{"id":92120,"date":"2026-03-30T16:08:23","date_gmt":"2026-03-30T16:08:23","guid":{"rendered":"https:\/\/mybusinessfuture.com\/mediamarkt-saturn-pasa-a-manos-chinas\/"},"modified":"2026-06-10T14:17:14","modified_gmt":"2026-06-10T14:17:14","slug":"mediamarkt-saturn-pasa-a-manos-chinas","status":"publish","type":"post","link":"https:\/\/mybusinessfuture.com\/es\/mediamarkt-saturn-pasa-a-manos-chinas\/","title":{"rendered":"Mediamarkt-Saturn pasa a manos chinas"},"content":{"rendered":"<p style=\"color:#6190a9;font-size:0.9em;margin:0 0 16px;padding:0;\">3 minutos de lectura<\/p>\n<p><strong>Hace ya tiempo que circulan rumores sobre una posible adquisici\u00f3n de Ceconomy  &#8211; la matriz de Mediamarkt y Saturn &#8211;  por parte del gigante chino de internet y comercio electr\u00f3nico JD.com. Ahora, al parecer, esos planes se est\u00e1n volviendo m\u00e1s concretos.<\/strong><\/p>\n<div style=\"background:#fff5f5;border-left:4px solid #c0392b;padding:16px 20px;margin:20px 0;border-radius:4px;\">\n<h2 style=\"margin-top:64px;margin-bottom:20px;padding-top:16px;\">Lo m\u00e1s importante en resumen<\/h2>\n<ul>\n<li>JD.com, un gigante chino del comercio electr\u00f3nico, negocia avanzadamente la adquisici\u00f3n de Ceconomy.<\/li>\n<li>Ceconomy es la matriz de MediaMarkt y Saturn y se considera la mayor cadena especializada en electr\u00f3nica de Alemania.<\/li>\n<li>JD.com fue fundada en 1998 por Richard Liu y comenz\u00f3 su actividad \u00edntegramente en el comercio online en 2004.<\/li>\n<li>La empresa emplea a m\u00e1s de 620.000 personas y registr\u00f3 ingresos por 158,8 mil millones de d\u00f3lares estadounidenses.<\/li>\n<li>MediaMarkt se retir\u00f3 del mercado chino en 2013 debido a la falta de capital necesario para su expansi\u00f3n.<\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Si todo transcurre seg\u00fan lo previsto, la matriz de MediaMarkt y Saturn, Ceconomy, podr\u00eda convertirse pronto en una empresa china. Si se busca en internet al posible comprador, <a href=\"https:\/\/global.jd.com\/\" target=\"_blank\" rel=\"noopener\">JD.com<\/a>, aparece \u00fanicamente una p\u00e1gina web en chino. \u00abJD\u00bb y los caracteres chinos abreviados  &#8211; que podr\u00edan traducirse literalmente como \u00abal este de la capital\u00bb &#8211;  hacen referencia a las iniciales del fundador, Richard Liu (Liu Qiangdong), y de su entonces novia, Jing.<\/p>\n<p>&nbsp;<\/p>\n<p>Bajo la denominaci\u00f3n JD Multimedia, Liu ya hab\u00eda gestionado doce tiendas f\u00edsicas en Pek\u00edn entre 1998 y 2003. La epidemia de SARS le oblig\u00f3 pr\u00e1cticamente en 2004 a dar un giro afortunado y embarcarse en el comercio electr\u00f3nico. Hoy ese a\u00f1o se considera oficialmente la fecha de fundaci\u00f3n de la empresa, que en Europa opera bajo la marca <a href=\"https:\/\/www.joybuy.com\/\" target=\"_blank\" rel=\"noopener\">Joybuy<\/a>, ofreciendo productos en varios idiomas, tambi\u00e9n en espa\u00f1ol.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"margin-top:64px;margin-bottom:20px;padding-top:16px;\">Gigante online con m\u00e1s de 620.000 empleados<\/h2>\n<p>Con m\u00e1s de 620.000 trabajadores y unas ventas de 158.800 millones de d\u00f3lares estadounidenses, JD es hoy en d\u00eda uno de los grandes actores del comercio electr\u00f3nico. Una alianza estrat\u00e9gica firmada en 2015 con la empresa alemana de venta por cat\u00e1logo Otto dur\u00f3, no obstante, menos de tres a\u00f1os.<\/p>\n<p>&nbsp;<\/p>\n<p>Ahora JD.com vuelve a fijar su mirada en el mercado alem\u00e1n, concretamente en la mayor cadena de electr\u00f3nica del pa\u00eds, que atraviesa una grave crisis. <a href=\"https:\/\/t3n.de\/news\/chinesischer-e-commerce-riese-plant-uebernahme-von-meadiamarkt-saturn-1699109\/\" target=\"_blank\" rel=\"noopener\">Seg\u00fan informa t3n<\/a>, las negociaciones para la adquisici\u00f3n de Ceconomy ya se encuentran muy avanzadas.<\/p>\n<h2 style=\"margin-top:64px;margin-bottom:20px;padding-top:16px;\">C\u00f3mo Media-Saturn perdi\u00f3 el equilibrio<\/h2>\n<p>Otros accionistas mayoritarios son la empresa de telecomunicaciones del norte de Alemania Freenet AG (6,7 %), la familia Otto Beisheim (4,8 %) y EXOR NV (4,2 %). Estos dos \u00faltimos, seg\u00fan la definici\u00f3n de la Bolsa de Valores Alemana, elevan la participaci\u00f3n libremente negociable del 27,3 % al 36,3 %.<\/p>\n<p>&nbsp;<\/p>\n<p>La Media-Saturn Holding, fundada originalmente en 1979 en M\u00fanich por Leopold Stiefel, Walter Gunz y Erich y Helga Kellerhals, gozaba  &#8211; o gozaba hasta hace poco &#8211;  de gran prestigio en China como potencia compradora y, tras la apertura de su primera tienda MediaMarkt en Shangh\u00e1i en 2010, tambi\u00e9n como una cadena comercial de primer orden. Junto con el gigante taiwan\u00e9s de fabricaci\u00f3n bajo contrato (OEM), se inauguraron r\u00e1pidamente otras seis tiendas \u00abMediaMarkt\u00bb en la Rep\u00fablica Popular China, antes de que, a principios de 2013, la implicaci\u00f3n de este grupo comercial alem\u00e1n en el pa\u00eds se detuviera por completo debido a la falta de capital necesario. La retirada del mercado potencialmente m\u00e1s grande del mundo dur\u00f3 apenas unos meses. Hoy en d\u00eda, el grupo con sede en Ingolstadt sigue operando m\u00e1s de 1.000 establecimientos en once pa\u00edses y puede calificarse, con toda justificaci\u00f3n, como la mayor cadena europea de tiendas especializadas en electr\u00f3nica.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"margin:32px 0;display:flex;flex-wrap:wrap;gap:12px;\">\n<div style=\"flex:1;min-width:160px;background:#fff5f5;border-radius:10px;padding:24px 20px;\">\n<div style=\"font-size:0.65em;text-transform:uppercase;letter-spacing:1.5px;color:#c0392b;border-bottom:2px solid #c0392b;padding-bottom:8px;margin-bottom:12px;\">DATO CLAVE<\/div>\n<div style=\"font-size:clamp(1.5em,5vw,2.4em);font-weight:800;color:#c0392b;line-height:1;\">620.000 empleados<\/div>\n<div style=\"font-size:0.8em;margin-top:8px;opacity:0.8;line-height:1.3;color:#495057;\">n Con m\u00e1s de 620.000 trabajadores y unas ventas de 158.800 millones de d\u00f3lares estadounidenses, JD es hoy en d\u00eda un actor de primer nivel en el comercio electr\u00f3nico. Una joint venture firmada en 2015 con el fabricante alem\u00e1n de electrodom\u00e9sticos V<\/p>\n<\/details>\n<\/div>\n<\/div>\n<\/div>\n<h2 style=\"margin-top:64px;margin-bottom:20px;padding-top:16px;\">Preguntas frecuentes<\/h2>\n<details style=\"border:1px solid #e0e0e0;padding:16px;background:#fff;\">\n<summary><strong>\u00bfQui\u00e9n es JD.com?<\/strong><\/summary>\n<p style=\"margin:8px 0 4px 24px;color:#555;line-height:1.6;\">JD.com es un gigante del comercio electr\u00f3nico chino fundado por Richard Liu. La empresa cuenta con m\u00e1s de 620.000 empleados y registr\u00f3 ingresos por 158.800 millones de d\u00f3lares estadounidenses.<\/p>\n<\/details>\n<details style=\"border:1px solid #e0e0e0;padding:16px;background:#fff;\">\n<summary><strong>\u00bfQu\u00e9 planes tiene JD.com en Alemania?<\/strong><\/summary>\n<p style=\"margin:8px 0 4px 24px;color:#555;line-height:1.6;\">JD.com negocia la adquisici\u00f3n de Ceconomy, la matriz de MediaMarkt y Saturn. Las conversaciones ya han avanzado considerablemente.<\/p>\n<\/details>\n<details style=\"border:1px solid #e0e0e0;padding:16px;background:#fff;\">\n<summary><strong>\u00bfPor qu\u00e9 fracas\u00f3 MediaMarkt en China?<\/strong><\/summary>\n<p style=\"margin:8px 0 4px 24px;color:#555;line-height:1.6;\">MediaMarkt tuvo que retirarse del mercado chino en 2013 debido a la falta de capital necesario para su expansi\u00f3n. La salida se llev\u00f3 a cabo en cuesti\u00f3n de meses.<\/p>\n<\/details>\n<details style=\"border:1px solid #e0e0e0;padding:16px;background:#fff;\">\n<summary><strong>\u00bfCu\u00e1ndo comenz\u00f3 JD.com su actividad en el comercio electr\u00f3nico?<\/strong><\/summary>\n<p style=\"margin:8px 0 4px 24px;color:#555;line-height:1.6;\">JD.com inici\u00f3 su actividad exclusivamente en el comercio electr\u00f3nico en 2004, tras la epidemia de SARS, que aceler\u00f3 la transici\u00f3n desde las tiendas f\u00edsicas al comercio online.<\/p>\n<\/details>\n<details style=\"border:1px solid #e0e0e0;padding:16px;background:#fff;\">\n<summary><strong>\u00bfHa habido ya colaboraciones entre JD.com y empresas alemanas?<\/strong><\/summary>\n<p style=\"margin:8px 0 4px 24px;color:#555;line-height:1.6;\">S\u00ed, en 2015 JD.com estableci\u00f3 una empresa conjunta con el grupo de venta por cat\u00e1logo alem\u00e1n Otto. Sin embargo, dicha colaboraci\u00f3n dur\u00f3 menos de tres a\u00f1os.<\/p>\n<\/details>\n<h2 style=\"margin-top:64px;margin-bottom:20px;padding-top:16px\">Recomendaciones de lectura de la redacci\u00f3n<\/h2>\n<ul>\n<li><a href=\"https:\/\/mybusinessfuture.com\/es\/calidad-de-los-datos-en-las-pymes-por-que-la-ia-fracasa-sin-datos-limpios\/\">Calidad de los datos en las pymes: por qu\u00e9 la inteligencia artificial fracasa sin datos limpios<\/a><\/li>\n<li><a href=\"https:\/\/mybusinessfuture.com\/es\/plataformas-b2b-por-que-los-marketplaces-estan-transformando-la-comercializacion\/\">Plataformas B2B: por qu\u00e9 los mercados online est\u00e1n transformando la comercializaci\u00f3n<\/a><\/li>\n<li><a href=\"https:\/\/mybusinessfuture.com\/es\/seguro-cibernetico-para-pyme-que-cubre-realmente\/\">Seguro cibern\u00e9tico para pymes: qu\u00e9 cobertura real ofrece<\/a><\/li>\n<\/ul>\n<h2 style=\"margin-top:64px;margin-bottom:20px;padding-top:16px\">M\u00e1s del ecosistema medi\u00e1tico de MBF<\/h2>\n<p style=\"line-height:1.8\"><a href=\"https:\/\/www.cloudmagazin.com\" target=\"_blank\">CloudMagazin<\/a> | <a href=\"https:\/\/www.securitytoday.de\" target=\"_blank\">SecurityToday<\/a> | <a href=\"https:\/\/www.digital-chiefs.de\" target=\"_blank\">Digital Chiefs<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>JD.com, uno de los mayores e-commerce de China, busca adquirir Ceconomy AG, propietaria de MediaMarkt y Saturn. Una oportunidad de reinicio digital.<\/p>\n","protected":false},"author":182,"featured_media":86246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"mediamarkt saturn","_yoast_wpseo_title":"MediaMarkt Saturn: \u00bfQu\u00e9 significa la compra china?","_yoast_wpseo_metadesc":"El gigante del e-commerce JD.com planea adquirir a Ceconomy, matriz de MediaMarkt y Saturn. \u00bfQu\u00e9 implica esto para Europa?","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_meta-robots-adv":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":0,"_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":0,"featured_post_sortierung":0,"featured_post":0,"pre_headline":"","bildquelle":"","teasertext":"","language":"de","_evm_translation_lang":"","_wp_old_slug":[],"footnotes":""},"categories":[2247],"tags":[],"class_list":["post-92120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail-consumer-goods","entry"],"evm_reading_time_minutes":5,"wpml_language":"es","wpml_translation_of":86231,"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MediaMarkt Saturn: \u00bfQu\u00e9 significa la compra china?<\/title>\n<meta name=\"description\" content=\"El gigante del e-commerce JD.com planea adquirir a Ceconomy, matriz de MediaMarkt y Saturn. \u00bfQu\u00e9 implica esto para Europa?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mybusinessfuture.com\/es\/mediamarkt-saturn-pasa-a-manos-chinas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MediaMarkt Saturn: \u00bfQu\u00e9 significa la compra china?\" \/>\n<meta property=\"og:description\" content=\"El gigante del e-commerce JD.com planea adquirir a Ceconomy, matriz de MediaMarkt y Saturn. \u00bfQu\u00e9 implica esto para Europa?\" \/>\n<meta property=\"og:url\" content=\"https%3A%2F%2Fmybusinessfuture.com%2Fes%2Fmediamarkt-saturn-pasa-a-manos-chinas%2F\/\" \/>\n<meta property=\"og:site_name\" content=\"MyBusinessFuture\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MyBusinessFuture\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-30T16:08:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T14:17:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2025\/08\/carlos-de-souza-mVsouITdpRs-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adrian Garcia-Kunz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mbusinessfuture\" \/>\n<meta name=\"twitter:site\" content=\"@mbusinessfuture\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adrian Garcia-Kunz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/mybusinessfuture.com\/es\/mediamarkt-saturn-pasa-a-manos-chinas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mybusinessfuture.com\/es\/mediamarkt-saturn-pasa-a-manos-chinas\/\"},\"author\":{\"name\":\"Adrian Garcia-Kunz\",\"@id\":\"https:\/\/mybusinessfuture.com\/es\/#\/schema\/person\/0b45f122199986cd35edc7e1347509b2\"},\"headline\":\"Mediamarkt-Saturn pasa a manos chinas\",\"datePublished\":\"2026-03-30T16:08:23+00:00\",\"dateModified\":\"2026-06-10T14:17:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mybusinessfuture.com\/es\/mediamarkt-saturn-pasa-a-manos-chinas\/\"},\"wordCount\":916,\"publisher\":{\"@id\":\"https:\/\/mybusinessfuture.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/mybusinessfuture.com\/es\/mediamarkt-saturn-pasa-a-manos-chinas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2025\/08\/carlos-de-souza-mVsouITdpRs-unsplash-scaled.jpg\",\"articleSection\":[\"Retail &amp; 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