{"id":109825,"date":"2026-06-18T09:54:38","date_gmt":"2026-06-18T09:54:38","guid":{"rendered":"https:\/\/mybusinessfuture.com\/redaction\/"},"modified":"2026-06-18T10:26:59","modified_gmt":"2026-06-18T10:26:59","slug":"redaction","status":"publish","type":"page","link":"https:\/\/mybusinessfuture.com\/fr\/redaction\/","title":{"rendered":"La r\u00e9daction"},"content":{"rendered":"<style>\n.evm-red-wrap{font-family:'Inter',system-ui,sans-serif;color:#16191c}\n.evm-red-intro{text-align:left;color:#3c4248;font-size:17px;line-height:1.65;max-width:70ch;margin:0 0 44px}\n.evm-redaktion-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-bottom:22px}\n@media(max-width:768px){.evm-redaktion-grid{grid-template-columns:1fr}}\n.evm-red-grid2{display:grid;grid-template-columns:1fr 1fr;gap:22px;margin-bottom:42px}\n@media(max-width:768px){.evm-red-grid2{grid-template-columns:1fr}}\n.evm-red-card{display:flex;flex-direction:column;align-items:center;text-align:center;padding:26px 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a:hover{color:#c0392b}\n.evm-red-cta{text-align:center;padding:34px 30px;background:#16191c;border-radius:18px;margin-bottom:22px}\n.evm-red-cta strong{display:block;font-family:'Archivo',sans-serif;font-size:22px;font-weight:800;letter-spacing:-.02em;color:#fff;margin-bottom:10px}\n.evm-red-cta span{display:block;color:#c8ccd0;font-size:15px;line-height:1.55;max-width:46ch;margin:0 auto 22px}\n.evm-red-btn{display:inline-flex;align-items:center;gap:8px;font-family:'Archivo',sans-serif;font-weight:700;font-size:15px;background:#c0392b;color:#fff!important;-webkit-text-fill-color:#fff!important;padding:14px 30px;border-radius:32px;text-decoration:none;transition:.15s}\n.evm-red-btn:hover{background:#9c2c20;color:#fff!important;-webkit-text-fill-color:#fff!important}\n.evm-red-partner{text-align:center;padding:24px 30px;border:1px solid #e7e3dd;border-radius:14px;background:#fbfaf7}\n.evm-red-partner .lbl{display:block;font-family:'Archivo',sans-serif;color:#71787f;font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.09em}\n.evm-red-partner .txt{display:block;color:#3c4248;font-size:14px;margin:8px 0 14px}\n.evm-red-btn-ghost{display:inline-block;font-family:'Archivo',sans-serif;padding:10px 24px;border:1.5px solid #16191c;color:#16191c;font-weight:700;text-decoration:none;border-radius:32px;font-size:13px;transition:.15s}\n.evm-red-btn-ghost:hover{background:#16191c;color:#fff!important;-webkit-text-fill-color:#fff!important}\n.evm-red-foot{text-align:center;color:#9aa0a6;font-size:12px;margin-top:26px;line-height:1.7}\n.evm-red-foot a{color:#71787f}\n.evm-red-visdp{text-align:center;color:#b8bdc2;font-size:11px;margin-top:4px}\n<\/style>\n<p><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@graph\": [{\"@type\": \"Person\", \"name\": \"Benedikt Langer\", \"jobTitle\": \"R\u00e9dacteur en chef\", \"description\": \"R\u00e9dacteur 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Il d\u00e9crypte ce que les nouvelles technologies signifient concr\u00e8tement pour les PME et ETI.\", \"url\": \"https:\/\/mybusinessfuture.com\/experte\/alec\/\", \"worksFor\": {\"@type\": \"Organization\", \"name\": \"MyBusinessFuture\", \"url\": \"https:\/\/mybusinessfuture.com\"}}, {\"@type\": \"Person\", \"name\": \"Eva Mickler\", \"jobTitle\": \"R\u00e9dactrice\", \"description\": \"Experte en marketing en ligne avec une longue exp\u00e9rience du conseil aux PME. Elle \u00e9crit sur le marketing digital, la g\u00e9n\u00e9ration de leads et la communication pilot\u00e9e par les donn\u00e9es.\", \"url\": \"https:\/\/mybusinessfuture.com\/experte\/eva-mickler\/\", \"worksFor\": {\"@type\": \"Organization\", \"name\": \"MyBusinessFuture\", \"url\": \"https:\/\/mybusinessfuture.com\"}}, {\"@type\": \"Person\", \"name\": \"Tobias Massow\", \"jobTitle\": \"\u00c9diteur\", \"description\": \"Directeur g\u00e9n\u00e9ral d'Evernine Media GmbH et \u00e9diteur de MyBusinessFuture. Il est responsable de l'orientation strat\u00e9gique de l'ensemble du r\u00e9seau MBF Media.\", \"url\": \"https:\/\/mybusinessfuture.com\/experte\/tobias-evm\/\", \"worksFor\": {\"@type\": \"Organization\", \"name\": \"MyBusinessFuture\", \"url\": \"https:\/\/mybusinessfuture.com\"}}, {\"@type\": \"Person\", \"name\": \"R\u00e9daction MyBusinessFuture\", \"jobTitle\": \"\u00c9quipe \u00e9ditoriale\", \"description\": \"Un r\u00e9seau de journalistes et d'experts du num\u00e9rique. Ensemble, nous traitons de la num\u00e9risation, de l'IA et de l'avenir des affaires pour les PME et ETI.\", \"url\": \"https:\/\/mybusinessfuture.com\/experte\/mybusinessfuture\/\", \"worksFor\": {\"@type\": \"Organization\", \"name\": \"MyBusinessFuture\", \"url\": \"https:\/\/mybusinessfuture.com\"}}]}<\/script><\/p>\n<div class=\"evm-red-wrap\">\n<p class=\"evm-red-intro\">L&rsquo;\u00e9quipe derri\u00e8re MyBusinessFuture. Nous analysons la num\u00e9risation, l&rsquo;IA et l&rsquo;avenir des affaires du point de vue des d\u00e9cideurs des PME et ETI.<\/p>\n<div class=\"evm-redaktion-grid\">\n<div class=\"evm-red-card\"><a href=\"\/experte\/benedikt-langer\/\"><img class=\"evm-red-av\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2026\/02\/photo-benedikt.jpg\" alt=\"Benedikt Langer\"><\/a><a class=\"evm-red-name\" href=\"\/experte\/benedikt-langer\/\">Benedikt Langer<\/a><span class=\"evm-red-role\">R\u00e9dacteur en chef<\/span><span class=\"evm-red-bio\">R\u00e9dacteur en chef, il d\u00e9finit la ligne \u00e9ditoriale et la planification des sujets. Il se concentre sur la num\u00e9risation, l&rsquo;IA et l&rsquo;avenir du travail.<\/span><span class=\"evm-red-tags\">Num\u00e9risation \u00b7 IA \u00b7 New Work<\/span><\/div>\n<div class=\"evm-red-card\"><a href=\"\/experte\/bernhard-liebl\/\"><img class=\"evm-red-av\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2026\/05\/bernhard-liebl.jpg\" alt=\"Bernhard Liebl\"><\/a><a class=\"evm-red-name\" href=\"\/experte\/bernhard-liebl\/\">Bernhard Liebl<\/a><span class=\"evm-red-role\">Campagnes &amp; Performance<\/span><span class=\"evm-red-bio\">Senior Campaigns &amp; Performance Manager chez Evernine et cofondateur de la plateforme RSE planeed. Il \u00e9crit sur l&rsquo;ABM, le marketing \u00e0 la performance et l&rsquo;IA dans les campagnes.<\/span><span class=\"evm-red-tags\">ABM \u00b7 Performance \u00b7 Campagnes IA<\/span><\/div>\n<div class=\"evm-red-card\"><a href=\"\/experte\/alec\/\"><img class=\"evm-red-av\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2026\/03\/alec-chizhik.jpg\" alt=\"Alec Chizhik\"><\/a><a class=\"evm-red-name\" href=\"\/experte\/alec\/\">Alec Chizhik<\/a><span class=\"evm-red-role\">R\u00e9dacteur<\/span><span class=\"evm-red-bio\">R\u00e9dacteur sp\u00e9cialis\u00e9 dans la num\u00e9risation et les applications de l&rsquo;IA. Il d\u00e9crypte ce que les nouvelles technologies signifient concr\u00e8tement pour les PME et ETI.<\/span><span class=\"evm-red-tags\">Applications IA \u00b7 Num\u00e9risation \u00b7 Avenir des affaires<\/span><\/div>\n<div class=\"evm-red-card\"><a href=\"\/experte\/eva-mickler\/\"><img class=\"evm-red-av\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2026\/03\/eva-mickler.jpg\" alt=\"Eva Mickler\"><\/a><a class=\"evm-red-name\" href=\"\/experte\/eva-mickler\/\">Eva Mickler<\/a><span class=\"evm-red-role\">R\u00e9dactrice<\/span><span class=\"evm-red-bio\">Experte en marketing en ligne avec une longue exp\u00e9rience du conseil aux PME. Elle \u00e9crit sur le marketing digital, la g\u00e9n\u00e9ration de leads et la communication pilot\u00e9e par les donn\u00e9es.<\/span><span class=\"evm-red-tags\">Marketing en ligne \u00b7 G\u00e9n\u00e9ration de leads \u00b7 Strat\u00e9gie PME<\/span><\/div>\n<div class=\"evm-red-card\"><a href=\"\/experte\/tobias-evm\/\"><img class=\"evm-red-av\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2026\/03\/tobi-m-2-cut.png\" alt=\"Tobias Massow\"><\/a><a class=\"evm-red-name\" href=\"\/experte\/tobias-evm\/\">Tobias Massow<\/a><span class=\"evm-red-role\">\u00c9diteur<\/span><span class=\"evm-red-bio\">Directeur g\u00e9n\u00e9ral d&rsquo;Evernine Media GmbH et \u00e9diteur de MyBusinessFuture. Il est responsable de l&rsquo;orientation strat\u00e9gique de l&rsquo;ensemble du r\u00e9seau MBF Media.<\/span><span class=\"evm-red-tags\">\u00c9dition \u00b7 Strat\u00e9gie \u00b7 PME num\u00e9riques<\/span><\/div>\n<div class=\"evm-red-card\"><a href=\"\/experte\/mybusinessfuture\/\"><img class=\"evm-red-av\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2026\/03\/mbf-redaktion-logo.png\" alt=\"R\u00e9daction MyBusinessFuture\"><\/a><a class=\"evm-red-name\" href=\"\/experte\/mybusinessfuture\/\">R\u00e9daction MyBusinessFuture<\/a><span class=\"evm-red-role\">\u00c9quipe \u00e9ditoriale<\/span><span class=\"evm-red-bio\">Un r\u00e9seau de journalistes et d&rsquo;experts du num\u00e9rique. Ensemble, nous traitons de la num\u00e9risation, de l&rsquo;IA et de l&rsquo;avenir des affaires pour les PME et ETI.<\/span><span class=\"evm-red-tags\">Actualit\u00e9s \u00b7 Contexte \u00b7 Analyse<\/span><\/div>\n<\/div>\n<div class=\"evm-red-grid2\">\n<div class=\"evm-red-card\"><a class=\"evm-red-mono\" href=\"https:\/\/mybusinessfuture.com\/fr\/trusted-voices\/\"><span>Trusted<br \/>Voices<\/span><\/a><a class=\"evm-red-name\" href=\"https:\/\/mybusinessfuture.com\/fr\/trusted-voices\/\">Trusted Voices<\/a><span class=\"evm-red-role\">R\u00e9seau d&rsquo;experts<\/span><span class=\"evm-red-bio\">Des personnalit\u00e9s de premier plan du monde \u00e9conomique et technologique partagent leur savoir en tant qu&rsquo;auteurs invit\u00e9s. Des articles d&rsquo;experts sign\u00e9s par des praticiens qui connaissent leur domaine de premi\u00e8re main.<\/span><span class=\"evm-red-tags\">Articles invit\u00e9s \u00b7 Expertise \u00b7 Contenus sp\u00e9cialis\u00e9s<\/span><a class=\"evm-red-cardcta ghost\" href=\"https:\/\/mybusinessfuture.com\/fr\/trusted-voices\/\">Voir les Trusted Voices<\/a><\/div>\n<div class=\"evm-red-card evm-red-join-card\">\n<div class=\"evm-red-join\">+<\/div>\n<p><span class=\"evm-red-name\">Et pourquoi pas vous ?<\/span><span class=\"evm-red-role\">Rejoindre la r\u00e9daction<\/span><span class=\"evm-red-bio\">Vous connaissez la num\u00e9risation, l&rsquo;IA ou les PME et ETI par la pratique et souhaitez en parler ? Nous agrandissons la r\u00e9daction et accueillons les candidatures spontan\u00e9es.<\/span><a class=\"evm-red-cardcta solid\" href=\"mailto:mybusinessfuture@evernine-media.com?subject=Rejoindre%20la%20r\u00e9daction%20de%20MyBusinessFuture\">Pr\u00e9sentez-vous<\/a><\/div>\n<\/div>\n<div class=\"evm-contact-grid\">\n<div class=\"evm-red-contact\"><strong>Demandes \u00e9ditoriales<\/strong><a href=\"mailto:mybusinessfuture@evernine-media.com\">mybusinessfuture@evernine-media.com<\/a><\/div>\n<div class=\"evm-red-contact\"><strong>Relations presse<\/strong><a href=\"mailto:mediarelations@evernine-media.com\">mediarelations@evernine-media.com<\/a><\/div>\n<\/div>\n<div class=\"evm-red-cta\"><strong>Publier chez MyBusinessFuture<\/strong><span>Vous \u00eates expert en num\u00e9risation et souhaitez publier un article sp\u00e9cialis\u00e9 chez nous ? \u00c9crivez-nous, nous reviendrons vers vous avec les prochaines \u00e9tapes.<\/span><a class=\"evm-red-btn\" href=\"mailto:mybusinessfuture@evernine-media.com?subject=Article%20invit\u00e9%20chez%20MyBusinessFuture\">Proposer un article<\/a><\/div>\n<div class=\"evm-red-partner\"><span class=\"lbl\">Pour les partenaires publicitaires<\/span><span class=\"txt\">MyBusinessFuture fait partie du r\u00e9seau MBF Media.<\/span><a class=\"evm-red-btn-ghost\" href=\"https:\/\/evernine-media.com\/b2b-mediadaten\/\" target=\"_blank\" rel=\"noopener\">Voir le kit m\u00e9dia<\/a><\/div>\n<p class=\"evm-red-foot\">Contact : <a href=\"mailto:mediarelations@evernine-media.com\">mediarelations@evernine-media.com<\/a> \u00b7 +49 89 93 90 99 000<\/p>\n<p class=\"evm-red-visdp\">Responsable de la publication : Benedikt Langer<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;\u00e9quipe derri\u00e8re MyBusinessFuture. Nous analysons la num\u00e9risation, l&rsquo;IA et l&rsquo;avenir des affaires du point de vue des d\u00e9cideurs des PME et ETI. Benedikt LangerR\u00e9dacteur en chefR\u00e9dacteur en chef, il d\u00e9finit la ligne \u00e9ditoriale et la planification des sujets. Il se concentre sur la num\u00e9risation, l&rsquo;IA et l&rsquo;avenir du travail.Num\u00e9risation \u00b7 IA \u00b7 New Work Bernhard [&hellip;]<\/p>\n","protected":false},"author":205,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_meta-robots-adv":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":0,"_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":0,"footnotes":""},"class_list":["post-109825","page","type-page","status-publish","hentry","entry"],"wpml_language":"fr","wpml_translation_of":86929,"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La r\u00e9daction - MyBusinessFuture<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mybusinessfuture.com\/fr\/redaction\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La r\u00e9daction - MyBusinessFuture\" \/>\n<meta property=\"og:description\" content=\"L&rsquo;\u00e9quipe derri\u00e8re MyBusinessFuture. 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