{"id":72796,"date":"2018-07-24T00:00:00","date_gmt":"2018-07-24T00:00:00","guid":{"rendered":"https:\/\/mybusinessfuture.com\/native-advertising-how-to-reach-your-target-group-despite-the-summer-hole\/"},"modified":"2026-04-01T18:05:04","modified_gmt":"2026-04-01T18:05:04","slug":"native-advertising-how-to-reach-your-target-group-despite-the-summer-hole","status":"publish","type":"post","link":"https:\/\/mybusinessfuture.com\/en\/native-advertising-how-to-reach-your-target-group-despite-the-summer-hole\/","title":{"rendered":"Native Advertising: How to reach your target group despite the summer hole"},"content":{"rendered":"

[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_animation=”none”][vc_column css=”.vc_custom_1458119880711{padding-right: 30px !important;}”][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=””][vc_column_inner][vc_column_text]Native advertising has become obligatory for every company in the meantime. It is not only a further tool, next to the performance marketing, to push the company\u2019s topics to the market, but it is an essential resource to bring the company\u2019s content closer to the target group – even during the summer hole.<\/strong>[\/vc_column_text][vc_empty_space height=”30″][vc_column_text]During the last years there was a lot of talk about native advertising – now ever person responsible for marketing should know how important this form of \u201cadvertising\u201d is. Not only for oneself as a user, but also for the company\u2019s communication. Many companies have valuable topics, which they do not distribute sensibly on the market. Most of the time this is due to the products and accomplishments being too complex to make them easy to understand. Yet, most of the time that is not necessary. There are many possibilities like scoring systems or social selling, which all include native advertising.[\/vc_column_text][vc_empty_space height=”25″][vc_column_text]<\/p>\n

Tie on to the sales cycle with native ads
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[\/vc_column_text][vc_empty_space height=”20″][vc_column_text]The topic becomes more and more obligatory for companies – it definitely is not new anymore, and the marketers should know the advantages as well as the procedure and apply them for their communication. The time of reaching one\u2019s readers natively via the company\u2019s blog are over. The readers are bought nowadays, which will attract interested people to the content which interests them.[\/vc_column_text][vc_empty_space height=”25″][vc_column_text]<\/p>\n

Native advertising is new for you? Then we help you get into it: <\/u><\/strong><\/span><\/a><\/p>\n

Summer Special: Webinar for 99 \u20ac <\/u><\/strong><\/span><\/a><\/p>\n

(duration: 1-2 h with time for your questions).<\/u><\/strong><\/span><\/a><\/p>\n

[\/vc_column_text][vc_empty_space height=”25″][vc_single_image image=”67614″ img_size=”600×400″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”mailto:k.drechsler@evernine.de”][vc_empty_space height=”25″][vc_column_text]<\/p>\n

Details for registration via mail request.<\/em><\/p>\n

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Even if you reach the deeper phases of the sales cycles, you should introduce native advertising. Does the potential customer face challenges and worries about certain processes or implementations? Perfect. Add these pain points to your content and show in your editorial work that you have the perfect solution for your customer.[\/vc_column_text][vc_empty_space height=”25″][vc_column_text]<\/p>\n

You don\u2019t have to avoid the summer hole
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[\/vc_column_text][vc_empty_space height=”20″][vc_column_text]In many companies, there exists the belief that the usage of marketing during the summer hole (July to August) is not sensible. It is only a waste of money and nobody will see the ad. Yet, with native advertising, you can target the pain points of the potential customers and addresses them even on vacation. Also, you only pay per click – which means that the media budget is only spent if a user is really interested in the content. Therefore, with this marketing technique you reach everybody who is also willing to read something on their iPad – even at the beach. Now you only have to prepare the content so that it is the perfect beach read.[\/vc_column_text][vc_empty_space height=”25″][vc_single_image image=”67740″ img_size=”full” add_caption=”yes” alignment=”center” qode_css_animation=””][vc_empty_space height=”25″][vc_column_text]Use the coverage of the discovery platforms by Outbrain, plista, Taboola und Co. and reach your target group with native advertising at the right time. Native advertising, so the natural placing and formatting of digital advertising, will fetch more than 74 percent of all advertising profit by 2021, according to Forbes<\/a>. The use of native ads is especially suitable for Business-IT, since often there are products which need further explanation. Therefore, you can address the pain points of the target group specifically. Yet, you need the know-how for the different topics as well as keeping the content up-to-date and well maintained, as native advertising requires a completely different approach.[\/vc_column_text][vc_empty_space height=”25″][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” padding_bottom=”30″ css_animation=””][vc_column_inner][vc_column_text]<\/p>\n

You are \u201cin good company\u201d<\/span><\/h3>\n

[\/vc_column_text][vc_empty_space height=”20″][vc_column_text]You are worried that your content appears in unprofessional or sociocritical online magazines?<\/p>\n

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You get valuable clicks by valuable publishers! This is one of the reasons why top brands and smaller companies both use publisher networks like Outbrain, plista, Taboola & Co. and get high returns of their ad investments. We place your content on many of the globally most-visited websites, including NBC, Times, The Washington Post, EuroSport, Yahoo!, Bild and many more.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” padding_bottom=”30″ css_animation=””][vc_column_inner][vc_empty_space height=”25″][vc_column_text]<\/p>\n

Use your content to reach your goals<\/span><\/h3>\n

[\/vc_column_text][vc_empty_space height=”20″][vc_column_text]The first step to manage in native advertising is the target determination. In that regard, you should divide between short- and long-term goals. Short-term goals are usually the generating media penetration, back links and co-citations. Or, like in qualified lead marketing (QLM) by Evernine, the campaign-focused and short-termed lead generation – a mixture of content and performance marketing which united both dimensions.[\/vc_column_text][vc_empty_space height=”25″][vc_single_image image=”67830″ img_size=”full” add_caption=”yes” alignment=”center” qode_css_animation=””][vc_empty_space height=”25″][vc_column_text]<\/p>\n

Of course, you also track the \u201cclassical\u201d aims like increasing the attention to generate more traffic or the enhancement of the conversion and profits. Yet, here native advertising can be productive as well, as affine and interested customers are more likely to click and convert better. Therefore, you must prepare you content interestingly and pain point-related to trigger your readers.[\/vc_column_text][vc_empty_space height=”20″][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=””][vc_column_inner][vc_column_text]Prepare your first campaign and use the following advantages:<\/strong><\/p>\n

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