticipations de prix de l&rsquo;ifo ?<\/strong><\/summary>\n<p style=\"margin:8px 0 4px 24px;color:#555;line-height:1.6;\">Le solde des entreprises souhaitant augmenter vs. baisser les prix &#8211; en points, corrig\u00e9 des variations saisonni\u00e8res. L&rsquo;ifo ne demande pas l&rsquo;ampleur de la modification planifi\u00e9e.<\/p>\n<\/details>\n<details>\n<summary><strong>2,3 pour cent, est-ce un \u00ab retour \u00e0 la normale \u00bb ?<\/strong><\/summary>\n<p style=\"margin:8px 0 4px 24px;color:#555;line-height:1.6;\">Pour le taux global, cela repr\u00e9sente un reflux. L&rsquo;inflation sous-jacente et les prix des services restent \u00e9lev\u00e9s. Au niveau op\u00e9rationnel, c&rsquo;est votre propre structure de co\u00fbts qui compte, et non seulement l&rsquo;IPC-Headline.<\/p>\n<\/details>\n<details>\n<summary><strong>Quels secteurs pr\u00e9voient encore des augmentations significatives ?<\/strong><\/summary>\n<p style=\"margin:8px 0 4px 24px;color:#555;line-height:1.6;\">Le commerce se situait en juin \u00e0 42,2 points, et le commerce de d\u00e9tail alimentaire \u00e0 48,5 &#8211; malgr\u00e9 une baisse, ces valeurs restent \u00e9lev\u00e9es. Les fabricants de produits alimentaires et certaines parties de l&rsquo;industrie freinent davantage leurs projets.<\/p>\n<\/details>\n<details>\n<summary><strong>Que devrait suivre le controlling chaque mois ?<\/strong><\/summary>\n<p style=\"margin:8px 0 4px 24px;color:#555;line-height:1.6;\">La marge sur co\u00fbts variables par famille de produits, le taux de r\u00e9percussion des co\u00fbts, la part de l&rsquo;\u00e9nergie et des services, ainsi que les n\u00e9gociations de prix en cours avec les clients et fournisseurs cl\u00e9s.<\/p>\n<\/details>\n<h2 style=\"padding-top:64px;margin-bottom:20px;\">Lectures recommand\u00e9es par la r\u00e9daction<\/h2>\n<ul>\n<li><a href=\"https:\/\/mybusinessfuture.com\/mehr-insolvenzen-kleinere-faelle-was-zaehlt\/\">Plus de faillites, des cas plus petits : ce qui compte<\/a><\/li>\n<li><a href=\"https:\/\/mybusinessfuture.com\/ki-mittelstand-pilot-skalierung-roi-roadmap\/\">L&rsquo;IA dans les PME : du pilote \u00e0 la mise \u00e0 \u00e9chelle<\/a><\/li>\n<li><a href=\"https:\/\/mybusinessfuture.com\/buerokratieabbau-2026-mittelstand-entlastung\/\">R\u00e9duction de la bureaucratie 2026 : o\u00f9 les PME \u00e9conomisent vraiment<\/a><\/li>\n<\/ul>\n<p style=\"border-top:1px solid #e9ecef;padding-top:36px;margin:44px 0 18px;font-weight:700;font-size:1.05em;color:#1a1a1a;\">Plus sur le r\u00e9seau MBF Media<\/p>\n<div style=\"padding:14px 18px;border-left:3px solid #0bb7fd;background:#fafafa;margin-bottom:6px;\">\n<div style=\"font-size:0.7em;font-weight:700;color:#0bb7fd;text-transform:uppercase;letter-spacing:0.12em;margin-bottom:4px;\">cloudmagazin<\/div>\n<p style=\"margin:0;\"><a href=\"https:\/\/www.cloudmagazin.com\/2026\/07\/16\/flexera-2026-was-der-mittelstand-wirklich-uebernehmen-kann\/\" style=\"font-weight:600;line-height:1.4;color:#1a1a1a;text-decoration:none;\">Flexera 2026 : ce que les PME peuvent vraiment adopter<\/a><\/p>\n<\/div>\n<div style=\"padding:14px 18px;border-left:3px solid #d65663;background:#fafafa;margin-bottom:6px;\">\n<div style=\"font-size:0.7em;font-weight:700;color:#d65663;text-transform:uppercase;letter-spacing:0.12em;margin-bottom:4px;\">digital-chiefs<\/div>\n<p style=\"margin:0;\"><a href=\"https:\/\/www.digital-chiefs.de\/hardware-schlaegt-software-deals-capex-neu-sortieren\/\" style=\"font-weight:600;line-height:1.4;color:#1a1a1a;text-decoration:none;\">Le hardware bat les deals software &#8211; r\u00e9organiser les Capex<\/a><\/p>\n<\/div>\n<div style=\"padding:14px 18px;border-left:3px solid #69d8ed;background:#fafafa;margin-bottom:6px;\">\n<div style=\"font-size:0.7em;font-weight:700;color:#007690;text-transform:uppercase;letter-spacing:0.12em;margin-bottom:4px;\">securitytoday<\/div>\n<p style=\"margin:0;\"><a href=\"https:\/\/www.securitytoday.de\/2026\/07\/15\/legacyhive-windows-eop-poc-nach-patch-tuesday\/\" style=\"font-weight:600;line-height:1.4;color:#1a1a1a;text-decoration:none;\">Le PoC LegacyHive touche les nouveaux patches Windows<\/a><\/p>\n<\/div>\n<p style=\"text-align:right;color:#868e96;font-size:0.85em;margin-top:48px;\"><em>Source de l&rsquo;image : g\u00e9n\u00e9r\u00e9 par IA (juillet 2026)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019inflation \u00e0 **2,3 %** et la baisse des anticipations de prix selon l\u2019**IFO** : comment la direction pr\u00e9serve sa marge via les contrats, les achats et\u2026<\/p>\n","protected":false},"author":195,"featured_media":111522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Marge inflation","_yoast_wpseo_title":"L\u2019inflation recule : taxons les marges plut\u00f4t que d\u2019esp\u00e9rer","_yoast_wpseo_metadesc":"**Inflation \u00e0 2,3 % et baisse des anticipations de prix (ifo) : comment la direction optimise sa marge via contrats, achats et mix produit.**","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_meta-robots-adv":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":0,"_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":0,"featured_post_sortierung":0,"featured_post":0,"pre_headline":"","bildquelle":"","teasertext":"","language":"de","_evm_translation_lang":"","_wp_old_slug":[],"footnotes":""},"categories":[1276,1279],"tags":[],"class_list":["post-111563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-business-future","category-fintech-financial-services","entry"],"evm_reading_time_minutes":7,"wpml_language":"fr","wpml_translation_of":111514,"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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