{"id":72876,"date":"2019-01-24T00:00:00","date_gmt":"2019-01-24T00:00:00","guid":{"rendered":"https:\/\/mybusinessfuture.com\/growth-targets-2020-evernine-sets-a-benchmark-against-classic-communication-structures\/"},"modified":"2026-06-14T07:55:24","modified_gmt":"2026-06-14T07:55:24","slug":"growth-targets-2020-evernine-sets-a-benchmark-against-classic-communication-structures","status":"publish","type":"post","link":"https:\/\/mybusinessfuture.com\/en\/growth-targets-2020-evernine-sets-a-benchmark-against-classic-communication-structures\/","title":{"rendered":"Growth Targets 2020: Evernine Sets A Benchmark Against Classic Communication Structures"},"content":{"rendered":"<p><strong>The Evernine Group completed the restructuring of its subsidiaries in 2018 &#8211; to actively enter the consulting and agency market with its strategic one-voice approach and to further expand its partnerships with publishers.<\/strong><\/p>\n<div style=\"background:#202528;color:#fff;padding:32px 36px;margin:32px 0;border-radius:8px;\">\n<p style=\"margin:0 0 18px 0;font-size:0.95em;font-weight:800;text-transform:uppercase;letter-spacing:0.2em;color:#c0392b;border-bottom:2px solid rgba(192,57,43,0.25);padding-bottom:12px;\">Key Takeaways<\/p>\n<ul style=\"margin:0;padding-left:22px;color:rgba(255,255,255,0.92);line-height:1.6;\">\n<li style=\"margin-bottom:12px;\"><strong style=\"color:#c0392b;\">One voice instead of silos.<\/strong> Evernine bundles a client&#8217;s marketing, PR and digital sales into one central key account management &#8211; a single point of contact, steered by agreed KPIs.<\/li>\n<li style=\"margin-bottom:12px;\"><strong style=\"color:#c0392b;\">40 percent growth as the goal.<\/strong> By the end of 2020, the group aims for 40 percent revenue growth, driven by consulting, in-house technology and closer publisher partnerships.<\/li>\n<li style=\"margin-bottom:0;\"><strong style=\"color:#c0392b;\">Structure follows strategy.<\/strong> With the development unit NineBrackets and the portal companies under IBS Publishing and MBF Media, Evernine is building its own tech and content hubs.<\/li>\n<\/ul>\n<\/div>\n<h2 style=\"padding-top:64px;margin-bottom:20px;\">One Voice: Communication from a Single Source<\/h2>\n<p>The Munich-based consulting firm Evernine Group has made a name for itself in recent years for the introduction and implementation of innovative, efficient communication structures in the ICT sector. The young group stands for a holistic digital transformation of internal and external corporate communication and supports companies in setting up their communication as agile, effective, centralized and cost-efficient as possible.<\/p>\n<p>With its broad industry network, the Evernine Group brings together the decisive communication disciplines from marketing, PR and digital sales for large and medium-sized IT service providers, MSPs and software houses &#8211; as well as for the service and product departments of international manufacturers. Through its so-called one-voice consulting, even complete, KPI-oriented outsourcing is possible.<\/p>\n<div style=\"display:flex;gap:24px;align-items:flex-start;margin:28px 0;flex-wrap:wrap;\">\n<img decoding=\"async\" src=\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2019\/01\/tobias-lilenthal-294x440.jpg\" alt=\"Tobias Lilienthal, Communication Manager Tech and Digitalization, Evernine Group\" style=\"width:150px;height:auto;border-radius:8px;flex:0 0 auto;\" loading=\"lazy\"><\/p>\n<blockquote style=\"flex:1;min-width:260px;margin:0;\"><p>&#8220;This unique communication approach makes it much easier for us project managers to successfully carry out customer projects. Because all of a customer&#8217;s inquiries are bundled in our accounts, we can use our omnichannel know-how and market overview to manage projects centrally and, if necessary, deploy special departments. Our customers are only interested in the agreed KPIs and the necessary creativity and consulting for their industry topics&#8221;, says Tobias Lilienthal, Communication Manager for Tech and Digitalization.<\/p><\/blockquote>\n<\/div>\n<h2 style=\"padding-top:64px;margin-bottom:20px;\">Processes, Teams and New Partnerships<\/h2>\n<p>For successful implementation, processes must be defined internally and externally &#8211; and, above all, adhered to.<\/p>\n<div style=\"display:flex;gap:24px;align-items:flex-start;margin:28px 0;flex-wrap:wrap;\">\n<img decoding=\"async\" src=\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2019\/01\/Alexander-Roth-295x440.jpg\" alt=\"Alexander Roth, CEO of the Evernine Group\" style=\"width:150px;height:auto;border-radius:8px;flex:0 0 auto;\" loading=\"lazy\"><\/p>\n<blockquote style=\"flex:1;min-width:260px;margin:0;\"><p>&#8220;In the Evernine Group itself, we will continue to expand our one-voice key account management as well as strengthen our industry-specific communications consulting &#8211; not only in our strongest division, the Business IT and Tech Unit&#8221;, says Alexander Roth, CEO of the Evernine Group.<\/p><\/blockquote>\n<\/div>\n<p>Above all, the internal units for content creation and syndication, marketing automation and omnichannel campaigns will be expanded further; at the same time, new technological partnerships are to emerge, Roth reports.<\/p>\n<div style=\"display:flex;gap:24px;align-items:flex-start;margin:28px 0;flex-wrap:wrap;\">\n<img decoding=\"async\" src=\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2019\/01\/Angelika-Beierlein-295x440.jpg\" alt=\"Angelika Beierlein, Operations Manager and member of the Evernine Group Executive Board\" style=\"width:150px;height:auto;border-radius:8px;flex:0 0 auto;\" loading=\"lazy\"><\/p>\n<blockquote style=\"flex:1;min-width:260px;margin:0;\"><p>&#8220;I am delighted to have worked with the management and team leaders last year to create unique processes for our one-voice key account management approach that allow our managers to provide the highest-quality services for marketing, PR and digital sales, even at short notice&#8221;, adds Angelika Beierlein, Operations Manager and member of the Evernine Group Executive Board.<\/p><\/blockquote>\n<\/div>\n<h2 style=\"padding-top:64px;margin-bottom:20px;\">Group Structure: NineBrackets, ChallTell and the Portals<\/h2>\n<p>Another building block is the integration of the development company Zero1Media into the Evernine Group under the new subsidiary NineBrackets GmbH (Managing Director Alec Chizhik), in which Evernine GmbH holds a majority stake. The focus is on a distinct, innovative offering in web development, database projects and marketing automation technology. Where these development services are embedded in in-house projects, they will in future be delivered via One Voice on short paths &#8211; steered by the respective project lead, while the client keeps a single point of contact and contractual partner.<\/p>\n<p>Under NineBrackets GmbH, in turn, sits the subsidiary ChallTell Solutions GmbH (Managing Director Daniel Zittlau), which owns its own app and technology products and delivers individual showcases in mobile technologies, such as location-based service apps.<\/p>\n<h2 style=\"padding-top:64px;margin-bottom:20px;\">40 Percent Revenue Growth by 2020<\/h2>\n<p>An essential building block for reaching the group&#8217;s clear growth targets &#8211; 40 percent revenue growth by the end of 2020 &#8211; is the completion of the restructuring of the Evernine Group&#8217;s portal companies, which will further expand their direct collaboration with publishers in portfolio additions and content production.<\/p>\n<p>Evernine GmbH holds a majority stake in InspiredBySports GmbH (Managing Director Tobias Massow) and MyBusinessFuture UG (Managing Director Lenz Noelkel), bundling there &#8211; under the IBS Publishing and MBF Media brands &#8211; its content-marketing-optimized influencer and expert portals such as cloudmagazin.com and InspiredBySports.com. These content marketing hubs are available to the key account managers, and thus to Evernine GmbH&#8217;s clients, as self-publishing hubs and platforms for lead-gen campaigns.<\/p>\n<h2 style=\"padding-top:64px;margin-bottom:20px;\">Frequently Asked Questions<\/h2>\n<details>\n<summary><strong>What is the Evernine Group&#8217;s one-voice approach?<\/strong><\/summary>\n<p style=\"margin:8px 0 4px 24px;color:#555;line-height:1.6;\">One Voice bundles a client&#8217;s marketing, PR and digital sales into one central key account management. All inquiries come together in a single account and are delivered through specialist departments &#8211; the client keeps one point of contact and contractual partner and steers via agreed KPIs.<\/p>\n<\/details>\n<details>\n<summary><strong>What growth targets did the Evernine Group pursue through 2020?<\/strong><\/summary>\n<p style=\"margin:8px 0 4px 24px;color:#555;line-height:1.6;\">The stated goal was 40 percent revenue growth by the end of 2020, driven by the expansion of one-voice consulting, the integration of the development unit NineBrackets and closer ties with the publishing and portal companies (IBS Publishing, MBF Media).<\/p>\n<\/details>\n<details>\n<summary><strong>Which subsidiaries belong to the Evernine Group?<\/strong><\/summary>\n<p style=\"margin:8px 0 4px 24px;color:#555;line-height:1.6;\">The group includes the development unit NineBrackets GmbH (with its product subsidiary ChallTell Solutions) as well as the portal companies InspiredBySports GmbH and MyBusinessFuture UG, which bundle the content marketing portals such as cloudmagazin.com and InspiredBySports.com under the IBS Publishing and MBF Media brands.<\/p>\n<\/details>\n<div style=\"margin:40px 0 24px 0;\">\n<p style=\"margin:0 0 12px 0;font-size:0.78em;font-weight:700;text-transform:uppercase;letter-spacing:0.18em;color:#666;\">Read more in MyBusinessFuture<\/p>\n<ul style=\"list-style:none;padding:0;margin:0;border-top:1px solid #eee;\">\n<li style=\"padding:10px 0;border-bottom:1px solid #eee;\"><a href=\"https:\/\/mybusinessfuture.com\/en\/business-trends-2026-next-ai-phase-enterprise\/\" style=\"color:#1a1a1a;text-decoration:none;\">Business Trends 2026: The Next AI Phase in the Enterprise<\/a><\/li>\n<li style=\"padding:10px 0;border-bottom:1px solid #eee;\"><a href=\"https:\/\/mybusinessfuture.com\/en\/without-app-intents-your-app-will-be-invisible-to-siri\/\" style=\"color:#1a1a1a;text-decoration:none;\">Without App Intents, your app will be invisible to Siri<\/a><\/li>\n<li style=\"padding:10px 0;\"><a href=\"https:\/\/mybusinessfuture.com\/en\/when-every-company-calculates-correctly-and-in-the-end-everyone-loses\/\" style=\"color:#1a1a1a;text-decoration:none;\">When every company calculates correctly and in the end everyone loses<\/a><\/li>\n<\/ul>\n<\/div>\n<p><em><strong>About the Evernine Group:<\/strong><\/em><\/p>\n<p><em>Evernine GmbH was founded in 2013 by Alexander Roth and Angelika and Hannes Beierlein. It stands for the holistic digital transformation of internal and external corporate communication. A key element is bringing PR, marketing and sales together in a one-voice strategy. The concepts are implemented centrally from a single source and accompanied by the essential external services &#8211; allowing companies to cost-efficiently outsource entire parts of their communications departments, whether they have 10 or 150,000 employees.<\/em><\/p>\n<p style=\"text-align:right;font-style:italic;color:#666;\"><em>Image source: AI-generated (June 2026)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Evernine completed the restructuring of its subsidiaries in 2018. In order to intervene in the consulting &#038; agency market with strategic &#8220;one-voice&#8221;<\/p>\n","protected":false},"author":136,"featured_media":109628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"growth targets","_yoast_wpseo_title":"Growth Targets 2020: Evernine Sets A Benchmark Against Classic Communication Structures","_yoast_wpseo_metadesc":"Evernine completed the restructuring of its subsidiaries in 2018. 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