{"id":72799,"date":"2018-08-22T00:00:00","date_gmt":"2018-08-22T00:00:00","guid":{"rendered":"https:\/\/mybusinessfuture.com\/the-cloud-is-driving-the-digital-sourcing-market\/"},"modified":"2026-03-30T22:59:03","modified_gmt":"2026-03-30T22:59:03","slug":"the-cloud-is-driving-the-digital-sourcing-market","status":"publish","type":"post","link":"https:\/\/mybusinessfuture.com\/en\/the-cloud-is-driving-the-digital-sourcing-market\/","title":{"rendered":"The cloud is driving the digital sourcing market"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221;][vc_column css=&#8221;.vc_custom_1458119880711{padding-right: 30px !important;}&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; use_row_as_full_screen_section_slide=&#8221;no&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_column_text]<strong>Following the general trend of digitalization, more and more businesses migrate their data centers into the cloud, and subsequently increased the spending on digital infrastructures over 800 million US Dollars. The Information Services Group (ISG) has summarizes all developments in budget shift of the digital transformation in their IQ18 Global ISG Index.<br \/>\n<\/strong>[\/vc_column_text][vc_empty_space height=&#8221;30&#8243;][vc_column_text]The ISG Index underscores only, what the digital trend already predicted. The annual contract value (ACV) in commercial outsourcing surpassed the previous quarterly high of 10,9 billion US Dollars to an extraordinary 12,2 billion. This growth is fueled by the strong demand for as-a-service solutions, which is added to the steady ACV of traditional sourcing. [\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; use_row_as_full_screen_section_slide=&#8221;no&#8221; text_align=&#8221;left&#8221; padding_bottom=&#8221;30&#8243; css_animation=&#8221;&#8221;][vc_column_inner][vc_empty_space height=&#8221;15&#8243;][vc_column_text]<\/p>\n<h3>Worldwide growth peaks<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]In the Americas, the ACV of traditional sourcing even rose more than 30 percent compared to last year\u2019s figures. Application outsourcing and restructuring drove the increase. Compared to that as-a-service grew by 32 percent, which included both IaaS and software-as-a-service (SaaS).<\/p>\n<p>&nbsp;<\/p>\n<p>In Europe, traditional sourcing plummeted 40 percent during the same time period, due to the severe struggle of the two biggest markets, the UK and DACH. The worse slump was recorded in the major industries in of banking and finance, energy and telecommunication. Contrary, the records of as-a-service ACV went up 37 percent, yet this could not compensate the steep drop in traditional sourcing.[\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; use_row_as_full_screen_section_slide=&#8221;no&#8221; text_align=&#8221;left&#8221; padding_bottom=&#8221;30&#8243; css_animation=&#8221;&#8221;][vc_column_inner][vc_empty_space height=&#8221;10&#8243;][vc_column_text]<\/p>\n<h3>transformation favors improved network performance<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]Summarizing, the ISG Index verifies growth in the digital economy and consequent financial gains. New digital technologies continue to lower costs and change business models, which promote growth. The ISG even confirms a direct connection between digital transformation and network performances due to the flexibility of the cloud.<\/p>\n<p>&nbsp;<\/p>\n<p>Yet, ISG\u2019s advisory services partner Dave Muller reminds companies that to handle applications in the cloud, more flexible reliable bandwidth is necessary. Thus, they are turning to Software Defined Wide-Area Network, or SD-WAN, which enables better application performance through centralized and real-time routing control at a lower network transport cost than today\u2019s MPLS networks.[\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; use_row_as_full_screen_section_slide=&#8221;no&#8221; text_align=&#8221;left&#8221; padding_bottom=&#8221;30&#8243; css_animation=&#8221;&#8221;][vc_column_inner][vc_empty_space height=&#8221;15&#8243;][vc_column_text]<\/p>\n<h3>Companies need to adapt new technologies<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_column_text]SD-WAN adaptation had not yet reached full appreciation, yet companies should not wait too long to deploy the digital technology in order to stay competitive.<\/p>\n<p>&nbsp;<\/p>\n<p>Also, expectations are for more activity in the merger and acquisition of the network technology area.<\/p>\n<p>&nbsp;<\/p>\n<p>Companies have to act now, since the ISG Index predictsmerely 2 percent growth in traditional sourcing, while there will be a 20 percent growth in as-a-service for the rest of the year, as well as a 30 percent growth in public cloud (IaaS) ACV and 15 percent in SaaS.[\/vc_column_text][vc_empty_space height=&#8221;15&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;grid&#8221; use_row_as_full_screen_section_slide=&#8221;no&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_column_text]To get a more complete picture of current market dynamics, including the growth in demand for the as-a-service model, view the 1Q18 Global ISG Index\u2122 presentation slides, news release and infographic on the\u00a0<a href=\"http:\/\/isg-one.com\/research\/research-detail-page\/isg-index\">ISG Index page.<\/a>[\/vc_column_text][vc_empty_space height=&#8221;40&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><em>This article is based on an article by the <a href=\"https:\/\/www.isg-one.de\/research\/articles\/from-applications-to-data-centers-digital-is-driving-the-global-sourcing-market\">Information Services Group.<\/a><\/em><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: right;\"><em>Source title image: iStock\/ \u00a0<a href=\"https:\/\/www.istockphoto.com\/de\/portfolio\/chombosan?mediatype=photography\">metamorworks<\/a><\/em><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10&#8243;][vc_separator color=&#8221;#1b2645&#8243; type=&#8221;normal&#8221; border_style=&#8221;solid&#8221; up=&#8221;15&#8243; down=&#8221;15&#8243;][vc_empty_space height=&#8221;10&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; background_animation=&#8221;none&#8221;][vc_column][vc_column_text]<\/p>\n<p>[plista]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_type=\u201drow\u201d use_row_as_full_screen_section=\u201dno\u201d type=\u201dfull_width\u201d text_align=\u201dleft\u201d background_animation=\u201dnone\u201d][vc_column css=\u201d.<\/p>\n","protected":false},"author":96,"featured_media":70389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"cloud migration","_yoast_wpseo_title":"The cloud determines the digital sourcing market - MyBusinessFuture","_yoast_wpseo_metadesc":"Following the general trend of digitalization, more and more businesses migrate their data centers into the cloud, and increased their spendings here.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_meta-robots-adv":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":0,"_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":0,"featured_post_sortierung":0,"featured_post":0,"pre_headline":"","bildquelle":"","teasertext":"","language":"de","_evm_translation_lang":"","_wp_old_slug":[],"footnotes":""},"categories":[1152],"tags":[],"class_list":["post-72799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it-tech","entry"],"evm_reading_time_minutes":3,"wpml_language":"en","wpml_translation_of":null,"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The cloud determines the digital sourcing market - MyBusinessFuture<\/title>\n<meta name=\"description\" content=\"Following the general trend of digitalization, more and more businesses migrate their data centers into the cloud, and increased their spendings here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mybusinessfuture.com\/en\/the-cloud-is-driving-the-digital-sourcing-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The cloud determines the digital sourcing market - MyBusinessFuture\" \/>\n<meta property=\"og:description\" content=\"Following the general trend of digitalization, more and more businesses migrate their data centers into the cloud, and increased their spendings here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mybusinessfuture.com\/en\/the-cloud-is-driving-the-digital-sourcing-market\/\" \/>\n<meta property=\"og:site_name\" content=\"MyBusinessFuture\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MyBusinessFuture\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-22T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T22:59:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2020\/10\/iStock-947075714.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Information Services Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mbusinessfuture\" \/>\n<meta name=\"twitter:site\" content=\"@mbusinessfuture\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Information Services Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/mybusinessfuture.com\/en\/the-cloud-is-driving-the-digital-sourcing-market\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mybusinessfuture.com\/en\/the-cloud-is-driving-the-digital-sourcing-market\/\"},\"author\":{\"name\":\"Information Services Group\",\"@id\":\"https:\/\/mybusinessfuture.com\/#\/schema\/person\/182cc80be42d18f0d7f1eec53601f3ed\"},\"headline\":\"The cloud is driving the digital sourcing market\",\"datePublished\":\"2018-08-22T00:00:00+00:00\",\"dateModified\":\"2026-03-30T22:59:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mybusinessfuture.com\/en\/the-cloud-is-driving-the-digital-sourcing-market\/\"},\"wordCount\":839,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mybusinessfuture.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/mybusinessfuture.com\/en\/the-cloud-is-driving-the-digital-sourcing-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2020\/10\/iStock-947075714.jpg\",\"articleSection\":[\"IT &amp; Tech\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mybusinessfuture.com\/en\/the-cloud-is-driving-the-digital-sourcing-market\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mybusinessfuture.com\/en\/the-cloud-is-driving-the-digital-sourcing-market\/\",\"url\":\"https:\/\/mybusinessfuture.com\/en\/the-cloud-is-driving-the-digital-sourcing-market\/\",\"name\":\"The cloud determines the digital sourcing market - MyBusinessFuture\",\"isPartOf\":{\"@id\":\"https:\/\/mybusinessfuture.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mybusinessfuture.com\/en\/the-cloud-is-driving-the-digital-sourcing-market\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mybusinessfuture.com\/en\/the-cloud-is-driving-the-digital-sourcing-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2020\/10\/iStock-947075714.jpg\",\"datePublished\":\"2018-08-22T00:00:00+00:00\",\"dateModified\":\"2026-03-30T22:59:03+00:00\",\"description\":\"Following the general trend of digitalization, more and more businesses migrate their data centers into the cloud, and increased their spendings here.\",\"breadcrumb\":{\"@id\":\"https:\/\/mybusinessfuture.com\/en\/the-cloud-is-driving-the-digital-sourcing-market\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mybusinessfuture.com\/en\/the-cloud-is-driving-the-digital-sourcing-market\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mybusinessfuture.com\/en\/the-cloud-is-driving-the-digital-sourcing-market\/#primaryimage\",\"url\":\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2020\/10\/iStock-947075714.jpg\",\"contentUrl\":\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2020\/10\/iStock-947075714.jpg\",\"width\":800,\"height\":400,\"caption\":\"Cloud computing concept.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mybusinessfuture.com\/en\/the-cloud-is-driving-the-digital-sourcing-market\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/mybusinessfuture.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The cloud is driving the digital sourcing market\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mybusinessfuture.com\/#website\",\"url\":\"https:\/\/mybusinessfuture.com\/\",\"name\":\"MyBusinessFuture\",\"description\":\"B2B-Magazin f\u00fcr Digitalisierung, KI und Business-Innovation \u2014 Fachartikel f\u00fcr IT-Entscheider im DACH-Raum\",\"publisher\":{\"@id\":\"https:\/\/mybusinessfuture.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mybusinessfuture.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mybusinessfuture.com\/#organization\",\"name\":\"MyBusinessFuture\",\"url\":\"https:\/\/mybusinessfuture.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mybusinessfuture.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2020\/10\/MBF-logo-schwarz.png\",\"contentUrl\":\"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2020\/10\/MBF-logo-schwarz.png\",\"width\":398,\"height\":241,\"caption\":\"MyBusinessFuture\"},\"image\":{\"@id\":\"https:\/\/mybusinessfuture.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/MyBusinessFuture\",\"https:\/\/x.com\/mbusinessfuture\",\"https:\/\/www.linkedin.com\/showcase\/mybusinessfuture\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mybusinessfuture.com\/#\/schema\/person\/182cc80be42d18f0d7f1eec53601f3ed\",\"name\":\"Information Services Group\",\"description\":\"Information Services Group ist Autor:in bei MyBusinessFuture und schreibt \u00fcber Digitalisierung, KI, Business Innovation, Technologie.\",\"url\":\"https:\/\/mybusinessfuture.com\/en\/experte\/information-services-group\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The cloud determines the digital sourcing market - MyBusinessFuture","description":"Following the general trend of digitalization, more and more businesses migrate their data centers into the cloud, and increased their spendings here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mybusinessfuture.com\/en\/the-cloud-is-driving-the-digital-sourcing-market\/","og_locale":"en_US","og_type":"article","og_title":"The cloud determines the digital sourcing market - MyBusinessFuture","og_description":"Following the general trend of digitalization, more and more businesses migrate their data centers into the cloud, and increased their spendings here.","og_url":"https:\/\/mybusinessfuture.com\/en\/the-cloud-is-driving-the-digital-sourcing-market\/","og_site_name":"MyBusinessFuture","article_publisher":"https:\/\/www.facebook.com\/MyBusinessFuture","article_published_time":"2018-08-22T00:00:00+00:00","article_modified_time":"2026-03-30T22:59:03+00:00","og_image":[{"width":800,"height":400,"url":"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2020\/10\/iStock-947075714.jpg","type":"image\/jpeg"}],"author":"Information Services Group","twitter_card":"summary_large_image","twitter_creator":"@mbusinessfuture","twitter_site":"@mbusinessfuture","twitter_misc":{"Written by":"Information Services Group","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/mybusinessfuture.com\/en\/the-cloud-is-driving-the-digital-sourcing-market\/#article","isPartOf":{"@id":"https:\/\/mybusinessfuture.com\/en\/the-cloud-is-driving-the-digital-sourcing-market\/"},"author":{"name":"Information Services Group","@id":"https:\/\/mybusinessfuture.com\/#\/schema\/person\/182cc80be42d18f0d7f1eec53601f3ed"},"headline":"The cloud is driving the digital sourcing market","datePublished":"2018-08-22T00:00:00+00:00","dateModified":"2026-03-30T22:59:03+00:00","mainEntityOfPage":{"@id":"https:\/\/mybusinessfuture.com\/en\/the-cloud-is-driving-the-digital-sourcing-market\/"},"wordCount":839,"commentCount":0,"publisher":{"@id":"https:\/\/mybusinessfuture.com\/#organization"},"image":{"@id":"https:\/\/mybusinessfuture.com\/en\/the-cloud-is-driving-the-digital-sourcing-market\/#primaryimage"},"thumbnailUrl":"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2020\/10\/iStock-947075714.jpg","articleSection":["IT &amp; Tech"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mybusinessfuture.com\/en\/the-cloud-is-driving-the-digital-sourcing-market\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mybusinessfuture.com\/en\/the-cloud-is-driving-the-digital-sourcing-market\/","url":"https:\/\/mybusinessfuture.com\/en\/the-cloud-is-driving-the-digital-sourcing-market\/","name":"The cloud determines the digital sourcing market - MyBusinessFuture","isPartOf":{"@id":"https:\/\/mybusinessfuture.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mybusinessfuture.com\/en\/the-cloud-is-driving-the-digital-sourcing-market\/#primaryimage"},"image":{"@id":"https:\/\/mybusinessfuture.com\/en\/the-cloud-is-driving-the-digital-sourcing-market\/#primaryimage"},"thumbnailUrl":"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2020\/10\/iStock-947075714.jpg","datePublished":"2018-08-22T00:00:00+00:00","dateModified":"2026-03-30T22:59:03+00:00","description":"Following the general trend of digitalization, more and more businesses migrate their data centers into the cloud, and increased their spendings here.","breadcrumb":{"@id":"https:\/\/mybusinessfuture.com\/en\/the-cloud-is-driving-the-digital-sourcing-market\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mybusinessfuture.com\/en\/the-cloud-is-driving-the-digital-sourcing-market\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mybusinessfuture.com\/en\/the-cloud-is-driving-the-digital-sourcing-market\/#primaryimage","url":"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2020\/10\/iStock-947075714.jpg","contentUrl":"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2020\/10\/iStock-947075714.jpg","width":800,"height":400,"caption":"Cloud computing concept."},{"@type":"BreadcrumbList","@id":"https:\/\/mybusinessfuture.com\/en\/the-cloud-is-driving-the-digital-sourcing-market\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/mybusinessfuture.com\/"},{"@type":"ListItem","position":2,"name":"The cloud is driving the digital sourcing market"}]},{"@type":"WebSite","@id":"https:\/\/mybusinessfuture.com\/#website","url":"https:\/\/mybusinessfuture.com\/","name":"MyBusinessFuture","description":"B2B-Magazin f\u00fcr Digitalisierung, KI und Business-Innovation \u2014 Fachartikel f\u00fcr IT-Entscheider im DACH-Raum","publisher":{"@id":"https:\/\/mybusinessfuture.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mybusinessfuture.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mybusinessfuture.com\/#organization","name":"MyBusinessFuture","url":"https:\/\/mybusinessfuture.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mybusinessfuture.com\/#\/schema\/logo\/image\/","url":"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2020\/10\/MBF-logo-schwarz.png","contentUrl":"https:\/\/mybusinessfuture.com\/wp-content\/uploads\/2020\/10\/MBF-logo-schwarz.png","width":398,"height":241,"caption":"MyBusinessFuture"},"image":{"@id":"https:\/\/mybusinessfuture.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/MyBusinessFuture","https:\/\/x.com\/mbusinessfuture","https:\/\/www.linkedin.com\/showcase\/mybusinessfuture\/"]},{"@type":"Person","@id":"https:\/\/mybusinessfuture.com\/#\/schema\/person\/182cc80be42d18f0d7f1eec53601f3ed","name":"Information Services Group","description":"Information Services Group ist Autor:in bei MyBusinessFuture und schreibt \u00fcber Digitalisierung, KI, Business Innovation, Technologie.","url":"https:\/\/mybusinessfuture.com\/en\/experte\/information-services-group\/"}]}},"_links":{"self":[{"href":"https:\/\/mybusinessfuture.com\/en\/wp-json\/wp\/v2\/posts\/72799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mybusinessfuture.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybusinessfuture.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybusinessfuture.com\/en\/wp-json\/wp\/v2\/users\/96"}],"replies":[{"embeddable":true,"href":"https:\/\/mybusinessfuture.com\/en\/wp-json\/wp\/v2\/comments?post=72799"}],"version-history":[{"count":5,"href":"https:\/\/mybusinessfuture.com\/en\/wp-json\/wp\/v2\/posts\/72799\/revisions"}],"predecessor-version":[{"id":92551,"href":"https:\/\/mybusinessfuture.com\/en\/wp-json\/wp\/v2\/posts\/72799\/revisions\/92551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybusinessfuture.com\/en\/wp-json\/wp\/v2\/media\/70389"}],"wp:attachment":[{"href":"https:\/\/mybusinessfuture.com\/en\/wp-json\/wp\/v2\/media?parent=72799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybusinessfuture.com\/en\/wp-json\/wp\/v2\/categories?post=72799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybusinessfuture.com\/en\/wp-json\/wp\/v2\/tags?post=72799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}