6 Min. Read Time<\/p>\n
Within a year, synaforce has established itself as a newly founded IT service provider in a fiercely competitive market environment. This was made possible by the collaboration with the communication consulting and full-service agency Evernine. Based on their years of experience and the specifically developed Marketing-as-a-Service offering for the IT sector, Evernine developed a comprehensive strategy for consistent brand building and holistic communication for synaforce.<\/strong><\/p>\n Synaforce is a concrete catalyst for businesses in 2024, as the topic directly impacts scalable data center performance, energy efficiency, and compliance. The article demonstrates through the example of synaforce which requirements, metrics, and operational steps are crucial in practice.<\/p>\n In 2023, various IT companies across Germany joined forces to establish synaforce, a full-service provider of IT solutions<\/a>. The company specializes in innovative services and offers comprehensive solutions in the areas of cloud, data center, and cybersecurity. The IT services provided by synaforce are characterized by security, sustainability, and high availability. These solutions are developed and operated in-house EU data centers, which are certified both ISO 27001 and BSI C5.<\/p>\n Evernine supported synaforce from the beginning as a specialized partner with Marketing-as-a-Service for the IT sector to ensure the successful market entry of the young IT service provider. The focus was on building the synaforce brand and developing a unified communication strategy. With the structured Connected Marketing model<\/a>, which connects marketing, HR, sales, PR, and internal communication, Evernine contributed to establishing the synaforce brand within a few months and increasing its visibility.<\/p>\n Evernine brought extensive experience from numerous successful IT projects and continues to support synaforce in the long term by providing an interim CMO in the person of Hannes Beierlein, CSO and co-founder of Evernine.<\/p>\n As a new player in a fiercely competitive market, synaforce had to differentiate itself with a cohesive brand identity. In the IT sector, known for its high competitive intensity, trustworthy communication and convincing messaging are particularly crucial, especially in areas like data security and cloud solutions. To reach the target audience and build trust in the new brand, it was essential to convey a clear and understandable message.<\/p>\n Based on extensive experience in the IT sector and a variety of successful projects for system houses, managed service providers, IT service providers, and software vendors, Evernine developed a comprehensive branding strategy for synaforce. In the first phase, Evernine designed and launched the website as the company’s new digital business card. A key strength is the optimization of communication strategies for portfolio companies<\/a>, which positioned the synaforce brand prominently and effectively.<\/p>\n The new, HubSpot-based website serves as a central communication hub for synaforce, addressing both external target audiences and fostering a strong internal brand identity. This integrated approach ensures that all content, from marketing campaigns to PR and internal communication, is aligned and conveys a consistent brand message both externally and internally.<\/p>\n The results speak for themselves: With a targeted communication strategy, synaforce quickly established itself as a reliable partner in the industry. The brand gained recognition as a provider of innovative and sustainable IT solutions and also positioned itself as an attractive employer in a fiercely competitive job market.<\/p>\n \n\u201eWith our broad expertise and experience, along with our specialized Marketing-as-a-Service offering, we are the ideal partner for IT companies, whether they are emerging market participants or established providers.\u201c From the outset, Evernine focused on digital campaigns in social media and targeted performance marketing measures<\/a>, tailored to the needs of the target audience, to effectively position synaforce in the market. Additionally, a comprehensive PR offensive increased visibility. In summer 2023, Evernine successfully organized and led a press and partner event that significantly boosted synaforce’s media attention in the IT channel.<\/p>\n \u201eIt’s great that we could successfully leverage our extensive expertise, which we have built up over the past 14 years as a communication consulting and full-service agency with a focus on the IT sector, for synaforce,\u201c says Alexander Roth, Co-CEO and Co-founder of Evernine.<\/p>\n The collaboration between Evernine and synaforce highlights the role of a well-thought-out marketing and communication concept in the success of a new brand. Thanks to strategic consulting and support from Evernine, synaforce has established itself as a provider of innovative IT solutions in the market. In the future, Evernine and synaforce plan to further intensify their partnership to sustainably promote the growth of the IT service provider and expand its market position.<\/p>\n For more information on how Evernine specifically supports IT companies in the area of communication with consulting and full-service solutions, click here<\/a>.<\/p>\n Connected Marketing distinguishes itself from traditional full-service marketing through a systematic integration approach. Instead of treating marketing, PR, HR, sales, and internal communication as separate disciplines with their own goals and tools, they are aligned around common messages, consistent target audience models, and coordinated content pipelines. This approach avoids inconsistencies in brand perception and ensures that customers, job applicants, investors, and employees hear the same story.<\/p>\n In practice, this means: A new cloud service is not only promoted through paid ads as a product launch but is also integrated into job postings, internal town halls, press interviews, and sales enablement discussions. This orchestration enhances the overall impact and reduces the typical scatter loss associated with isolated individual actions.<\/p>\n IT marketing differs from consumer or B2C communication. The purchasing decisions are more complex, the stakeholders are technically savvy, and the trust requirements are high. Generalist marketing agencies without a sector focus often hit limitations here. For example, selling cybersecurity services requires mastering technical jargon and linking it to economic benefits.<\/p>\n Evernine has honed its positioning over 14 years of market presence to precisely this target group. The agency supports system houses, managed service providers, software vendors, and data center operators. This builds up experience, networks, and industry access that a generalist communication service provider would find difficult to replicate. For synaforce, this sector focus was a key selection criterion.<\/p>\n The synaforce case offers several transferable lessons for IT founders or companies undergoing rebranding. First: An integrated communication concept from the start creates significantly more impact than piecing together individual actions later. Second: Industry-specific communication partners save time because foundational knowledge doesn’t have to be built from scratch.<\/p>\n Third: Interim management models like filling a CMO position with an experienced partner enable professional leadership of the communication function without immediately establishing a full-time position in the young company. This reduces fixed costs while providing access to senior expertise that small companies often cannot afford. Fourth: The combination of own substance (data centers, certifications) and professional external presentation is crucial. Good communication without real performance fails particularly quickly in the IT industry, as exchanges between experts quickly reveal weaknesses.<\/p>\n synaforce is not just a new IT provider but emerged from the merger of several established companies. This is communicatively challenging because four existing identities had to be respected, a new umbrella brand built, and existing customer relationships stabilized during the rebranding process. Evernine developed a migration concept that kept old and new brands visible in parallel and gradually transitioned, avoiding a hard break.<\/p>\n For the existing customers of Hartl Group, abakus, ITecon, and TriKom, this meant that their contact person was always clear and that services remained unchanged. For new customers, synaforce could simultaneously present a clear umbrella brand that highlighted its capabilities and reach. Balancing continuity and renewal is a typical communication challenge in buy-and-build scenarios and is often underestimated.<\/p>\n The IT channel operates significantly through personal relationships and industry events. A press launch alone is insufficient to gain visibility in relevant networks. The press and partner event organized by Evernine at the Munich Motor World was not only a PR measure but also a strategic move to position the company in front of multipliers, investors, potential customers, and trade media.<\/p>\n Events of this kind have a structural advantage over traditional marketing channels. They facilitate genuine encounters between leadership teams and target audiences, creating stories that are shared over weeks in industry discussions. Additionally, they provide editorial content simultaneously to multiple trade media. For young companies looking to build trust, such events are a particularly efficient and sustainable lever when orchestrated strategically and professionally.<\/p>\n synaforce was established in 2023 through the merger of several German IT companies and offers cloud, data center, and cybersecurity solutions from its own EU-based data centers. The infrastructure is certified according to ISO 27001 and BSI C5 standards.<\/p>\n<\/details>\n Connected Marketing is a model by Evernine that integrates marketing, HR, sales, PR, and internal communication into a consistent strategy. Instead of isolated measures, it creates a unified brand presence across all channels.<\/p>\n<\/details>\n The example of synaforce demonstrates that with the right communication strategy, brand establishment can be achieved in under 12 months. Key factors include a clear brand message, targeted PR activities, and the integration of all communication channels.<\/p>\n<\/details>\n An interim CMO like Hannes Beierlein not only supports synaforce during the launch phase but also in the long term. This setup allows young companies to leverage senior communication expertise without immediately committing to a full-time position in the team.<\/p>\n<\/details>\n Source Title Image: Evernine<\/em><\/p>\n Change Management in AI Projects: Why 70 Percent Fail<\/a><\/p>\n Revenue Operations: What’s Behind the RevOps Boom<\/a><\/p>\n cloudmagazin: Integrated Communication in the Cloud (UCaaS 2026)<\/a><\/p>\n<\/div>\n cloudmagazin: Synaforce Sustainable Data Center Performance<\/a><\/p>\n SecurityToday: Phishing Simulations as an Awareness Tool<\/a><\/p>\n<\/div>\n For further insights, services, and practical examples, visit Synaforce for Data Center and Infrastructure Performance<\/a>.<\/p>\n Within a year, synaforce established itself as an IT service provider in a competitive market. Collaboration with Evernine demonstrates how Connected Marketing can accelerate market entry.<\/p>\n","protected":false},"author":201,"featured_media":97356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"synaforce","_yoast_wpseo_title":"synaforce: Successful Market Entry in Just One Year","_yoast_wpseo_metadesc":"How synaforce cracked a saturated market in 12 months \u2014 with clear strategy, agile execution, and targeted partnerships. A case study in real business impact.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_meta-robots-adv":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":0,"_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":0,"featured_post_sortierung":0,"featured_post":0,"pre_headline":"","bildquelle":"","teasertext":"","language":"de","_wp_old_slug":[],"footnotes":""},"categories":[1156,1276],"tags":[],"class_list":{"0":"post-96957","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-digital-business-future","9":"entry"},"wpml_language":"en","wpml_translation_of":85253,"acf":[],"yoast_head":"\nKey Takeaways<\/h2>\n
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What is Synaforce?<\/h2>\n
IT Market as a Major Challenge<\/h2>\n
Successful Brand Building with Connected Marketing<\/h2>\n
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– Alexander Roth, Co-CEO and Co-founder of Evernine<\/cite>\n<\/p><\/blockquote>\nTargeted Campaigns, PR Measures, and Internal Communication<\/h2>\n
What Connected Marketing Really Means<\/h2>\n
Why the IT Industry Has Unique Communication Challenges<\/h2>\n
Lessons Learned for Other IT Founders<\/h2>\n
Buy-and-Build Story as a Communication Challenge<\/h2>\n
Channel Marketing and Partner Events as Accelerators<\/h2>\n
Frequently Asked Questions<\/h2>\n
What makes synaforce as an IT service provider unique?<\/strong><\/summary>\n
What is Connected Marketing?<\/strong><\/summary>\n
How quickly can a new IT provider establish itself in the market?<\/strong><\/summary>\n
What role does an interim CMO play?<\/strong><\/summary>\n
Editor’s Reading Tips<\/h2>\n
More from the MBF Media Network<\/h2>\n
More on this Synaforce Topic<\/h2>\n
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