{"id":72895,"date":"2020-04-15T00:00:00","date_gmt":"2020-04-15T00:00:00","guid":{"rendered":"https:\/\/mybusinessfuture.com\/how-the-corona-crisis-affects-the-b2b-trade\/"},"modified":"2026-04-15T10:27:31","modified_gmt":"2026-04-15T10:27:31","slug":"how-the-corona-crisis-affects-the-b2b-trade","status":"publish","type":"post","link":"https:\/\/mybusinessfuture.com\/en\/how-the-corona-crisis-affects-the-b2b-trade\/","title":{"rendered":"HOW THE CORONA CRISIS AFFECTS THE B2B TRADE"},"content":{"rendered":"

[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_animation=”none”][vc_column css=”.vc_custom_1458119880711{padding-right: 30px !important;}”][vc_row_inner][vc_column_inner][vc_column_text]In the Corona crisis, entrepreneurs are faced with a whole range of important issues: from the health of their employees to possible disruptions in the supply chain, from shaken customer confidence to business continuity. Some challenges will be overcome in a few months, but the long-term effects will outweigh the benefits. What long-term effects can B2B companies expect? <\/strong>[\/vc_column_text][vc_empty_space height=”30″][vc_column_text]<\/p>\n

E-commerce is more important than ever<\/h2>\n

[\/vc_column_text][vc_empty_space height=”20″][vc_column_text]Although sales representatives will continue to play a role in the future, B2B companies can no longer avoid optimizing their e-commerce channels and increasingly rely on digital marketing. While some are well prepared and have made the necessary investments, the majority of companies are now getting the cold shoulder. Many have either put off investing or have avoided e-commerce for other reasons. In B2B, it is – apart from simple inertia – mainly legacy systems, complex integration requirements and huge product catalogues that hinder the corresponding innovations.[\/vc_column_text][vc_empty_space height=”30″][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=””][vc_column_inner width=”2\/3″][vc_column_text]<\/p>\n

Customers demand fast and efficient processes<\/h2>\n

[\/vc_column_text][vc_empty_space height=”20″][vc_column_text]The same applies to purchasing decision-makers as to other people today: we often spend more time with our smartphones than with our laptops, employees or relatives. Companies have to adjust to the fact that B2B customers also want to do business with their suppliers quickly and efficiently by digital means. Since face-to-face meetings are difficult, if not impossible, in the current situation, this will further accelerate the development towards online trading. [\/vc_column_text][vc_empty_space height=”30″][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_empty_space height=”15″][vc_single_image image=”62822″ img_size=”large” add_caption=”yes” qode_css_animation=””][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=””][vc_column_inner][vc_column_text]<\/p>\n

Amazon and Co. seize their opportunity<\/h2>\n

[\/vc_column_text][vc_empty_space height=”20″][vc_column_text]Especially now that many employees are working from home, online giants like Amazon are taking the opportunity to expand their market share in B2B as well. Corporate customers are less strict with their usual procurement guidelines in this exceptional situation. This gives a head start to those suppliers who handle the purchasing for the customer in the fastest, most convenient and reliable way. That is why it is vital for B2B companies to operate effective digital trade channels and thus secure their own market share.[\/vc_column_text][vc_empty_space height=”30″][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=””][vc_column_inner width=”1\/3″][vc_empty_space height=”15″][vc_single_image image=”78920″ img_size=”large” add_caption=”yes” onclick=”link_image”][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]<\/p>\n

Adapting the corporate strategy<\/h2>\n

[\/vc_column_text][vc_empty_space height=”20″][vc_column_text]In the current circumstances, adaptability is required. For example, B2B companies should respond to the fact that many of their customers are working from their homes. Marketing communication and sales must be oriented not to the B2B, as is usually the case, but to the B2B2E (business-to-business-to-employee) relationship. In this context, it can also be useful to develop new product lines, business models and customer loyalty strategies in which online channels and e-commerce play a central role.[\/vc_column_text][vc_empty_space height=”30″][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=””][vc_column_inner][vc_column_text]<\/p>\n

Innovative digital experiences pay off<\/h2>\n

[\/vc_column_text][vc_empty_space height=”20″][vc_column_text]Restrictions on travel and exit could continue for some time. As a result, the implementation of digital technologies is moving up the corporate agenda. Some of these technologies may have a greater impact on the B2B market than on the consumer market. These include augmented reality (AR) and visual product search.[\/vc_column_text][vc_empty_space height=”20″][vc_column_text]Companies should be aware that winners and losers will emerge from today’s crisis. Those who manage to adapt quickly and integrate digital channels into their core business now have a good chance of being among the winners.[\/vc_column_text][vc_empty_space height=”40″][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” padding_bottom=”30″ css_animation=””][vc_column_inner][vc_column_text]<\/p>\n

Image source: iStock \/ artisteer<\/em><\/p>\n

[\/vc_column_text][vc_empty_space height=”10″][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=”row” type=”grid” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=””][vc_column_inner][vc_separator color=”#1b2645″ type=”normal” border_style=”solid” up=”15″ down=”15″][vc_empty_space height=”10″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_animation=”none”][vc_column][vc_column_text]<\/p>\n

[plista]<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_animation=”none”][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Some challenges of the corona crisis will be overcome in a few months, but what long-term effects can B2B companies expect?<\/p>\n","protected":false},"author":47,"featured_media":75870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"corona b2b","_yoast_wpseo_title":"%%title%% %%page%%","_yoast_wpseo_metadesc":"Some challenges of the corona crisis will be overcome in a few months, but what long-term effects can B2B companies 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