{"id":81484,"date":"2021-11-24T16:09:40","date_gmt":"2021-11-24T16:09:40","guid":{"rendered":"https:\/\/mybusinessfuture.com\/?p=81484"},"modified":"2026-06-10T14:04:37","modified_gmt":"2026-06-10T14:04:37","slug":"the-major-social-media-trends-of-2022","status":"publish","type":"post","link":"https:\/\/mybusinessfuture.com\/en\/the-major-social-media-trends-of-2022\/","title":{"rendered":"The major social media trends of 2022"},"content":{"rendered":"<p><strong>What social media trends can we expect in 2022? The social media management platform Hootsuite has looked into this question. Two areas will be particularly relevant next year: customer care and commerce via social media.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>The survey of 18,000-plus marketers\u2014backed by global data and insights from industry experts, customers, and partners\u2014<strong>has identified that:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Smart brands are finally getting community right by partnering with creators to connect with new audiences, earn their trust, and gain cultural capital<\/li>\n<li>Consumers are holding brands to a higher standard when it comes to creativity in social advertising\u2014but rewarding those that get it right<\/li>\n<li>Having seen the value of social in marketing, business leaders are finding innovative ways to extend its impact elsewhere in their organizations<\/li>\n<li>Social commerce is becoming a mainstream retail channel, with brands of all sizes opening social storefronts and pushing the limits of the online shopping experience<\/li>\n<li>As demand for customer service over social surges, social organizations are outshining their competitors with better social customer care<\/li>\n<\/ul>\n<p>\u201cAs the impact of social media continues to grow and evolve around the globe, the market will continue to drop clues about what it collectively wants,\u201d\u00a0<strong>said Maggie Lower, CMO, Hootsuite.<\/strong>\u00a0\u201cToday, we\u2019re all listening and adapting at lightning speed as digital communities become more central to consumers\u2019 lives and brands are being held to higher standards. We\u2019re seeing social make its break out of the marketing department as social commerce enters full swing and soaring opportunities arise for customer care on our favourite platforms.\u201dWith more than 4.5 billion people now using social media\u2014and with our physical and digital lives becoming increasingly intertwined\u2014navigating the social media landscape has become an even more complex task for brands and organizations. Though keeping up can seem daunting, Hootsuite encourages readers to dive deep into online communities to find their authentic purpose, think strategically, and take risks to defy expectations and outperform competitors in 2022.<\/p>\n<div><span lang=\"EN-US\">\u201cAfter turbulent times, when organizations have been forced to operate tactically, it&#8217;s now time for marketers to think strategically again,\u201d\u00a0<b>said Tom Keiser, CEO, Hootsuite. \u201c<\/b>Let\u2019s consider how to create connected online communities. Let\u2019s champion the infinite potential of social commerce and customer care. Let&#8217;s make bold choices informed by data, vision, and purpose\u2014and make them wonder\u00a0<b>how we did it<\/b>.\u201d<\/span><\/div>\n<p><strong>Through key findings,\u00a0expert analysis, and industry examples\u2014the report tells us how:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Brands finally get community right (with the help of creators):\u00a0<\/strong>Digital communities are only becoming more central to consumers\u2019 lives and identities\u2014and creators are the key to unlocking them.<em>\u201cCommunities are at the heart of a successful social strategy, and content creators have\u00a0built networks where their visibility and sway are truly powerful.\u201d<br \/>\n<\/em><em>&#8211;<strong>Amanda Wood, Head of Social Media Marketing, Hootsuite<\/strong><\/em><\/li>\n<\/ul>\n<ul>\n<li><strong>Marketers get creative as consumers wise up to social ads:\u00a0<\/strong>Consumers are holding brands to higher standards when it comes to creativity in social advertising (and rewarding those that get it right).<em>\u201cNo one wants their time online interrupted by brands that haven\u2019t put much effort into their ads. Consumers are far more receptive to the brands on social that have this figured out.\u201d<\/em><br \/>\n&#8211;\u00a0<strong><em>Sarah Dawley, Head of Content, Hootsuite<\/em><\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Social quietly matures out of the marketing department:\u00a0<\/strong>Business leaders are buffing up employee advocacy programs, mastering social listening to gather consumer insights, and looking to deliver the kind of impact they\u2019ve seen social have on their marketing\u2014organization-wide.<em>\u201cSocial is no longer a siloed subsection of the marketing department, thanks to ROI-proving tools that have become universally accessible.\u201d<br \/>\n<\/em><em>&#8211;\u00a0<strong>Melissa Murray Bailey, CRO, Hootsuite<\/strong><\/em><\/li>\n<\/ul>\n<ul>\n<li><strong>Social becomes the heart of the shopping experience:\u00a0<\/strong>The era of social commerce is in full swing, and the opportunity is only getting bigger. Competitive small businesses are finding a balance between social storefronts and bricks and mortar, while large brands test the outer limits of the online shopping experience.<em>\u201cSocial is the new interface of commerce and the backbone of the new customer experience for 2022 and far beyond.\u201d<br \/>\n&#8211;\u00a0<strong>\u00c9tienne M\u00e9rineau, Founder, Heyday by Hootsuite\u00a0<\/strong><\/em><\/li>\n<\/ul>\n<ul>\n<li><strong>Social marketers rescue their brands from the customer service apocalypse:\u00a0<\/strong>Demand for customer service over social has been surging and social media managers now find themselves in an ideal position to play the hero and steer their organizations through the upheaval.<\/li>\n<\/ul>\n<p style=\"text-align: right;\"><em>This report is based on a press release from Hootsuite.<\/em><\/p>\n<p style=\"text-align: right;\"><em>Image source: Adobe Stock\/ Alessandro Biascioli<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KI-Trends 2022: Entdecken Sie die wichtigsten Social-Media-Ph\u00e4nomene. Was bringt die Zukunft der Online-Kommunikation?<\/p>\n","protected":false},"author":160,"featured_media":82073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Trends","_yoast_wpseo_title":"%%title%% %%page%% %%sitename%%","_yoast_wpseo_metadesc":"Social media trends 2022. The platform Hootsuite has looked into this question and summarised the results in this press release.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_meta-robots-adv":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":0,"_yoast_wpseo_twitter-title":"%%title%% %%page%% %%sitename%%","_yoast_wpseo_twitter-description":"Social media trends 2022. 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