{"id":72768,"date":"2017-11-15T00:00:00","date_gmt":"2017-11-15T00:00:00","guid":{"rendered":"https:\/\/mybusinessfuture.com\/content-marketing-trends-for-2018\/"},"modified":"2026-04-01T18:05:20","modified_gmt":"2026-04-01T18:05:20","slug":"content-marketing-trends-for-2018","status":"publish","type":"post","link":"https:\/\/mybusinessfuture.com\/en\/content-marketing-trends-for-2018\/","title":{"rendered":"Content Marketing Trends for 2018"},"content":{"rendered":"

[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_animation=”none”][vc_column css=”.vc_custom_1458119880711{padding-right: 30px !important;}”][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=””][vc_column_inner][vc_column_text]2017 is coming to an end and after many news, technical innovations and forecasts by experts, the content marketing trends of 2018 are set. Here’s what can look forward to or need to keep an eye on.<\/strong>[\/vc_column_text][vc_empty_space height=”30″][vc_column_text]Most companies are still working on creating a true marketing strategy for their content. Native advertising is still the “gateway” solution for many content marketing programs. At the same time mobile marketing activities are more and more present as consumers’ digital consumption increases.<\/p>\n

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However, there have been some very interesting movements over the past few months which, I believe, have to do with the development of the content marketing practices.[\/vc_column_text][vc_empty_space height=”25″][vc_column_text]<\/p>\n

Big bets on original content<\/span><\/h3>\n

[\/vc_column_text][vc_empty_space height=”20″][vc_column_text]It has recently been reported that Apple, the world’s most valuable company, plans to invest more than $ 1 billion in native content. Although rumors are circulating about Apple’s acquisition of Netflix, we believe the move toward content is more important than the expansion of the streaming business. Apple content must be relevant and consistent. Content innovations are important for business growth. It is because they are responsible for positioning of the brand within the marketplace and should be constantly in focus of any company.<\/p>\n

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We also know that Google bought original content from brands and media companies to fill in the gaps found by their search algorithms. Another huge corporation continues to invest in content: In the future, Facebook will spend a large part of its marketing budget in original videos<\/a>, in order to position itself as a global player across industries. And what about the biggest online retailer Amazon?[\/vc_column_text][vc_empty_space height=”25″][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n

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Consistent, original, & addictive #content<\/a> is all the rage, says @JoePulizzi<\/a> \u25ba https:\/\/t.co\/7UYbbrSuEY<\/a> via @CMIContent<\/a> #contentmarketing<\/a><\/p>\n

– Meral Mengu (@MeralMengu) 20. September 2017<\/a><\/p><\/blockquote>\n