{"id":109826,"date":"2026-06-18T09:54:39","date_gmt":"2026-06-18T09:54:39","guid":{"rendered":"https:\/\/mybusinessfuture.com\/redaccion\/"},"modified":"2026-07-22T14:16:55","modified_gmt":"2026-07-22T14:16:55","slug":"redaccion","status":"publish","type":"page","link":"https:\/\/mybusinessfuture.com\/es\/redaccion\/","title":{"rendered":"La redacci\u00f3n"},"content":{"rendered":"<style>\n.mbfr-redaktion {--mbfr-paper: #fbfaf7 !important;--mbfr-paper-2: #f5f1ea !important;--mbfr-ink: #16191c !important;--mbfr-ink-2: #3c4248 !important;--mbfr-ink-3: #6b727a !important;--mbfr-red: #c0392b !important;--mbfr-red-dark: #9c2c20 !important;--mbfr-line: #e7e3dd !important;--mbfr-dark: #202528 !important;--mbfr-max: 1080px !important;box-sizing: border-box !important;max-width: var(--mbfr-max) !important;margin: 0 auto !important;padding: 2.5rem 1.25rem 3.5rem !important;background: var(--mbfr-paper) !important;color: var(--mbfr-ink) !important;-webkit-text-fill-color: var(--mbfr-ink) 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{margin: 0 !important;font-size: 0.88rem !important;line-height: 1.4 !important;color: var(--mbfr-ink-3) !important;-webkit-text-fill-color: var(--mbfr-ink-3) !important}\n.mbfr-legal {margin: 0 !important;padding-top: 0.25rem !important;font-size: 0.8rem !important;line-height: 1.5 !important;color: var(--mbfr-ink-3) !important;-webkit-text-fill-color: var(--mbfr-ink-3) !important}\n@media (min-width: 720px) {\n  .mbfr-redaktion {padding: 3rem 1.75rem 4rem !important}\n  .mbfr-people {grid-template-columns: 1fr 1fr !important;column-gap: 2.5rem !important;row-gap: 0 !important}\n  .mbfr-person {padding: 1.35rem 0 !important}\n  \/* Zwei Spalten heisst zwei erste Zeilen. Ohne das sitzt die rechte Spalte\n     um das Zellen-Padding tiefer als die linke und die Portraits stehen\n     sichtbar versetzt (gemessen 2026-07-22: 21px). *\/\n  .mbfr-people .mbfr-person:nth-child(-n+2) {padding-top: 0 !important}\n  .mbfr-dark {padding: 2rem 1.75rem !important}\n  .mbfr-panel {padding: 1.75rem 1.6rem !important}\n  .mbfr-contact {grid-template-columns: 1fr 1fr 1fr !important;column-gap: 1.75rem !important;border-top: 0 !important}\n  .mbfr-contact-item {padding: 0 0 0.25rem !important;border-bottom: 0 !important}\n}\n@media (min-width: 900px) {\n  .mbfr-photo {flex-basis: 96px !important;width: 96px !important;height: 96px !important}\n}\n@media (max-width: 380px) {\n  .mbfr-redaktion {padding-left: 1rem !important;padding-right: 1rem !important}\n  .mbfr-photo {flex-basis: 84px !important;width: 84px !important;height: 84px !important}\n  .mbfr-person {gap: 0.85rem !important}\n}\n.mbfr-dark .mbfr-dark-title{color:#fbfaf7 !important;-webkit-text-fill-color:#fbfaf7 !important}<\/style>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Person\",\"name\":\"Tobias Massow\",\"jobTitle\":\"Editor\",\"description\":\"Director general de Evernine Media GmbH. Ha construido la red MBF Media y mantiene la independencia de los t\u00edtulos frente a lo que los anunciantes preferir\u00edan leer.\",\"url\":\"https:\/\/mybusinessfuture.com\/es\/experte\/tobias-evm\/\",\"worksFor\":{\"@type\":\"Organization\",\"name\":\"MyBusinessFuture\",\"url\":\"https:\/\/mybusinessfuture.com\"}},{\"@type\":\"Person\",\"name\":\"Benedikt Langer\",\"jobTitle\":\"Redactor jefe\",\"description\":\"Define la l\u00ednea editorial y la planificaci\u00f3n de temas. Se interesa menos por la pr\u00f3xima funci\u00f3n de IA que por qui\u00e9n, en la mediana empresa, debe trabajar con ella el lunes.\",\"url\":\"https:\/\/mybusinessfuture.com\/es\/experte\/benedikt-langer\/\",\"worksFor\":{\"@type\":\"Organization\",\"name\":\"MyBusinessFuture\",\"url\":\"https:\/\/mybusinessfuture.com\"}},{\"@type\":\"Person\",\"name\":\"Jakob Bach\",\"jobTitle\":\"Senior Editor\",\"description\":\"Socio en Evernine Media, antes a\u00f1os en el entorno del motor. Escribe sobre emprendimiento de cerca: qu\u00e9 pueden llevarse los fundadores de una mentalidad de competici\u00f3n y d\u00f3nde termina la comparaci\u00f3n.\",\"url\":\"https:\/\/mybusinessfuture.com\/es\/experte\/jakob-bach\/\",\"worksFor\":{\"@type\":\"Organization\",\"name\":\"MyBusinessFuture\",\"url\":\"https:\/\/mybusinessfuture.com\"}},{\"@type\":\"Person\",\"name\":\"Alec Chizhik\",\"jobTitle\":\"Redactor\",\"description\":\"Chief Digital Officer en Evernine. Traduce la nueva tecnolog\u00eda a lo que significa de forma concreta para una empresa de doscientas personas.\",\"url\":\"https:\/\/mybusinessfuture.com\/es\/experte\/alec\/\",\"worksFor\":{\"@type\":\"Organization\",\"name\":\"MyBusinessFuture\",\"url\":\"https:\/\/mybusinessfuture.com\"}},{\"@type\":\"Person\",\"name\":\"Eva Mickler\",\"jobTitle\":\"Redactora\",\"description\":\"Experta en marketing online con larga experiencia en pymes. Escribe sobre generaci\u00f3n de leads y comunicaci\u00f3n basada en datos sin el cat\u00e1logo habitual de herramientas.\",\"url\":\"https:\/\/mybusinessfuture.com\/es\/experte\/eva-mickler\/\",\"worksFor\":{\"@type\":\"Organization\",\"name\":\"MyBusinessFuture\",\"url\":\"https:\/\/mybusinessfuture.com\"}},{\"@type\":\"Person\",\"name\":\"Bernhard Liebl\",\"jobTitle\":\"Campaigns y Performance\",\"description\":\"Senior Campaigns y Performance Manager en Evernine, cofundador de la plataforma de RSC planeed. Escribe sobre account-based marketing desde la pr\u00e1ctica: qu\u00e9 produce un efecto medible y qu\u00e9 solo parece caro.\",\"url\":\"https:\/\/mybusinessfuture.com\/es\/experte\/bernhard-liebl\/\",\"worksFor\":{\"@type\":\"Organization\",\"name\":\"MyBusinessFuture\",\"url\":\"https:\/\/mybusinessfuture.com\"}}]}<\/script><\/p>\n<div class=\"mbfr-redaktion\">\n<p class=\"mbfr-intro\">Escribimos para decisores de medianas empresas, para quienes la digitalizaci\u00f3n es una tarea del trimestre en curso.<\/p>\n<div class=\"mbfr-block\">\n<div class=\"mbfr-section-head\">\n<div class=\"mbfr-label\">Responsabilidad<\/div>\n<div class=\"mbfr-rule\"><\/div>\n<\/div>\n<div class=\"mbfr-people\">\n<div class=\"mbfr-person\">\n<div class=\"mbfr-photo\"><img src=\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2026\/03\/tobi-m-2-cut.png\" alt=\"Tobias Massow\" width=\"96\" height=\"96\" loading=\"lazy\" decoding=\"async\"><\/div>\n<div class=\"mbfr-person-body\">\n<p class=\"mbfr-role\">Editor<\/p>\n<h2 class=\"mbfr-name\"><a href=\"\/es\/experte\/tobias-evm\/\">Tobias Massow<\/a><\/h2>\n<p class=\"mbfr-bio\">Director general de Evernine Media GmbH. Ha construido la red MBF Media y mantiene la independencia de los t\u00edtulos frente a lo que los anunciantes preferir\u00edan leer.<\/p>\n<\/div>\n<\/div>\n<div class=\"mbfr-person\">\n<div class=\"mbfr-photo\"><img src=\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2026\/02\/photo-benedikt.jpg\" alt=\"Benedikt Langer\" width=\"96\" height=\"96\" loading=\"lazy\" decoding=\"async\"><\/div>\n<div class=\"mbfr-person-body\">\n<p class=\"mbfr-role\">Redactor jefe<\/p>\n<h2 class=\"mbfr-name\"><a href=\"\/es\/experte\/benedikt-langer\/\">Benedikt Langer<\/a><\/h2>\n<p class=\"mbfr-bio\">Define la l\u00ednea editorial y la planificaci\u00f3n de temas. Se interesa menos por la pr\u00f3xima funci\u00f3n de IA que por qui\u00e9n, en la mediana empresa, debe trabajar con ella el lunes.<\/p>\n<p class=\"mbfr-legal\">Responsable a efectos del derecho de prensa<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mbfr-block\">\n<div class=\"mbfr-section-head\">\n<div class=\"mbfr-label\">Redacci\u00f3n<\/div>\n<div class=\"mbfr-rule\"><\/div>\n<\/div>\n<div class=\"mbfr-people\">\n<div class=\"mbfr-person\">\n<div class=\"mbfr-photo\"><img src=\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2026\/07\/jakob-bach.jpg\" alt=\"Jakob Bach\" width=\"96\" height=\"96\" loading=\"lazy\" decoding=\"async\"><\/div>\n<div class=\"mbfr-person-body\">\n<p class=\"mbfr-role\">Senior Editor<\/p>\n<h2 class=\"mbfr-name\"><a href=\"\/es\/experte\/jakob-bach\/\">Jakob Bach<\/a><\/h2>\n<p class=\"mbfr-bio\">Socio en Evernine Media, antes a\u00f1os en el entorno del motor. Escribe sobre emprendimiento de cerca: qu\u00e9 pueden llevarse los fundadores de una mentalidad de competici\u00f3n y d\u00f3nde termina la comparaci\u00f3n.<\/p>\n<p class=\"mbfr-meta\">Emprendimiento y crecimiento<\/p>\n<\/div>\n<\/div>\n<div class=\"mbfr-person\">\n<div class=\"mbfr-photo\"><img src=\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2026\/03\/alec-chizhik.jpg\" alt=\"Alec Chizhik\" width=\"96\" height=\"96\" loading=\"lazy\" decoding=\"async\"><\/div>\n<div class=\"mbfr-person-body\">\n<p class=\"mbfr-role\">Redactor<\/p>\n<h2 class=\"mbfr-name\"><a href=\"\/es\/experte\/alec\/\">Alec Chizhik<\/a><\/h2>\n<p class=\"mbfr-bio\">Chief Digital Officer en Evernine. Traduce la nueva tecnolog\u00eda a lo que significa de forma concreta para una empresa de doscientas personas.<\/p>\n<p class=\"mbfr-meta\">Aplicaciones de IA y digitalizaci\u00f3n<\/p>\n<\/div>\n<\/div>\n<div class=\"mbfr-person\">\n<div class=\"mbfr-photo\"><img src=\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2026\/03\/eva-mickler.jpg\" alt=\"Eva Mickler\" width=\"96\" height=\"96\" loading=\"lazy\" decoding=\"async\"><\/div>\n<div class=\"mbfr-person-body\">\n<p class=\"mbfr-role\">Redactora<\/p>\n<h2 class=\"mbfr-name\"><a href=\"\/es\/experte\/eva-mickler\/\">Eva Mickler<\/a><\/h2>\n<p class=\"mbfr-bio\">Experta en marketing online con larga experiencia en pymes. Escribe sobre generaci\u00f3n de leads y comunicaci\u00f3n basada en datos sin el cat\u00e1logo habitual de herramientas.<\/p>\n<p class=\"mbfr-meta\">Marketing y generaci\u00f3n de leads<\/p>\n<\/div>\n<\/div>\n<div class=\"mbfr-person\">\n<div class=\"mbfr-photo\"><img src=\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2026\/05\/bernhard-liebl.jpg\" alt=\"Bernhard Liebl\" width=\"96\" height=\"96\" loading=\"lazy\" decoding=\"async\"><\/div>\n<div class=\"mbfr-person-body\">\n<p class=\"mbfr-role\">Campaigns y Performance<\/p>\n<h2 class=\"mbfr-name\"><a href=\"\/es\/experte\/bernhard-liebl\/\">Bernhard Liebl<\/a><\/h2>\n<p class=\"mbfr-bio\">Senior Campaigns y Performance Manager en Evernine, cofundador de la plataforma de RSC planeed. Escribe sobre account-based marketing desde la pr\u00e1ctica: qu\u00e9 produce un efecto medible y qu\u00e9 solo parece caro.<\/p>\n<p class=\"mbfr-meta\">Account-based marketing y performance<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mbfr-block\">\n<div class=\"mbfr-section-head\">\n<div class=\"mbfr-label\">De esta redacci\u00f3n<\/div>\n<div class=\"mbfr-rule\"><\/div>\n<\/div>\n<p class=\"mbfr-shortcode\"><style id=\"evm-mbfro-css\">.mbfro{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:30px 26px;margin:0 0 56px}.mbfro-c{display:flex;flex-direction:column;min-width:0}.mbfro-t{display:block;overflow:hidden;border-radius:3px;background:#f5f1ea;aspect-ratio:16\/9;margin:0 0 13px}.mbfro-t img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .5s cubic-bezier(.16,1,.3,1)}.mbfro-c:hover .mbfro-t img{transform:scale(1.03)}.mbfro-d{font-size:.72rem;letter-spacing:.06em;color:#6b727a;-webkit-text-fill-color:#6b727a;margin:0 0 6px}.mbfro-h{margin:0;font-family:'Archivo',system-ui,-apple-system,sans-serif;font-size:1.02rem;line-height:1.3;font-weight:700;letter-spacing:-.01em}.mbfro-h a{color:#16191c;-webkit-text-fill-color:#16191c;text-decoration:none;border-bottom:1px solid transparent;transition:border-color .18s cubic-bezier(.16,1,.3,1)}.mbfro-c:hover .mbfro-h a{border-bottom-color:#c0392b}.mbfro-a{font-size:.76rem;color:#c0392b;-webkit-text-fill-color:#c0392b;margin:8px 0 0;font-weight:600}@media(max-width:900px){.mbfro{grid-template-columns:repeat(2,minmax(0,1fr));gap:26px 20px}}@media(max-width:600px){.mbfro{grid-template-columns:minmax(0,1fr);gap:24px}}@media(prefers-reduced-motion:reduce){.mbfro-t img{transition:none}.mbfro-c:hover .mbfro-t img{transform:none}}<\/style><div class=\"mbfro\"><div class=\"mbfro-c\"><a class=\"mbfro-t\" href=\"https:\/\/mybusinessfuture.com\/es\/para-los-fabricantes-que-quieren-mas-como-una-membresia-en-gtia-fortalece-toda\/\" aria-hidden=\"true\" tabindex=\"-1\"><img src=\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2026\/07\/gtia-mitgliedschaft-hersteller-partnernetzwerk-cover-hero-768x439.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\"><\/a><p class=\"mbfro-d\">23 jul 2026<\/p><p class=\"mbfro-h\"><a href=\"https:\/\/mybusinessfuture.com\/es\/para-los-fabricantes-que-quieren-mas-como-una-membresia-en-gtia-fortalece-toda\/\">Para los fabricantes que quieren m\u00e1s: C\u00f3mo una membres\u00eda en GTIA fortalece toda la red de socios<\/a><\/p><p class=\"mbfro-a\">por Benedikt Langer<\/p><\/div><div class=\"mbfro-c\"><a class=\"mbfro-t\" href=\"https:\/\/mybusinessfuture.com\/es\/ia-en-productos-medicos-las-nuevas-obligaciones-de-la-ue\/\" aria-hidden=\"true\" tabindex=\"-1\"><img src=\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2026\/07\/ki-medizinprodukte-eu-ai-act-pflichten-cover-hero-768x439.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\"><\/a><p class=\"mbfro-d\">23 jul 2026<\/p><p class=\"mbfro-h\"><a href=\"https:\/\/mybusinessfuture.com\/es\/ia-en-productos-medicos-las-nuevas-obligaciones-de-la-ue\/\">IA en productos m\u00e9dicos: Las nuevas obligaciones de la UE<\/a><\/p><p class=\"mbfro-a\">por Bernhard Liebl<\/p><\/div><div class=\"mbfro-c\"><a class=\"mbfro-t\" href=\"https:\/\/mybusinessfuture.com\/es\/logistica-predictiva-cuando-el-software-anticipa-el-suministro\/\" aria-hidden=\"true\" tabindex=\"-1\"><img src=\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2026\/07\/predictive-logistics-nachschub-prognose-mittelstand-cover-hero-768x439.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\"><\/a><p class=\"mbfro-d\">23 jul 2026<\/p><p class=\"mbfro-h\"><a href=\"https:\/\/mybusinessfuture.com\/es\/logistica-predictiva-cuando-el-software-anticipa-el-suministro\/\">Log\u00edstica Predictiva: Cuando el software anticipa el suministro<\/a><\/p><p class=\"mbfro-a\">por Eva Mickler<\/p><\/div><div class=\"mbfro-c\"><a class=\"mbfro-t\" href=\"https:\/\/mybusinessfuture.com\/es\/la-maquina-aun-funciona-cuando-el-retrofit-supera-la-compra-de-uno-nuevo\/\" aria-hidden=\"true\" tabindex=\"-1\"><img src=\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2026\/07\/retrofit-alte-maschinen-nachruesten-mittelstand-business-case-cover-hero-768x439.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\"><\/a><p class=\"mbfro-d\">23 jul 2026<\/p><p class=\"mbfro-h\"><a href=\"https:\/\/mybusinessfuture.com\/es\/la-maquina-aun-funciona-cuando-el-retrofit-supera-la-compra-de-uno-nuevo\/\">La m\u00e1quina a\u00fan funciona: cu\u00e1ndo el retrofit supera la compra de uno nuevo<\/a><\/p><p class=\"mbfro-a\">por Tobias Massow<\/p><\/div><div class=\"mbfro-c\"><a class=\"mbfro-t\" href=\"https:\/\/mybusinessfuture.com\/es\/ia-este-alemania-pymes-cerrar-brecha\/\" aria-hidden=\"true\" tabindex=\"-1\"><img src=\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2026\/07\/ki-nutzung-ostdeutschland-kmu-abstand-schliessen-cover-hero-768x439.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\"><\/a><p class=\"mbfro-d\">22 jul 2026<\/p><p class=\"mbfro-h\"><a href=\"https:\/\/mybusinessfuture.com\/es\/ia-este-alemania-pymes-cerrar-brecha\/\">IA en el Este: c\u00f3mo las pymes cierran la brecha<\/a><\/p><p class=\"mbfro-a\">por Alec Chizhik<\/p><\/div><div class=\"mbfro-c\"><a class=\"mbfro-t\" href=\"https:\/\/mybusinessfuture.com\/es\/194-dias-sin-cubrir-en-el-sector-de-la-hosteleria-aunque-hay-solicitantes\/\" aria-hidden=\"true\" tabindex=\"-1\"><img src=\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2026\/07\/gastgewerbe-recruiting-mismatch-194-tage-vakanz-cover-hero-768x439.jpg\" alt=\"\" loading=\"lazy\" decoding=\"async\"><\/a><p class=\"mbfro-d\">9 jul 2026<\/p><p class=\"mbfro-h\"><a href=\"https:\/\/mybusinessfuture.com\/es\/194-dias-sin-cubrir-en-el-sector-de-la-hosteleria-aunque-hay-solicitantes\/\">194 d\u00edas sin cubrir en el sector de la hosteler\u00eda, aunque hay solicitantes disponibles<\/a><\/p><p class=\"mbfro-a\">por Jakob Bach<\/p><\/div><\/div>\n<\/div>\n<div class=\"mbfr-dark\">\n<div class=\"mbfr-label\">Voces externas<\/div>\n<h2 class=\"mbfr-dark-title\">Trusted Voices<\/h2>\n<p class=\"mbfr-dark-text\">Figuras de la econom\u00eda y la tecnolog\u00eda escriben como autores invitados en MyBusinessFuture. Sus contribuciones se marcan como art\u00edculo invitado en la l\u00ednea de autor y se revisan editorialmente.<\/p>\n<div class=\"mbfr-dark-link\"><a href=\"https:\/\/mybusinessfuture.com\/es\/trusted-voices\/\">A la red de expertos<\/a><\/div>\n<\/div>\n<div class=\"mbfr-panel\">\n<div class=\"mbfr-label\">Art\u00edculos especializados<\/div>\n<h2 class=\"mbfr-panel-title\">\u00bfDesea publicar un art\u00edculo especializado?<\/h2>\n<p class=\"mbfr-panel-text\">La redacci\u00f3n acepta en todo momento propuestas de temas desde la pr\u00e1ctica. Preferiblemente con un caso concreto y su propia experiencia.<\/p>\n<div class=\"mbfr-panel-link\"><a href=\"mailto:mybusinessfuture@evernine-media.com\">Proponer un tema<\/a><\/div>\n<\/div>\n<div class=\"mbfr-block\">\n<div class=\"mbfr-section-head\">\n<div class=\"mbfr-label\">Contacto<\/div>\n<div class=\"mbfr-rule\"><\/div>\n<\/div>\n<div class=\"mbfr-contact\">\n<div class=\"mbfr-contact-item\">\n<p class=\"mbfr-contact-label\">Redacci\u00f3n<\/p>\n<p class=\"mbfr-contact-main\"><a href=\"mailto:mybusinessfuture@evernine-media.com\">mybusinessfuture@evernine-media.com<\/a><\/p>\n<p class=\"mbfr-contact-note\">Temas, correcciones, avisos<\/p>\n<\/div>\n<div class=\"mbfr-contact-item\">\n<p class=\"mbfr-contact-label\">Relaciones con los medios<\/p>\n<p class=\"mbfr-contact-main\"><a href=\"mailto:mediarelations@evernine-media.com\">mediarelations@evernine-media.com<\/a><\/p>\n<p class=\"mbfr-contact-note\">Consultas de prensa y entrevistas<\/p>\n<\/div>\n<div class=\"mbfr-contact-item\">\n<p class=\"mbfr-contact-label\">Socios publicitarios<\/p>\n<p class=\"mbfr-contact-main\"><a href=\"https:\/\/mybusinessfuture.com\/?page_id=22\">Ver el media kit<\/a><\/p>\n<p class=\"mbfr-contact-note\">MyBusinessFuture forma parte de la red MBF Media<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"mbfr-legal-block\">Responsable a efectos del derecho de prensa: Benedikt Langer, Evernine Media GmbH, M\u00fanich<br \/>Contacto: <a href=\"mailto:mybusinessfuture@evernine-media.com\">mybusinessfuture@evernine-media.com<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Escribimos para decisores de medianas empresas, para quienes la digitalizaci\u00f3n es una tarea del trimestre en curso. Responsabilidad Editor Tobias Massow Director general de Evernine Media GmbH. Ha construido la red MBF Media y mantiene la independencia de los t\u00edtulos frente a lo que los anunciantes preferir\u00edan leer. Redactor jefe Benedikt Langer Define la l\u00ednea [&hellip;]<\/p>\n","protected":false},"author":205,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_meta-robots-adv":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":0,"_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":0,"footnotes":""},"class_list":["post-109826","page","type-page","status-publish","hentry","entry"],"wpml_language":"es","wpml_translation_of":86929,"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La redacci\u00f3n - MyBusinessFuture<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mybusinessfuture.com\/es\/redaccion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La redacci\u00f3n - MyBusinessFuture\" \/>\n<meta property=\"og:description\" content=\"Escribimos para decisores de medianas empresas, para quienes la digitalizaci\u00f3n es una tarea del trimestre en curso. 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