{"id":111335,"date":"2026-07-12T20:36:50","date_gmt":"2026-07-12T20:36:50","guid":{"rendered":"https:\/\/mybusinessfuture.com\/?p=111335"},"modified":"2026-07-22T12:32:47","modified_gmt":"2026-07-22T12:32:47","slug":"stihl-la-fidelite-au-site-coute-175-millions","status":"publish","type":"post","link":"https:\/\/mybusinessfuture.com\/fr\/stihl-la-fidelite-au-site-coute-175-millions\/","title":{"rendered":"STIHL : la fid\u00e9lit\u00e9 au site co\u00fbte 175 millions"},"content":{"rendered":"<p style=\"display:inline-block;background:#c0392b;color:#fff;padding:4px 14px;border-radius:20px;font-size:0.85em;margin-bottom:18px;\">7 Min. de lecture<\/p>\n<p><strong>STIHL a investi environ 175 millions d\u2019euros dans son si\u00e8ge allemand en 2025, soit plus de la moiti\u00e9 des investissements totaux du groupe. Parall\u00e8lement, le groupe de Waiblingen a inaugur\u00e9 sa premi\u00e8re usine de batteries en Roumanie et m\u00e8ne une politique d\u2019\u00e9conomies sur son site allemand. Ceux qui y voient une contradiction passent \u00e0 c\u00f4t\u00e9 de la v\u00e9ritable le\u00e7on : voici \u00e0 quoi ressemble la fid\u00e9lit\u00e9 \u00e0 un site en 2026.<\/strong><\/p>\n<div style=\"background:#202528;color:#fff;padding:32px 36px;margin:32px 0;border-radius:8px;\">\n<p style=\"margin:0 0 18px 0;font-size:0.95em;font-weight:800;text-transform:uppercase;letter-spacing:0.2em;color:#e8828d;border-bottom:2px solid rgba(232,130,141,0.3);padding-bottom:12px;\">Les points cl\u00e9s en bref<\/p>\n<ul style=\"margin:0;padding-left:22px;color:rgba(255,255,255,0.92);line-height:1.6;\">\n<li style=\"margin-bottom:10px;\"><strong style=\"color:#e8828d;\">175 millions pour le si\u00e8ge :<\/strong> Sur les 335,7 millions d\u2019euros d\u2019investissements du groupe en 2025, plus de la moiti\u00e9 ont \u00e9t\u00e9 allou\u00e9s \u00e0 l\u2019Allemagne. Le chiffre d\u2019affaires a atteint 5,48 milliards d\u2019euros.<\/li>\n<li style=\"margin-bottom:10px;\"><strong style=\"color:#e8828d;\">Un contrat plut\u00f4t qu\u2019une promesse :<\/strong> Fin 2025, STIHL a prolong\u00e9 jusqu\u2019\u00e0 fin 2027 le contrat de s\u00e9curisation de l\u2019emploi et du site pour son si\u00e8ge. C\u2019est cet engagement concret, et non le communiqu\u00e9 de presse, qui compte.<\/li>\n<li style=\"margin-bottom:10px;\"><strong style=\"color:#e8828d;\">La Roumanie soutient sans remplacer :<\/strong> La nouvelle usine de batteries d\u2019Oradea, d\u2019un montant de 125 millions d\u2019euros, accompagne la transition vers le tout-batterie. Le si\u00e8ge conserve la production strat\u00e9gique.<\/li>\n<li><strong style=\"color:#e8828d;\">Le revers assum\u00e9 :<\/strong> Les effectifs du si\u00e8ge sont pass\u00e9s de 6 064 \u00e0 5 831 salari\u00e9s. Aujourd\u2019hui, la fid\u00e9lit\u00e9 \u00e0 un site se mesure aux investissements et aux contrats, moins au nombre de t\u00eates.<\/li>\n<\/ul>\n<\/div>\n<p style=\"font-size:0.88em;color:#666;margin:20px 0 32px 0;border-top:1px solid #e5e5e5;border-bottom:1px solid #e5e5e5;padding:10px 0;\"><span style=\"color:#202528;font-weight:700;text-transform:uppercase;font-size:0.72em;letter-spacing:0.14em;margin-right:14px;\">\u00c0 lire aussi :<\/span><a href=\"https:\/\/mybusinessfuture.com\/fr\/investissements-bloques-comment-lintelligence-artificielle-revele-les-budgets\/\" style=\"color:#333;text-decoration:underline;\">Lever le blocage des investissements<\/a>&nbsp;&nbsp;<span style=\"color:#ccc;\">\/<\/span>&nbsp;&nbsp;<a href=\"https:\/\/mybusinessfuture.com\/fr\/?p=110060\" style=\"color:#333;text-decoration:underline;\">Pr\u00e9parer la transmission de son entreprise<\/a><\/p>\n<h2 style=\"padding-top:64px;margin-bottom:20px;\">Les d\u00e9cisions r\u00e9elles de STIHL en 2025<\/h2>\n<p>Les chiffres du bilan annuel sont sans \u00e9quivoque. Le groupe STIHL a port\u00e9 son chiffre d\u2019affaires \u00e0 5,48 milliards d\u2019euros en 2025, contre 5,33 milliards l\u2019ann\u00e9e pr\u00e9c\u00e9dente. Son si\u00e8ge allemand, r\u00e9parti sur huit sites, y a contribu\u00e9 \u00e0 hauteur de 1,85 milliard d\u2019euros, soit une progression notable par rapport aux 1,63 milliard de l\u2019exercice ant\u00e9rieur. Le moteur tourne, y compris sur le site national, pourtant co\u00fbteux.<\/p>\n<p>L\u2019essentiel r\u00e9side dans l\u2019affectation des capitaux. Sur les 335,7 millions d\u2019euros d\u2019investissements du groupe, environ 175 millions \u2013 soit plus de la moiti\u00e9 \u2013 ont \u00e9t\u00e9 inject\u00e9s dans le si\u00e8ge allemand, notamment dans la production de moteurs et de nouveaux b\u00e2timents industriels. Un groupe qui miserait sur l\u2019\u00e9tranger allouerait ses ressources diff\u00e9remment. STIHL investit l\u00e0 o\u00f9 se concentre d\u00e9j\u00e0 la cr\u00e9ation de valeur.<\/p>\n<h2 style=\"padding-top:64px;margin-bottom:20px;\">La fid\u00e9lit\u00e9 \u00e0 un site se mesure aujourd\u2019hui aux contrats<\/h2>\n<p>Les d\u00e9clarations d\u2019attachement \u00e0 un site ne valent pas grand-chose tant qu\u2019elles restent cantonn\u00e9es aux discours du dimanche. Fin 2025, STIHL a apport\u00e9 une preuve plus tangible en prolongeant de deux ans, jusqu\u2019\u00e0 fin 2027, le contrat de s\u00e9curisation de l\u2019emploi et du site pour son si\u00e8ge. Pour les dirigeants de PME, c\u2019est cette unit\u00e9-l\u00e0 qui compte : un accord contraignant avec les salari\u00e9s, pas un argument marketing.<\/p>\n<p>Cette d\u00e9marche s\u2019accompagne d\u2019un revers assum\u00e9. \u00c0 la fin 2025, le si\u00e8ge employait 5 831 personnes, contre 6 064 un an plus t\u00f4t. \u00c0 l\u2019\u00e9chelle mondiale, les effectifs ont progress\u00e9 pour atteindre 20 246 salari\u00e9s, tandis qu\u2019ils diminuaient l\u00e9g\u00e8rement sur le site historique. STIHL m\u00e8ne en parall\u00e8le un programme de r\u00e9duction des co\u00fbts, pr\u00e9vu pour s\u2019\u00e9tendre au moins jusqu\u2019\u00e0 fin 2026. En 2026, la fid\u00e9lit\u00e9 \u00e0 un site se traduit donc par des investissements et un contrat de s\u00e9curisation, tout en appliquant une gestion plus rigoureuse des co\u00fbts. Ceux qui ne regardent que les effectifs passent \u00e0 c\u00f4t\u00e9 du message.<\/p>\n<h2 style=\"padding-top:64px;margin-bottom:20px;\">Pourquoi l&rsquo;usine roumaine soutient le si\u00e8ge historique<\/h2>\n<p>Le premier site propre du groupe hors des implantations \u00e9tablies se trouve \u00e0 Oradea. 125 millions d&rsquo;euros, d\u00e9but des travaux en mars 2024, inauguration en octobre 2025, construit en moins de 18 mois. L&rsquo;usine produit exclusivement des packs de batteries et des appareils fonctionnant sur batterie, avec une capacit\u00e9 pr\u00e9vue d&rsquo;un million de packs de batteries d&rsquo;ici 2026 et bien plus d&rsquo;ici 2028.<\/p>\n<p>C&rsquo;est la r\u00e9ponse \u00e0 la transformation li\u00e9e aux batteries, qui bouleverse actuellement le march\u00e9 de STIHL. La nouvelle capacit\u00e9 en Roumanie ne concurrence pas la production principale en Allemagne, elle la compl\u00e8te par un segment de produits en croissance. C&rsquo;est l\u00e0 que r\u00e9side l&rsquo;art : d\u00e9velopper de nouveaux volumes l\u00e0 o\u00f9 cela est rentable, sans affaiblir le si\u00e8ge historique. Une usine \u00e0 l&rsquo;\u00e9tranger ne devient un probl\u00e8me que lorsqu&rsquo;elle remplace le site d&rsquo;origine au lieu de le soulager.<\/p>\n<h2 style=\"padding-top:64px;margin-bottom:20px;\">Ce que les PME peuvent en retenir<\/h2>\n<p>Le cas STIHL sert de mod\u00e8le, car il illustre le dilemme typique des PME allemandes : des co\u00fbts de site \u00e9lev\u00e9s, un changement technologique, et en m\u00eame temps la volont\u00e9 de pr\u00e9server les emplois et le savoir-faire dans le pays. STIHL montre que les deux sont compatibles, \u00e0 condition de respecter la bonne s\u00e9quence.<\/p>\n<p>Trois signaux sont transposables. Premi\u00e8rement : celui qui veut pr\u00e9server son site investit visiblement dans son c\u0153ur de m\u00e9tier, au lieu de se contenter de g\u00e9rer les co\u00fbts. Deuxi\u00e8mement : un accord de s\u00e9curisation du site cr\u00e9e une confiance aupr\u00e8s des salari\u00e9s qu&rsquo;aucun discours ne peut remplacer. Troisi\u00e8mement : les nouvelles capacit\u00e9s \u00e0 l&rsquo;\u00e9tranger sont l\u00e9gitimes si elles portent un segment de croissance et soutiennent la base nationale. Pour les dirigeants confront\u00e9s \u00e0 un choix similaire, c&rsquo;est un plan utile.<\/p>\n<h2 style=\"padding-top:64px;margin-bottom:20px;\">Foire aux questions<\/h2>\n<details>\n<summary><strong>Combien STIHL a-t-il investi en Allemagne en 2025 ?<\/strong><\/summary>\n<p style=\"padding:0 18px 16px;color:#555;line-height:1.6;\">Sur les 335,7 millions d&rsquo;euros d&rsquo;investissements du groupe, environ 175 millions d&rsquo;euros, soit plus de la moiti\u00e9, ont \u00e9t\u00e9 consacr\u00e9s au si\u00e8ge historique allemand, notamment dans la production de moteurs et les b\u00e2timents op\u00e9rationnels. Le chiffre d&rsquo;affaires du si\u00e8ge historique a atteint 1,85 milliard d&rsquo;euros.<\/p>\n<\/details>\n<details>\n<summary><strong>STIHL supprime-t-il des emplois en Allemagne ?<\/strong><\/summary>\n<p style=\"padding:0 18px 16px;color:#555;line-height:1.6;\">Les effectifs du si\u00e8ge historique ont l\u00e9g\u00e8rement diminu\u00e9 en 2025, passant de 6 064 \u00e0 5 831 salari\u00e9s, dans le cadre d&rsquo;un programme de r\u00e9duction des co\u00fbts pr\u00e9vu au moins jusqu&rsquo;\u00e0 fin 2026. \u00c0 l&rsquo;\u00e9chelle mondiale, les effectifs ont augment\u00e9 pour atteindre 20 246 personnes. Parall\u00e8lement, un accord de site prolong\u00e9 s\u00e9curise le si\u00e8ge historique jusqu&rsquo;\u00e0 fin 2027.<\/p>\n<\/details>\n<details>\n<summary><strong>Pourquoi STIHL construit-il une usine en Roumanie ?<\/strong><\/summary>\n<p style=\"padding:0 18px 16px;color:#555;line-height:1.6;\">L&rsquo;usine d&rsquo;Oradea produit exclusivement des packs de batteries et des appareils fonctionnant sur batterie, r\u00e9pondant ainsi \u00e0 la transformation du march\u00e9 vers les batteries. Elle compl\u00e8te la production principale en Allemagne par un segment en croissance, sans la remplacer.<\/p>\n<\/details>\n<details>\n<summary><strong>Qu&rsquo;est-ce qu&rsquo;un accord de maintien de l&#8217;emploi et du site ?<\/strong><\/summary>\n<p style=\"padding:0 18px 16px;color:#555;line-height:1.6;\">Un tel accord fixe de mani\u00e8re contraignante entre l&rsquo;entreprise et les salari\u00e9s la garantie d&rsquo;un site et de ses emplois pour une p\u00e9riode d\u00e9finie. STIHL l&rsquo;a prolong\u00e9 fin 2025 pour son si\u00e8ge historique jusqu&rsquo;\u00e0 fin 2027.<\/p>\n<\/details>\n<details>\n<summary><strong>Le mod\u00e8le STIHL est-il transposable \u00e0 des entreprises plus petites ?<\/strong><\/summary>\n<p style=\"padding:0 18px 16px;color:#555;line-height:1.6;\">L&rsquo;\u00e9chelle est diff\u00e9rente, mais pas le principe. Investir visiblement dans le c\u0153ur de m\u00e9tier, conclure des accords contraignants avec les salari\u00e9s et d\u00e9velopper des capacit\u00e9s cibl\u00e9es dans le bon segment fonctionnent aussi pour les PME comme signal de s\u00e9rieux quant \u00e0 la pr\u00e9servation du site.<\/p>\n<\/details>\n<h2 style=\"padding-top:64px;margin-bottom:20px;\">S\u00e9lections de la r\u00e9daction<\/h2>\n<ul style=\"line-height:1.7;\">\n<li><a href=\"https:\/\/mybusinessfuture.com\/fr\/verivox-et-thoughtspot-lintelligence-daffaires-de-la-prochaine-generation\/\">Business Intelligence de nouvelle g\u00e9n\u00e9ration<\/a><\/li>\n<li><a href=\"https:\/\/mybusinessfuture.com\/fr\/la-surveillance-de-lia-en-allemagne-a-maintenant-une-adresse\/\">Le contr\u00f4le de l&rsquo;IA en Allemagne a d\u00e9sormais une adresse<\/a><\/li>\n<li><a href=\"https:\/\/mybusinessfuture.com\/fr\/?p=110060\">Transmission sans repreneur : pr\u00e9parer son entreprise \u00e0 la passation<\/a><\/li>\n<\/ul>\n<p style=\"margin:0 0 12px 0;font-size:0.78em;font-weight:700;text-transform:uppercase;letter-spacing:0.18em;color:#666;\">Plus d&rsquo;articles du r\u00e9seau MBF Media<\/p>\n<div style=\"border-left:3px solid #0bb7fd;background:#fafafa;padding:14px 18px;margin:0 0 12px 0;\">\n<div style=\"margin:0 0 4px 0;font-size:0.72em;font-weight:700;text-transform:uppercase;letter-spacing:0.12em;color:#086886;\">cloudmagazin<\/div>\n<p><a href=\"https:\/\/www.cloudmagazin.com\/2026\/07\/02\/deutscher-hyperscaler-stackit-ionos-es3-souveraenitaet-substanz\/\" style=\"color:#222;text-decoration:none;font-weight:600;\">Hyperscalers allemands : qui a vraiment de la substance<\/a>\n<\/div>\n<div style=\"border-left:3px solid #d65663;background:#fafafa;padding:14px 18px;margin:0 0 12px 0;\">\n<div style=\"margin:0 0 4px 0;font-size:0.72em;font-weight:700;text-transform:uppercase;letter-spacing:0.12em;color:#c4404d;\">Digital Chiefs<\/div>\n<p><a href=\"https:\/\/www.digital-chiefs.de\/it-budget-2026-70-30-regel-run-grow-transform\/\" style=\"color:#222;text-decoration:none;font-weight:600;\">Budget IT 2026 : la fin de la r\u00e8gle 70\/30<\/a>\n<\/div>\n<div style=\"border-left:3px solid #69d8ed;background:#fafafa;padding:14px 18px;margin:0 0 12px 0;\">\n<div style=\"margin:0 0 4px 0;font-size:0.72em;font-weight:700;text-transform:uppercase;letter-spacing:0.12em;color:#007690;\">SecurityToday<\/div>\n<p><a href=\"https:\/\/www.securitytoday.de\/2026\/06\/28\/post-quantum-wird-pflicht-in-der-cloud-zertifizierung\/\" style=\"color:#222;text-decoration:none;font-weight:600;\">Le post-quantique devient obligatoire dans la certification cloud<\/a>\n<\/div>\n<p style=\"text-align:right;color:#5f5f5f;font-size:0.85em;margin-top:48px;\"><em>Source de l&rsquo;image : g\u00e9n\u00e9r\u00e9e par IA (juillet 2026)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first sentence is \u00ab\u00a0STIHL investiert 175 Millionen Euro in den Standort Deutschland und sichert das Stammhaus per Vertrag bis 2027.\u00a0\u00bb I need to make\u2026<\/p>\n","protected":false},"author":199,"featured_media":110221,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"keeping it to 1 to 4 words. Let me start by breaking down the original term. \"STIHL\" is a brand name, so that stays the same. \"","_yoast_wpseo_title":"STIHL : la fid\u00e9lit\u00e9 au site co\u00fbte 175 millions","_yoast_wpseo_metadesc":"STIHL investit 175 millions d'euros dans son site allemand et s\u00e9curise son si\u00e8ge social jusqu'en 2027 par contrat.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_meta-robots-adv":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":0,"_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":0,"featured_post_sortierung":0,"featured_post":0,"pre_headline":"","bildquelle":"","teasertext":"","language":"de","_evm_translation_lang":"","_wp_old_slug":[],"footnotes":""},"categories":[1277,2222,2190,2231],"tags":[],"class_list":["post-111335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engineering-industry","category-reboot-germany","entry"],"evm_reading_time_minutes":7,"wpml_language":"fr","wpml_translation_of":110196,"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>STIHL : la fid\u00e9lit\u00e9 au site co\u00fbte 175 millions<\/title>\n<meta name=\"description\" content=\"STIHL investit 175 millions d&#039;euros dans son site allemand et s\u00e9curise son si\u00e8ge social jusqu&#039;en 2027 par contrat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mybusinessfuture.com\/fr\/stihl-la-fidelite-au-site-coute-175-millions\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STIHL : la fid\u00e9lit\u00e9 au site co\u00fbte 175 millions\" \/>\n<meta property=\"og:description\" content=\"STIHL investit 175 millions d&#039;euros dans son site allemand et s\u00e9curise son si\u00e8ge social jusqu&#039;en 2027 par contrat.\" \/>\n<meta property=\"og:url\" content=\"https%3A%2F%2Fmybusinessfuture.com%2Ffr%2Fstihl-la-fidelite-au-site-coute-175-millions%2F\/\" \/>\n<meta property=\"og:site_name\" content=\"MyBusinessFuture\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MyBusinessFuture\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-12T20:36:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-22T12:32:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2026\/07\/stihl-175-millionen-standort-deutschland-standort-treue-cover-hero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jakob Bach\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mbusinessfuture\" \/>\n<meta name=\"twitter:site\" content=\"@mbusinessfuture\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jakob Bach\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/mybusinessfuture.com\/fr\/stihl-la-fidelite-au-site-coute-175-millions\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mybusinessfuture.com\/fr\/stihl-la-fidelite-au-site-coute-175-millions\/\"},\"author\":{\"name\":\"Jakob Bach\",\"@id\":\"https:\/\/mybusinessfuture.com\/fr\/#\/schema\/person\/a93acf73076bcf8bd5de0bc0cc1eeb53\"},\"headline\":\"STIHL : la fid\u00e9lit\u00e9 au site co\u00fbte 175 millions\",\"datePublished\":\"2026-07-12T20:36:50+00:00\",\"dateModified\":\"2026-07-22T12:32:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mybusinessfuture.com\/fr\/stihl-la-fidelite-au-site-coute-175-millions\/\"},\"wordCount\":1289,\"publisher\":{\"@id\":\"https:\/\/mybusinessfuture.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/mybusinessfuture.com\/fr\/stihl-la-fidelite-au-site-coute-175-millions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2026\/07\/stihl-175-millionen-standort-deutschland-standort-treue-cover-hero.jpg\",\"articleSection\":[\"Engineering &amp; 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