{"id":72814,"date":"2018-11-13T00:00:00","date_gmt":"2018-11-13T00:00:00","guid":{"rendered":"https:\/\/mybusinessfuture.com\/neuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers\/"},"modified":"2026-04-01T18:04:56","modified_gmt":"2026-04-01T18:04:56","slug":"neuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers","status":"publish","type":"post","link":"https:\/\/mybusinessfuture.com\/en\/neuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers\/","title":{"rendered":"Neuromarketing: Who wouldn\u2019t like to see the thoughts of their customers?"},"content":{"rendered":"

[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_animation=”none”][vc_column css=”.vc_custom_1458119880711{padding-right: 30px !important;}”][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=””][vc_column_inner][vc_column_text]Every salesperson chases after the goal of knowing what his customer wants. More detailed insights into the minds and thoughts of the person should now be possible through neuromarketing. Thus also a higher conversion can be generated.<\/b><\/p>\n

[\/vc_column_text][vc_empty_space height=”30″][vc_column_text]More than 100 years ago, the Norwegian economist Thorstein Veblen discovered in his \u201cTheory of Fine People\u201d that wealthy customers often buy things they don\u2019t actually need. They primarily want to increase their self-esteem by buying.<\/p>\n

Today, computer technology with so-called neuromarketing is supposed to break down the customer\u2019s thought processes and thus bring higher sales to the retailer. In stationary retail, retailers can successfully use smell or music to create incentives. The scent of fresh baked goods increases appetite and French chansons promote the longing for cheese or wine from the assortment of our Gallic neighbors.[\/vc_column_text][vc_empty_space height=”25″][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” padding_bottom=”30″ css_animation=””][vc_column_inner][vc_column_text]<\/p>\n

From neuromarketing to sales growth<\/span><\/h3>\n

[\/vc_column_text][vc_empty_space height=”20″][vc_column_text]The thoughts of the customer can be influenced by positive stimuli. Purchase decisions are usually not made rationally. As an online retailer, you need to focus precisely on the target group you want to reach. Although it is a clich\u00e9, it is still true that women react positively to pink, while men prefer to see their construction machinery in steel grey. Place your products in an attractive and emotional environment.<\/p>\n

And not only the colour is important, but also positive associations and the environment. The product should be in the foreground and it should give the customer an inner impulse to buy.<\/p>\n

Not at all good from the point of view of neuromarketing, however, is the classic recommendation \u201cThis could also interest you\u2026\u201d. A reference to other products only distracts the customer and tends to delay sales.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”25″][vc_column_text]<\/p>\n

Neuromarketing in E-Commerce<\/span><\/h3>\n

[\/vc_column_text][vc_empty_space height=”20″][vc_column_text]There are some concrete approaches to taking advantage of neuromarketing. The herd instinct is that one takes the lead and everyone else follows. This well-known phenomenon has been scientifically substantiated by neuromarketing.\u00a0[\/vc_column_text][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=””][vc_column_inner][vc_empty_space height=”20″][vc_column_text]In the Internet and with on-line Shopping buyers orient themselves gladly at the evaluations of others. Positive criticisms attract, negative ones deter.<\/p>\n

 <\/p>\n

For you as a retailer this means: place the customer ratings prominently on your site. If a well-known industry expert or a press organ has made a positive statement about you, include this in your communication strategy.[\/vc_column_text][vc_empty_space height=”40″][\/vc_column_inner][\/vc_row_inner][vc_column_text]You want to read this article in full length?
\nOn klikandpay.com you can find the complete original report –\u00a0click here<\/a>.<\/em>[\/vc_column_text][vc_empty_space height=”40″][vc_column_text]<\/p>\n

Source cover picture: Klik & Pay<\/em><\/p>\n

[\/vc_column_text][vc_empty_space height=”10″][vc_separator color=”#1b2645″ type=”normal” border_style=”solid” up=”15″ down=”15″][vc_empty_space height=”10″][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_animation=”none”][vc_column][vc_column_text]<\/p>\n

[plista]<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Klik & Pay: More detailed insights into the minds and thoughts of the person should now be possible through neuromarketing.<\/p>\n","protected":false},"author":63,"featured_media":68266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Neuromarketing","_yoast_wpseo_title":"Neuromarketing: Who wouldn\u2019t like to seee the thoughts of their customers?","_yoast_wpseo_metadesc":"Klik & Pay: More detailed insights into the minds and thoughts of the person should now be possible through neuromarketing.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_meta-robots-adv":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":0,"_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":0,"featured_post_sortierung":0,"featured_post":0,"pre_headline":"","bildquelle":"","teasertext":"","language":"de","_evm_translation_lang":"","_wp_old_slug":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-72814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","entry"],"evm_reading_time_minutes":3,"wpml_language":"en","wpml_translation_of":null,"acf":[],"yoast_head":"\nNeuromarketing: Who wouldn\u2019t like to seee the thoughts of their customers?<\/title>\n<meta name=\"description\" content=\"Klik & Pay: More detailed insights into the minds and thoughts of the person should now be possible through neuromarketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mybusinessfuture.com\/en\/neuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neuromarketing: Who wouldn\u2019t like to seee the thoughts of their customers?\" \/>\n<meta property=\"og:description\" content=\"Klik & Pay: More detailed insights into the minds and thoughts of the person should now be possible through neuromarketing.\" \/>\n<meta property=\"og:url\" content=\"https%3A%2F%2Fmybusinessfuture.com%2Fen%2Fneuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers%2F\/\" \/>\n<meta property=\"og:site_name\" content=\"MyBusinessFuture\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MyBusinessFuture\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-13T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-01T18:04:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2018\/11\/black-background-brain-close-up-818563-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"KLIK AND PAY\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mbusinessfuture\" \/>\n<meta name=\"twitter:site\" content=\"@mbusinessfuture\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"KLIK AND PAY\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/mybusinessfuture.com\/en\/neuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mybusinessfuture.com\/en\/neuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers\/\"},\"author\":{\"name\":\"KLIK AND PAY\",\"@id\":\"https:\/\/mybusinessfuture.com\/en\/#\/schema\/person\/12cb448819928dac4a923828c0125627\"},\"headline\":\"Neuromarketing: Who wouldn\u2019t like to see the thoughts of their customers?\",\"datePublished\":\"2018-11-13T00:00:00+00:00\",\"dateModified\":\"2026-04-01T18:04:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mybusinessfuture.com\/en\/neuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers\/\"},\"wordCount\":679,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mybusinessfuture.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/mybusinessfuture.com\/en\/neuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2018\/11\/black-background-brain-close-up-818563-1.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mybusinessfuture.com\/en\/neuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mybusinessfuture.com\/en\/neuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers\/\",\"url\":\"https:\/\/mybusinessfuture.com\/en\/neuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers\/\",\"name\":\"Neuromarketing: Who wouldn\u2019t like to seee the thoughts of their customers?\",\"isPartOf\":{\"@id\":\"https:\/\/mybusinessfuture.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mybusinessfuture.com\/en\/neuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mybusinessfuture.com\/en\/neuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2018\/11\/black-background-brain-close-up-818563-1.jpg\",\"datePublished\":\"2018-11-13T00:00:00+00:00\",\"dateModified\":\"2026-04-01T18:04:56+00:00\",\"description\":\"Klik & Pay: More detailed insights into the minds and thoughts of the person should now be possible through neuromarketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/mybusinessfuture.com\/en\/neuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mybusinessfuture.com\/en\/neuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mybusinessfuture.com\/en\/neuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers\/#primaryimage\",\"url\":\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2018\/11\/black-background-brain-close-up-818563-1.jpg\",\"contentUrl\":\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2018\/11\/black-background-brain-close-up-818563-1.jpg\",\"width\":800,\"height\":400,\"caption\":\"Close-up of a glowing brain on black, symbolizing AI and digital transformation for business.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mybusinessfuture.com\/en\/neuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/mybusinessfuture.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Neuromarketing: Who wouldn\u2019t like to see the thoughts of their customers?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mybusinessfuture.com\/en\/#website\",\"url\":\"https:\/\/mybusinessfuture.com\/en\/\",\"name\":\"MyBusinessFuture\",\"description\":\"B2B-Magazin f\u00fcr Digitalisierung, KI und Business-Innovation \u2014 Fachartikel f\u00fcr IT-Entscheider im DACH-Raum\",\"publisher\":{\"@id\":\"https:\/\/mybusinessfuture.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mybusinessfuture.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mybusinessfuture.com\/en\/#organization\",\"name\":\"MyBusinessFuture\",\"url\":\"https:\/\/mybusinessfuture.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mybusinessfuture.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2020\/10\/MBF-logo-schwarz.png\",\"contentUrl\":\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2020\/10\/MBF-logo-schwarz.png\",\"width\":398,\"height\":241,\"caption\":\"MyBusinessFuture\"},\"image\":{\"@id\":\"https:\/\/mybusinessfuture.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/MyBusinessFuture\",\"https:\/\/x.com\/mbusinessfuture\",\"https:\/\/www.linkedin.com\/showcase\/mybusinessfuture\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mybusinessfuture.com\/en\/#\/schema\/person\/12cb448819928dac4a923828c0125627\",\"name\":\"KLIK AND PAY\",\"description\":\"KLIK AND PAY ist Autor:in bei MyBusinessFuture und schreibt \u00fcber Digitalisierung, KI, Business Innovation, Technologie.\",\"url\":\"https:\/\/mybusinessfuture.com\/en\/experte\/klik-and-pay\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Neuromarketing: Who wouldn\u2019t like to seee the thoughts of their customers?","description":"Klik & Pay: More detailed insights into the minds and thoughts of the person should now be possible through neuromarketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mybusinessfuture.com\/en\/neuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers\/","og_locale":"en_US","og_type":"article","og_title":"Neuromarketing: Who wouldn\u2019t like to seee the thoughts of their customers?","og_description":"Klik & Pay: More detailed insights into the minds and thoughts of the person should now be possible through neuromarketing.","og_url":"https%3A%2F%2Fmybusinessfuture.com%2Fen%2Fneuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers%2F\/","og_site_name":"MyBusinessFuture","article_publisher":"https:\/\/www.facebook.com\/MyBusinessFuture","article_published_time":"2018-11-13T00:00:00+00:00","article_modified_time":"2026-04-01T18:04:56+00:00","og_image":[{"width":800,"height":400,"url":"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2018\/11\/black-background-brain-close-up-818563-1.jpg","type":"image\/jpeg"}],"author":"KLIK AND PAY","twitter_card":"summary_large_image","twitter_creator":"@mbusinessfuture","twitter_site":"@mbusinessfuture","twitter_misc":{"Written by":"KLIK AND PAY","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/mybusinessfuture.com\/en\/neuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers\/#article","isPartOf":{"@id":"https:\/\/mybusinessfuture.com\/en\/neuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers\/"},"author":{"name":"KLIK AND PAY","@id":"https:\/\/mybusinessfuture.com\/en\/#\/schema\/person\/12cb448819928dac4a923828c0125627"},"headline":"Neuromarketing: Who wouldn\u2019t like to see the thoughts of their customers?","datePublished":"2018-11-13T00:00:00+00:00","dateModified":"2026-04-01T18:04:56+00:00","mainEntityOfPage":{"@id":"https:\/\/mybusinessfuture.com\/en\/neuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers\/"},"wordCount":679,"commentCount":0,"publisher":{"@id":"https:\/\/mybusinessfuture.com\/en\/#organization"},"image":{"@id":"https:\/\/mybusinessfuture.com\/en\/neuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2018\/11\/black-background-brain-close-up-818563-1.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mybusinessfuture.com\/en\/neuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mybusinessfuture.com\/en\/neuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers\/","url":"https:\/\/mybusinessfuture.com\/en\/neuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers\/","name":"Neuromarketing: Who wouldn\u2019t like to seee the thoughts of their customers?","isPartOf":{"@id":"https:\/\/mybusinessfuture.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mybusinessfuture.com\/en\/neuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers\/#primaryimage"},"image":{"@id":"https:\/\/mybusinessfuture.com\/en\/neuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2018\/11\/black-background-brain-close-up-818563-1.jpg","datePublished":"2018-11-13T00:00:00+00:00","dateModified":"2026-04-01T18:04:56+00:00","description":"Klik & Pay: More detailed insights into the minds and thoughts of the person should now be possible through neuromarketing.","breadcrumb":{"@id":"https:\/\/mybusinessfuture.com\/en\/neuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mybusinessfuture.com\/en\/neuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mybusinessfuture.com\/en\/neuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers\/#primaryimage","url":"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2018\/11\/black-background-brain-close-up-818563-1.jpg","contentUrl":"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2018\/11\/black-background-brain-close-up-818563-1.jpg","width":800,"height":400,"caption":"Close-up of a glowing brain on black, symbolizing AI and digital transformation for business."},{"@type":"BreadcrumbList","@id":"https:\/\/mybusinessfuture.com\/en\/neuromarketing-who-wouldnt-like-to-see-the-thoughts-of-their-customers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/mybusinessfuture.com\/en\/"},{"@type":"ListItem","position":2,"name":"Neuromarketing: Who wouldn\u2019t like to see the thoughts of their customers?"}]},{"@type":"WebSite","@id":"https:\/\/mybusinessfuture.com\/en\/#website","url":"https:\/\/mybusinessfuture.com\/en\/","name":"MyBusinessFuture","description":"B2B-Magazin f\u00fcr Digitalisierung, KI und Business-Innovation \u2014 Fachartikel f\u00fcr IT-Entscheider im DACH-Raum","publisher":{"@id":"https:\/\/mybusinessfuture.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mybusinessfuture.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mybusinessfuture.com\/en\/#organization","name":"MyBusinessFuture","url":"https:\/\/mybusinessfuture.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mybusinessfuture.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2020\/10\/MBF-logo-schwarz.png","contentUrl":"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2020\/10\/MBF-logo-schwarz.png","width":398,"height":241,"caption":"MyBusinessFuture"},"image":{"@id":"https:\/\/mybusinessfuture.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/MyBusinessFuture","https:\/\/x.com\/mbusinessfuture","https:\/\/www.linkedin.com\/showcase\/mybusinessfuture\/"]},{"@type":"Person","@id":"https:\/\/mybusinessfuture.com\/en\/#\/schema\/person\/12cb448819928dac4a923828c0125627","name":"KLIK AND PAY","description":"KLIK AND PAY ist Autor:in bei MyBusinessFuture und schreibt \u00fcber Digitalisierung, KI, Business Innovation, Technologie.","url":"https:\/\/mybusinessfuture.com\/en\/experte\/klik-and-pay\/"}]}},"_links":{"self":[{"href":"https:\/\/mybusinessfuture.com\/en\/wp-json\/wp\/v2\/posts\/72814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mybusinessfuture.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybusinessfuture.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybusinessfuture.com\/en\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/mybusinessfuture.com\/en\/wp-json\/wp\/v2\/comments?post=72814"}],"version-history":[{"count":4,"href":"https:\/\/mybusinessfuture.com\/en\/wp-json\/wp\/v2\/posts\/72814\/revisions"}],"predecessor-version":[{"id":93326,"href":"https:\/\/mybusinessfuture.com\/en\/wp-json\/wp\/v2\/posts\/72814\/revisions\/93326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybusinessfuture.com\/en\/wp-json\/wp\/v2\/media\/68266"}],"wp:attachment":[{"href":"https:\/\/mybusinessfuture.com\/en\/wp-json\/wp\/v2\/media?parent=72814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybusinessfuture.com\/en\/wp-json\/wp\/v2\/categories?post=72814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybusinessfuture.com\/en\/wp-json\/wp\/v2\/tags?post=72814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}