ed is an open OTT platform that allows personalized interaction, TV based on the HbbTV standard. The goal is to transform television into a dialogue platform to achieve the integration of TV into the omnichannel world, and thus to considerably increase the usability of HbbTV offerings as well as their utilization possibilities for content marketing as well as for the advertising industry.

On basis of the Second Screen Framework, a technology of the IRT, which was exclusively licensed by ed interaction, the connection of viewers’ mobile devices and television is made possible easily and free of charge by means of the ed App.