{"id":72765,"date":"2017-11-06T00:00:00","date_gmt":"2017-11-06T00:00:00","guid":{"rendered":"https:\/\/mybusinessfuture.com\/how-fit-is-your-corporate-communication\/"},"modified":"2020-11-25T16:52:40","modified_gmt":"2020-11-25T16:52:40","slug":"how-fit-is-your-corporate-communication","status":"publish","type":"post","link":"https:\/\/mybusinessfuture.com\/en\/how-fit-is-your-corporate-communication\/","title":{"rendered":"How fit is your corporate communication?"},"content":{"rendered":"

[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_animation=”none”][vc_column css=”.vc_custom_1458119880711{padding-right: 30px !important;}”][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=””][vc_column_inner][vc_column_text]The communication departments and communicators continue to lag behind in digitalization. This is clearly demonstrated by the Digital Fitness Study 2017 by Lautenbach Sass, a communications consultant, and the PRCC personnel consultancy. So now comes the general question of whether corporate digitalization will ever be fit enough? This topic deals with the communication and innovation consulting Evernine Group from Munich.<\/strong>[\/vc_column_text][vc_empty_space height=”30″][vc_column_text]Since corporate communications and their communicators are not yet sufficiently prepared for the digital transition – it seems – 236 communicators were interviewed online in August this year: communications managers and public relations officers from German companies, organizations, agencies and consultancies.[\/vc_column_text][vc_empty_space height=”20″][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=””][vc_column_inner width=”2\/3″][vc_column_text]The basis of the survey was the so-called “Digital Fitness Model”, which describes the maturity of corporate communication and communicators in terms of digitalization at four stages of development: “beginners” who have little experience with digitalization, “followers” who wait until have established standards for digital communication, “Experts” who have already adapted to digitization, and “Enablers” who drive digital transformation.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_empty_space height=”40″][vc_single_image image=”64938″ img_size=”276 x 184″ add_caption=”yes” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” use_row_as_full_screen_section_slide=”no” text_align=”left” css_animation=””][vc_column_inner][vc_empty_space height=”25″][vc_column_text]The thesis was as follows: Half of the interviewed communicators think their own department is fit. However, the study<\/u><\/strong><\/span><\/a> comes to a different conclusion with regard to the five fields of action examined – strategy, structure, processes, resources and technology. This means that there is definitely still need for action here.[\/vc_column_text][vc_empty_space height=”25″][vc_column_text]<\/p>\n

Digitalization continues to pose major challenges for corporate communications<\/span><\/h3>\n

[\/vc_column_text][vc_empty_space height=”20″][vc_column_text]Digitalization presents companies and especially employees with major challenges. Often there is still respect for innovations, fear of change and lack of know-how. Here, the management is now required to motivate and strengthen their team leaders and employees in order to train them to “fit” as possible experts.<\/p>\n

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But what is the current situation in German companies? What knowledge do employees have and, above all, to what extent have they addressed digitalization?<\/p>\n

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