{"id":92711,"date":"2026-03-31T09:33:15","date_gmt":"2026-03-31T09:33:15","guid":{"rendered":"https:\/\/mybusinessfuture.com\/ces-2025-car-innovations-behind-scenes\/"},"modified":"2026-05-26T22:08:23","modified_gmt":"2026-05-26T22:08:23","slug":"ces-2025-car-innovations-behind-scenes","status":"publish","type":"post","link":"https:\/\/mybusinessfuture.com\/en\/ces-2025-car-innovations-behind-scenes\/","title":{"rendered":"CES 2025: Car Innovation Behind the Scenes"},"content":{"rendered":"

3 min read<\/p>\n

Key Takeaways:<\/strong> At CES 2025 in Las Vegas, automotive innovation took a backstage role this year. AI assistants, software-defined vehicles, and autonomous driving dominated conversations, while classic concept cars became rarer.<\/p>\n

\nWhile the CES has always been an auto show in recent years, this time only a handful of major manufacturers made the trip to Las Vegas. The two biggest names were BMW and Honda.<\/strong><\/p>\n

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Already implemented and looming import tariffs kept many Chinese automakers from exhibiting at CES 2025. But they weren\u2019t alone\u2014European manufacturers were also scarce this year. Only BMW truly stood out among European brands with its new cockpit called \u201cPanoramic iDrive,\u201d which spans the entire width of the dashboard below the windshield.<\/p>\n

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Full-width digital cockpit: BMW Panoramic iDrive<\/h2>\n

The expanded digital cockpit doesn\u2019t just display the speedometer\u2014it\u2019s fully configurable and customizable. It also integrates a head-up display (HUD) for navigation and driving cues, a feature BMW has offered under the name \u201cPanoramic Vision\u201d for some time. The operating system\u2019s name, OS X, may cause some confusion, since while BMW collaborates closely with Apple and has no qualms about it, the software in question isn\u2019t iOS but rather Android-based, specifically the Android Open Source Project (AOSP).<\/p>\n

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Other innovations from the Old World played out more behind the scenes, as Business Insider<\/a> puts it. The magazine highlights Volkswagen\u2019s collaboration with Mobileye in Las Vegas, where they announced the launch of Moia\u2019s fully autonomous ridesharing service in Hamburg. If all goes according to plan, the fleet will grow to around 10,000 vehicles in the Hanseatic city and its surroundings by 2030.<\/p>\n

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Teuermann Afeela 1 by Honda and Sony<\/h2>\n

The Japanese manufacturer Honda unveiled two further-developed, highly futuristic prototypes at CES\u2014a sleek SUV and a sedan\u2014that, according to Autobild<\/a>, will define the look of the new electric models in its \u201c0 series.\u201d The Saloon sedan also boasts a sporty stance, thanks to an ultra-flat battery that maximizes interior space. The cockpit stretches across the entire front panel, much like in a BMW or a helicopter.<\/p>\n

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In partnership with Sony, Honda also introduced the new Afeela 1, which the two Japanese companies plan to produce in Ohio starting in 2025\u2014likely to sidestep US import tariffs. Deliveries are slated to begin in mid-2026, but the entry-level electric vehicle will carry a price tag of nearly $90,000, while the Afeela 1 Signature will top $102,900. That steep pricing may make it tough to compete, especially against cheaper Chinese rivals.<\/p>\n

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The long list of promised sensors\u2014including LiDAR\u2014and a three-year 5G subscription won\u2019t offset the sticker shock, and critics point out that the touted 300-mile (480 km) range feels underwhelming at these prices.<\/p>\n

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KEY FIGURE<\/div>\n
10.000<\/div>\n
vehicles available in the Hamburg metropolitan area<\/div><\/div>\n
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KEY FIGURE<\/div>\n
90.000<\/div>\n
entry price, with the Afeela 1 Signature at $102,900<\/div><\/div>\n
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KEY FIGURE<\/div>\n
102.900<\/div>\n
making it hard to compete with rivals<\/div><\/div>\n<\/div>\n

Side-display and 360-degree visibility<\/h2>\n

\u201cAre we there yet?\u201d may soon be a thing of the past on endless road trips, thanks to a new fully dimmable side-window display developed by German supplier Continental. The technology uses a miniature projector tucked into the headliner, with potential uses ranging from ad space to showing an EV\u2019s charging status.<\/p>\n

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Suzuki made its CES debut in January 2025 with Glydways, a glass-walled minibus designed for urban transit. The Glydcar, from startup Glydways, drives fully autonomously and is expected to shuttle up to four passengers to San Jose International Airport in California.<\/p>\n

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Elsewhere, tech giants like Mobileye, Nvidia, and Qualcomm stole the show at CES, Business Insider reports. \u201cManufacturers are increasingly reduced to providing mere shells for the rolling laptops of tech behemoths,\u201d the magazine concluded.<\/p>\n

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