{"id":72861,"date":"2019-05-13T00:00:00","date_gmt":"2019-05-13T00:00:00","guid":{"rendered":"https:\/\/mybusinessfuture.com\/how-the-big-five-technology-companies-earn-their-money\/"},"modified":"2026-03-30T22:58:41","modified_gmt":"2026-03-30T22:58:41","slug":"how-the-big-five-technology-companies-earn-their-money","status":"publish","type":"post","link":"https:\/\/mybusinessfuture.com\/en\/how-the-big-five-technology-companies-earn-their-money\/","title":{"rendered":"How the big five technology companies earn their money"},"content":{"rendered":"

[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_animation=”none”][vc_column][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_animation=”none”][vc_column css=”.vc_custom_1458119880711{padding-right: 30px !important;}”][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=””][vc_column_inner][vc_column_text]Everybody knows them. Apple, Amazon, Facbook, Alphabet and Microsoft are the “big players” of the leading technology companies on the market. Together, they achieve a total turnover of around 800 billion dollars every year. However, as the following graphics from Visual Capitalist<\/a> <\/span>show, their revenue sources are surprisingly different.<\/strong>[\/vc_column_text][vc_empty_space height=”30″][vc_column_text]All these companies have a similar history: they were founded or established on the fertile digital soil of the American West Coast – the Silicion Valley. Since June 2004, Facebook has also been based at the most important location of the IT and high-tech industry worldwide. But how exactly do these companies earn their money? Let’s take a look at the distribution of their turnover and use the following charts to see how these companies generate their revenues.[\/vc_column_text][vc_empty_space height=”25″][vc_column_text]<\/p>\n

Apple<\/span><\/h3>\n

[\/vc_column_text][vc_empty_space height=”20″][vc_column_text]The graphic below shows very nicely that Apple’s leading sources of income are currently the iPhones. In 2018, these accounted for 62.8% of Apple’s total revenue. Apple services such as Apple Pay or Music generated significantly less revenue with around 14 percent, as did the Apple Mac (9.6%) or iPads (7.1%).[\/vc_column_text][vc_empty_space height=”25″][vc_single_image image=”66356″ img_size=”full” add_caption=”yes” qode_css_animation=””][vc_empty_space height=”25″][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” padding_bottom=”30″ css_animation=””][vc_column_inner][vc_column_text]<\/p>\n

Amazon<\/span><\/h3>\n

[\/vc_column_text][vc_empty_space height=”20″][vc_column_text]<\/p>\n

In the case of the retail giant Amazon, their online shops accounted for more than half of the income. However, with a 197% growth rate from 2017 to 2018, Visual Capitalist<\/a> points out that selling through Amazon’s physical stores is one of the fastest growing sectors.<\/p>\n

 <\/p>\n

Amazon’s “Other” segment, which primarily includes the sale of advertisements, is also growing steadily, driving Amazon’s sales even higher.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” padding_bottom=”30″ css_animation=””][vc_column_inner][vc_empty_space height=”25″][vc_single_image image=”66354″ img_size=”full” add_caption=”yes” qode_css_animation=””][vc_empty_space height=”25″][vc_column_text]<\/p>\n

Alphabet & Facebook<\/span><\/h3>\n

[\/vc_column_text][vc_empty_space height=”20″][vc_column_text]<\/p>\n

Alphabet, the parent company of Google, and social media pioneer Facebook are more similar. Both Alphabet and Facebook generate most of their revenue from ads that can be placed across their different product ranges. Advertising from various Google products, including YouTube and Google Ads, accounts for 70.4% of Google’s revenue. On Facebook, the figure is even 98.5%.<\/p>\n

[\/vc_column_text][vc_empty_space height=”25″][vc_single_image image=”66352″ img_size=”full” add_caption=”yes” qode_css_animation=””][vc_empty_space height=”25″][vc_single_image image=”66376″ img_size=”full” add_caption=”yes” qode_css_animation=””][vc_empty_space height=”25″][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” padding_bottom=”30″ css_animation=””][vc_column_inner][vc_column_text]<\/p>\n

Microsoft<\/span><\/h3>\n

[\/vc_column_text][vc_empty_space height=”20″][vc_column_text]The international software and hardware manufacturer Microsoft probably has the most diversified sources of revenue among the “Big Five”. Microsoft generates the largest share of its revenue with its office and server products as well as its cloud services.<\/p>\n

 <\/p>\n

But also the search engine Bing represents a considerable source of income for Microsoft, among other products and services, as the graphic below from Visual Capitalist shows.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”25″][vc_single_image image=”66446″ img_size=”full” add_caption=”yes” qode_css_animation=””][vc_empty_space height=”30″][vc_column_text]So while Apple, Amazon, Facbook, Alphabet and Microsoft may have many things in common, the way they generate their capital can be very different. The charts above give a very good insight into how each company generates its revenue.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_animation=”none”][vc_column][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” padding_bottom=”30″ css_animation=””][vc_column_inner][vc_empty_space height=”40″][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n

Source Cover Image: iStock<\/em><\/p>\n

[\/vc_column_text][vc_empty_space height=”10″][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=””][vc_column_inner offset=”vc_hidden-sm vc_hidden-xs”][vc_separator][vc_empty_space height=”10″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_animation=”none”][vc_column][vc_column_text]<\/p>\n

[plista]<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Everybody knows them. Apple, Amazon, Facbook, Alphabet and Microsoft are the “big players” of the leading technology companies on the market.<\/p>\n","protected":false},"author":23,"featured_media":66518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"technology companies","_yoast_wpseo_title":"How the big five tech-companies earn their money %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"The top five technology companies together generate approximately $800 million annually. 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