{"id":72868,"date":"2019-08-23T00:00:00","date_gmt":"2019-08-23T00:00:00","guid":{"rendered":"https:\/\/mybusinessfuture.com\/how-the-halo-effect-leads-you-to-the-perfect-advertisement\/"},"modified":"2020-11-28T10:51:02","modified_gmt":"2020-11-28T10:51:02","slug":"halo-effect","status":"publish","type":"post","link":"https:\/\/mybusinessfuture.com\/en\/halo-effect\/","title":{"rendered":"How the Halo Effect leads you to the perfect advertisement"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221;][vc_column css=&#8221;.vc_custom_1458119880711{padding-right: 30px !important;}&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; use_row_as_full_screen_section_slide=&#8221;no&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_column_text]<strong>You want your company to advertise successfully and attractively on mobile devices? Keep in mind the phenomenon of the halo effect. The core message: The success of advertisements depends on the positive or negative environment. Click here to find out how to optimize your advertising accordingly.<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][vc_column_text]Now CMOs are becoming saints. The halo effect means that advertising is much better accepted by customers if it appears in an environment that they perceive as positive. Campaigns placed on high quality sites show a higher engagement rate, are perceived as more pleasant and stay longer in the memory of consumers.<\/p>\n<p>&nbsp;<\/p>\n<p>As the\u00a0neurological study\u00a0<a href=\"https:\/\/insider.integralads.com\/de\/ias-halo-effect-studie-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">Integral Ad Science<\/a>\u00a0on the Halo effect shows, the mobile advertising environment has an impact on the perception of a brand. Integral Ad Science showed respondents a banner with the same design on high or low quality pages. The aim was to distinguish advertising environments that were suitable or less suitable for placing ads.[\/vc_column_text][vc_empty_space height=&#8221;25&#8243;][vc_column_text]<\/p>\n<h3><span style=\"font-size: 16pt;\">Methodology &amp; results of the study<\/span><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]For half an hour, 50 participants with an affinity for technology were guided through a simulated smartphone experience. Eight mobile pages, four of them with a good quality and four with a bad quality, formed the background. The pages were selected according to <a href=\"https:\/\/integralads.com\/de\/produkte\/brand-safety\/\" target=\"_blank\" rel=\"noopener noreferrer\">Integral Ad Science&#8217;s Brand Risk rating<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>The results are clear: advertisements placed on a high quality website always generated a positive response. In addition, ads were clearly rated positive when seen on a high quality page.[\/vc_column_text][vc_empty_space height=&#8221;25&#8243;][vc_column_text]<\/p>\n<h3><span style=\"font-size: 16pt;\">High quality pays off<\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; use_row_as_full_screen_section_slide=&#8221;no&#8221; text_align=&#8221;left&#8221; padding_bottom=&#8221;30&#8243; css_animation=&#8221;&#8221;][vc_column_inner][vc_empty_space height=&#8221;10&#8243;][vc_column_text]A clear negative trend was observed. Campaigns that were shown on a poor quality page were actively rejected. On the other hand, advertisements on high quality pages always showed a positive perception &amp; commitment.[\/vc_column_text][vc_empty_space height=&#8221;25&#8243;][vc_single_image image=&#8221;66814&#8243; img_size=&#8221;full&#8221; add_caption=&#8221;yes&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;40&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221;][vc_column][vc_column_text]<\/p>\n<p style=\"text-align: right;\"><em>Source cover: iStock.com \/ iarti<\/em><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][vc_separator color=&#8221;#1b2645&#8243; type=&#8221;normal&#8221; border_style=&#8221;solid&#8221; up=&#8221;15&#8243; down=&#8221;15&#8243;][vc_empty_space height=&#8221;10&#8243;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221;][vc_column][vc_column_text]<\/p>\n<p>[plista]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The success of advertisements depends on the positive or negative environment. Find out here how you can optimize your advertising accordingly.<\/p>\n","protected":false},"author":136,"featured_media":66852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Halo Effect","_yoast_wpseo_title":"%%title%% %%page%%","_yoast_wpseo_metadesc":"The success of advertisements depends on the positive or negative environment. 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